1. Music Video Representation Analysis
Toploader-Dancing In The Moonlight

2. Who Is represented?
• Men and women are represented (gender)

3. How are they
represented?
• Men have prominence which shows them to
be most important
• Women are unusually fully dressed, they are
not seen as 'items'
• Women are often seen admiring men so
perhaps the role is reversed or the men are
being shown to be more powerful

4. Mise en scene
• All fully clothed so no 'sex items'
• Women still have flesh showing so there is a
slight element of 'male gaze'
• Men wearing 'sophisticated' clothing to make
them look clever, perhaps in comparison to
women

5. Camera
• Men are shown in close ups whereas women
are often shown in long shots, emphasising
the male importance
• One shot shows two women hugging a band
member, with their faces to the camera and
his away, this could show they are emotional
or perhaps just that they are equal

6. Editing
• Men have prominence (they are on screen
more) so seem more important

7. Could people be
offended
• In most respects, this video is 'clean' and so
should not offend anyone as women are not
seen as 'items'
• However women are seen as inferior and so
might be offended by this

8. Does it conform to a
stereotype?• Yes and no!
• Women are not seen as 'sex items' so in this
sense no, it does not conform to a stereotype
• But men are more prominent so in this sense,
yes!
• The stereotype is therefore challenged in the
sense that women are not shown as sex
items, and if anything, the men are

9. To conclude...
• This conforms to the stereotype that men are
more important than women due to the shot
types and prominence, this is an unfair
representation
• It does not often conform to the stereotype of
the 'notion of looking' as the female body is
not treated as a 'sex item'

10. To conclude...
• This conforms to the stereotype that men are
more important than women due to the shot
types and prominence, this is an unfair
representation
• It does not often conform to the stereotype of
the 'notion of looking' as the female body is
not treated as a 'sex item'