How to Troubleshoot Apps for the Modern Connected Worker
Using Policy and Data to Inform the Redesign of AIDS.gov
1. Using Policy and Data to Inform
the Redesign of AIDS.gov
Aisha Moore, Communications Director, AIDS.gov
Miguel Gomez, Cathy Thomas, Jeremy Vanderlan,
Michelle Samplin-Salgado, and Michele Clark
November 6, 2013
2. aids.gov works to :
1.Increase HIV testing and care among
people most at-risk for, or living with, HIV.
2. By using emerging communication
strategies to provide access to:
- federal HIV information
- policies (e.g., the National HIV/AIDS
strategy), programs, and resources
9. Usability: HIV/AIDS Basics
• USCA 2011 finding: Users
wanted more imagery to
explain basic HIV/AIDS topics
• AIDS.gov response: Develop
infographics to summarize
popular basic topic pages
• USCA 2012 result: Positive
reactions to infographics,
decreased time required to
find answers to basic
questions
10. Usability: National HIV/AIDS Strategy
• USCA 2011 finding: Users
seeking information on the
National HIV/AIDS Strategy
were most interested in
downloadable fact sheets
• AIDS.gov response: Add a
separate “downloads” page
to the NHAS section of the
website to host all files in
one place
• USCA 2012
result: Increased NHAS file
downloads, decreased tie
required to find requested
11. Usability: Testing Sites & Care
Services Locator
• USCA 2011 finding: The HIV/AIDS
Service Locator was frustrating to
use and difficult to find on mobile
devices
• AIDS.gov response: Developed a
native mobile version of the
Locator and added large links to
the mobile homepage
• USCA 2012 result: Greatly
increased Locator discoverability,
drastically reduced search time
on mobile devices by
implementing geolocation (no
longer forced users to type their
ZIP)
12. Usability: New Media Section
• USCA 2011 finding: Users
expected to find AIDS.gov media
inside instructional “Using New
Media” pages
• AIDS.gov response: Rebranded
Using New Media section, housed
AIDS.gov media in its own section
and cross-linked more from the
Using New Media section
• USCA 2012 result: Still some issues
differentiating between “how to”
use new media and finding
AIDS.gov media. Increased interest
in a single hub for all new media
resources.
13. New Media Declaration
New media and emerging
technologies are critical in helping us
connect, create, listen, learn, and
engage as we move closer to an
AIDS-free generation.
We work with lots of emerging technology but in this presentation we are talking about mobile devices including cellphones and tablets.
Take home points
Almost everyone in the US has a cellphone,.
Take home points
56% of people have smartphonesAftrican Americans more like to own smartphone phones in comparison to W and H
Now this data came out after we embarked on our redesign but I thought I would share.
Take home points
60% of cell phone owners access the internet34% of cell internet users go online mostly using their phones
Solve an unexpected problem that they or someone else had encountered -- 35% have used their phones to do this in the past 30 days.Get help in an emergency situation--19% have used their phone to do that in the past 30 days.
First we addressed the mobile trend. We built the m.aids.gov site in 2011 so that was capturing about 25% of our traffic.
We had to address the “digital divide” in a better way. We didn’t want our mobile audience to get a difference set of information than our desktop users.
Then the iPad and other tablets were released. Would those devices view our regular website or the mobile site? What device was coming next and would we have to have yet another iteration for that.
We wanted to also address search. Most searches were for basics information. So we wanted to spend time on that content.
USCA largest domestic HIV conference, where many of our users who provide direct service meet annually.