- Posting ads and offers - Searching for ads and offers - Subscribing to ads and offers - Market intelligence *via SMS (to short code such as 9595), close to standard SMS fee *via internet site *via mobile site *via mobile apps

1. Mobile & web marketplace

2. Who are we?
• Aibek Dunaev
• Software engineer, IT-entrepreneur
• Middle East Technical University, Turkey (2004)
• 8 years of experience in IТ-industry (Turkey,
Singapore, Taiwan, Czech Republic, Kazakhstan)
• Founder of SMSBAZAR project – from idea till the
launch
• aibek@smsbazar.kg

3. Who are we?
• Dody Gunawinata
• IT-entrepreneur, 12 years of experience in IT
industry;
• Queensland Technological University, Australia
(1998);
• Founded SilverKey in 2003 in Chicago, USA;
• Currently SilverKey has offices in USA, Egypt, India,
Marocco and Azerbaijan;
• dodyg@silverkeytech.com

4. What we are solving?
Market access problem:
• between Producer and Consumer
• between Buyer and Seller
• non-transparent market, market information is not easily accessible
• unorganized market information
Problem of “digital divide”:
• between those who has access to information and
those who don’t
• between cities and other regions

5. What we are solving?
Ads on newspapers, TV and other media:
• limited coverage
• not accessible by everyone
• not affordable by majority
• almost no such resources in small towns and rural areas

6. What we are solving?
Ads on internet:
• low internet penetration
• concentrated only in big cities
• very low internet/tech literacy in small cities, towns and villages

7. How we are solving?
• mobile network + fixed-line internet = very high penetration
• mobile phone = a computer with computational power of yesterday’s
supercomputers
• e-classifieds base SMSBAZAR:
• real-time
• right interfaces for different categories of users
• information categorization
• system that can learn user behaviors

8. So what is SMSBAZAR?!
• Posting ads and offers
• Searching for ads and offers
• Subscribing to ads and offers
• Market intelligence
• via SMS (to short code such as 9595), close to standard SMS fee
• via internet site
• via mobile site
• via mobile apps (soon)
More than online classifieds base!

9. So what is SMSBAZAR?!

10. What we have completed!
SMS gateway for posting, searching and receiving SMS-ads

11. What we have completed!
Website www.smsbazar.kg

12. What we have completed!
Mobile site smsbazar.kg/mobile

13. What we have completed!
SMS based contextual ads
for businesses

14. What we have completed!
Online aggregator “Spider”
• “Spider” visits popular classifieds portals and collects the classified ads,
and adds them into SMSBAZAR database
• Continuous input of fresh ads from other portals
• Reference to the source are indicated
• Creates initial dynamism around the site

15. What we plan to add?
“Mobile shops”
• For microbusiness owners, traders, farmers, etc.
• Unique URL - www.smsbazar.kg/0550125487 (where 0550125487 is phone
number)
• Shop can be managed via internet site or only SMS!

16. What we plan to add?
Market intelligence – based on the analysis of data from SMSBAZAR database
• Get price – How much is …?
• Market trends & forecasts
• Short advices and consulting via SMS

17. What we plan to add?
Market intelligence detailed reports via internet and mobile site/apps

18. What we plan to add?
Mobile apps for popular platforms

19. Strengths
• Very easy to use
• Quick and simple
• Cheap prices (SMS costs close to standard SMS rates)
• Access to market - instantly, everywhere, on demand (not a spam)
• Multi-language support: English, Russian, local language
• Local alphabets: Latin, Cyrillic

20. Social mission
• Fosters social-economic growth in rural areas
• Direct access to the market without a middle-men
• Access for employment and trade opportunities
• Development of commerce in rural areas
• Trade of agriculture and farm products via SMS
• For-profit business with social mission
– growing trend among IT companies/projects in the world
– provides social good, makes lives better

21. Analogs in other countries
CellBazaar.com (Bangladesh)
• Founder – Qamal Quadir
• MIT "Ideas for Development“ Award, 2007
• "Young Global Leader (YGL) of 2009“ Award in World Economic
Forum in Davos
Investors:
• Gray Matters Capital
• Pierre Omidyar, основатель Ebay

22. Analogs in other countries
Google Trader (Africa)
• Marketplace for products and services
• Operates in Kenya, Nigeria, Uganda, Ghana
• Has a web version, a mobile web version and an SMS option

23. Analogs in other countries
Mobiya (UK)
• Powering the classifieds brands of leading media publishers/portals
• Distribution over classified advertising networks:
• Oodle, Trovit, Google and Yahoo
• Search and syndication agreements with high-traffic online classified
portals
• Offers revenue share plans for both classified content publication and
classified short code promotion
• Standard SMS fees

24. Mobile operators relationships
• SMSBAZAR can potentially create additional SMS traffic
• SMSBAZAR can potentially create additional voice traffic (people call each
other to get more info about the deal)
• SMSBAZAR can potentially create additional internet data traffic (people
search for information using mobile site and mobile apps)

25. info@smsbazar.kg