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Hey Song

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Aiden Yeh
Aiden Yeh

The document discusses the history of HeySong Beverages Co., Ltd and their famous carbonated drink, HeySong Sarsaparilla. It details how Sarsaparilla became a popular drink in Taiwan starting in 1950 and how the company has evolved over time through various branding campaigns and advertisements. It also summarizes HeySong's response to a 1984 health crisis regarding cancer-causing chemicals potentially in sarsaparilla drinks, which included changes to their product, price, placement, and promotional strategies.

BusinessActualités & Politique
1  sur  20
HEYSONG BEVERAGES CO,. LTD SCHOOL ： WENZAO URSULINE COLLEGE OF LANGUAGES COURSE ： ENGLISH ADVERTISEMENT TEACHER ： MS. AIDEN YEH GROUP MENBERS ： CHUN-HUI 2096100016 VENESSA 2096100032 KIKI 2096100043 KAREN 2096100048 VERA 2096100055
HeySong Sarsaparilla Kiki 2096100043 Why do we choose HeySong Sarsaparilla Alin 2096100054 Hey-Song ’ s History Kiki 2096100043 Advertisement 1 Chen-hui 2096100016 Advertisement 2 Vera 2096100055 Advertisement 3 Vanessa 2096100032 Advertisement 4 Karen 2096100048 Conclusion
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Carbonated Drinks — HeySong Sarsaparilla ,[object Object],[object Object],[object Object]
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The Disaster for Heysong---crisis of sarsaparilla ,[object Object],[object Object],[object Object],[object Object],[object Object]
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They deal with the crisis with 4p ,[object Object],[object Object],[object Object],[object Object]

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Hey Song

  • 1. HEYSONG BEVERAGES CO,. LTD SCHOOL ： WENZAO URSULINE COLLEGE OF LANGUAGES COURSE ： ENGLISH ADVERTISEMENT TEACHER ： MS. AIDEN YEH GROUP MENBERS ： CHUN-HUI 2096100016 VENESSA 2096100032 KIKI 2096100043 KAREN 2096100048 VERA 2096100055
  • 2. HeySong Sarsaparilla Kiki 2096100043 Why do we choose HeySong Sarsaparilla Alin 2096100054 Hey-Song ’ s History Kiki 2096100043 Advertisement 1 Chen-hui 2096100016 Advertisement 2 Vera 2096100055 Advertisement 3 Vanessa 2096100032 Advertisement 4 Karen 2096100048 Conclusion
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