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AIDS.gov Mobile Presentation for US Conference on AIDS 2011

AIDS.gov presentation for the session "HIV on the Move: Using the mobile web, apps, and text messaging in HIV prevention"

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AIDS.gov Mobile Presentation for US Conference on AIDS 2011

  1. 1. AIDS.gov and Mobile Michelle Samplin-Salgado Jeremy Vanderlan AIDS.gov US Conference on AIDS Chicago, IL November 12, 2011
  2. 3. Other (38%) <ul><li>Android </li></ul><ul><li>iOS </li></ul><ul><li>(62%) </li></ul>Smartphone Platforms in US, 2011 <ul><li>Smartphones and Tablets outshipped PC’s (desktop and notebooks) for the first time in Q4 2010 </li></ul><ul><li>Smartphone market share expected to exceed 50% of mobile users by Q3 2012 </li></ul>Current State of Mobile
  3. 4. “ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online
  4. 5. Subject Matter Experts
  5. 6. Communications Professionals
  6. 7. Policymakers
  7. 8. Community Organizations and Leaders
  8. 9. Technical Staff
  9. 12. I ’m bored I ’m local I ’m social I ’m multitasking
  10. 13. 30 years ago this year
  11. 14. Mobile in 1981
  12. 15. Mobile in 2011
  13. 16. Siri answers…
  14. 18. Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html <ul><li>Of the top 5 health searches on mobile Yahoo, 3 were sexual health related </li></ul><ul><li>Pregnancy </li></ul><ul><li>STDs </li></ul><ul><li>Herpes </li></ul>
  15. 19. 18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .
  16. 20. AIDS.gov mobile site <ul><li>Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago) </li></ul><ul><li>Mobile visits increased 670% over the past year </li></ul>
  17. 21. Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile <ul><li>can you get hiv from oral </li></ul><ul><li>can you get aids from shaking hands </li></ul><ul><li>coworker has hiv </li></ul><ul><li>aids vaccine </li></ul><ul><li>how many people get hiv a year </li></ul><ul><li>when was aids testing introduced </li></ul><ul><li>do you get aids by 69 </li></ul><ul><li>can u have a healthy baby and be hiv positive </li></ul><ul><li>effects of media on hiv/aids </li></ul><ul><li>can i catch hiv from pre com during oral sex </li></ul><ul><li>using meth will it effect your heptic c </li></ul><ul><li>do you have to tell people you have aids </li></ul>
  18. 22. Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes
  19. 23. SMS and KNOWIT Private/Personal
  20. 24. Diffused Resources
  21. 26. Relationships Clear communication Technical magic The Process
  22. 28. The Locator
  23. 30. locator.AIDS.gov ANYWHERE Web to Widget
  24. 31. HIV/AIDS Service Locator
  25. 33. Return on Investment Data Source: Mashable – Aaron Maxwell
  26. 34. 28,000 Searches 13% Mobile
  27. 35. Widget on over 90 Websites
  28. 36. SMS – Prevention and Treatment
  29. 37. Accessibility
  30. 38. Life-Changing Accessibility “ Last Wednesday, my life changed forever. I got an iPhone. I consider it the greatest thing to happen to the blind for a very long time, possibly ever. It offers unparalleled access to properly made applications, and changed my life in twenty-four hours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/
  31. 40. @ USCA Take the AIDS.gov Social Media and Mobile Challenge – Scan the QR code, Stop by Booth #320, or go to http://m.aids.gov/touch/usca/challenge.html
  32. 41. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected