GCDP Summit by AIESEC in Morocco 1415 MC Team. Held the 11th October 2014 in IIHEM, Rabat.

2. Who is in
the house?

3. iGCDPers?

4. oGCDPers?

5. Support?

6. If you think you are too
small to be effective, you
have never been in bed
with a mosquito.
~Betty Reese

7. OBJECTIVES
• Establish long term vision of GCDP
program with action plan.
• Be prepared and coached to boost
the winter strategy implementation
and reach an ambitious goal.
• Bond as one big GCDP family.

9. BLOCK #1
GCDP
Program

10. GCDP
Real value

11. What is Global
Community
Development
Program for you?

12. It is an international
volunteering opportunity to
develop young people
leadership by working on social
initiatives within organizations
for the development of the
community.

13. It is an international
volunteering opportunity to
develop young people
leadership by working on social
initiatives within organizations
for the development of the
community.

14. Outgoing
I am recruiting
and sending
volunteers

15. Incoming
I am creating
volunteering
opportunities and
selecting volunteers

16. The more volunteering
opportunity I deliver, trough
GCDP, the more I am
developing youth Leadership in
the world, and the more I am
contributing for a better future.

17. 350
300
250
200
150
100
50
0
AIESEC Morocco GCDP Results
2010 2011 2012 2013 2014

18. 100
80
60
40
20
0
-20
AIESEC Morocco GCDP Growth
2011 2012 2013 2014

19. From 2010 till now:
- 170236 GCDP have been done
globally
- 11475 in MENA region
- 990 in Morocco
We have a contribution of 0.6%
globally and 8.6% regionally!

20. How can we
contribute
MORE?

21. We need
to grow

24. BELIEF

27. Mastering the process

28. To sum up
GCDP real value consist on the fact that the
program is based on VOLUNTEERING and
have a double role:
- Youth Leadership Development
- Community development
And the more experiences I deliver, the
more I am contributing to the world positive
change.

30. “Customer flow” refers
to the way customers
move through systems
and receive services.

31. Analysis
Articulation
Organization
Evaluation

34. Proven business results
In the short-term Customer Flow
Management can increase sales
and productivity by up to 30% and
decrease costs by up to 30%, all
with an enhanced customer
experience in focus.

36. STRANGER
VISITOR
LEAD
COMPLETE
REALIZE MATCH
RE-INTEGRATE

37. STRANGER

38. VISITOR

39. VISITOR
OPPORTUNITY PORTAL

41. LEAD

42. LEAD
REVIEW BOARD

43. LEAD
TN MANAGER

44. MATCH

45. REALIZE

46. COMPLETE

47. COMPLETE

51. STRANGER
VISITOR
APPLY
COMPLETE
REALIZE MATCH
RE-INTEGRATE

56. #WeAreOne

57. CUSTOMER
SATISFACTION

58. The GCDP experience I had is certainly the best choice I had taken
in my whole life, it impacts my personal and professional life both
of them. I acquired a huge number of professional qualities as
leadership skills, responsibility, self-confidence, adaptability,
positive pro-activity, the sense of management...etc.
Personally , I became more flexible and easy going, I made plenty
of friends from all over the world, and lived the best moments of
my life, I learned a lot of things about different cultures and I've
been over-attached to ..
The OC team job was far over than what they should do, great
team <3 AIESEC .. , will never be able to thank you enough , thanks
to you I lived the most amazing summer in my whole life :*

59. ….I spent 15 hours in the driver's house because there was no one
to receive me when I arrived!! Everybody was sleeping while I
arrived on time and they were informed..!
We have in our invitation letters that the accommodation is in .. city
while the reality was too far from the promised..!!
I had to change my flat 4 times during one month and half because
there is once again a lack of organization..!
My project manager I saw him only twice: the first time it was by
accident and it's a "hi, bye" one (3 minutes exactly), and the second
was to give me the certificate in my last day there!!!
Without talking about the flats how dirty they were and electricity
problems...etc.

60. Pick someone you never
talked to, sit in couple
Read together your customer
feedback
Promoter > high five
Detractor > hug

61. Extract key
points of your
feedback

62. ….I spent 15 hours in the driver's house because there was no one
to receive me when I arrived!! Everybody was sleeping while I
arrived on time and they were informed..!
We have in our invitation letters that the accommodation is in ..
city while the reality was too far from the promised..!!
I had to change my flat 4 times during one month and half because
there is once again a lack of organization..!
My project manager I saw him only twice: the first time it was by
accident and it's a "hi, bye" one (3 minutes exactly), and the second
was to give me the certificate in my last day there!!!
Without talking about the flats how dirty they were and electricity
problems...etc.

63. POSSIBLE KEY POINTS
International friends
Cultural experience
Destination beauty
Personal development
Leadership development
Skills development (language/soft
skills)
Positive impact
Good work conditions
Ambassadorship sense
Project misorganization
Bad servicing
Bad communication (before & during)
Bad accommodation
Bad accommodation (messy)
Bad accommodation (crowded)
Bad accommodation (unstable)
Bad accommodation (uncomfortable)
Job Description misalignment
Living conditions misalignment
Discrimination
Bad TN taker relation (NGO/School)
Language barrier
Financial preparation
VISA preparation
No sense of impact

64. FEEDBACK ANALYTICS
Let’s count!

65. FEEDBACK ANALYTICS RESULTS
TOP 3 TOP 4
International friends Bad accommodation
Cultural experience Bad servicing
Personal development Project misorganization
Bad communication

68. 16 QUALITY STANDARS

69. • The EP can legally enter the
country/territory and perform the activities
stated in the TN form. AIESEC has provided in
written format all the information required
to arrange for any documents, visa or work
permits that may be required.
• The host entity will state in The TN form
where the EP will be picked up/options on
where will the EP be picked up. Before
realisation the Host entity has provided
written information to the EP on any
domestic transportation required to arrive at
this point of pickup.
• The Host entity has offered in written
format information on how to depart from
the country two weeks before the end of
the internship.

70. •The Job Description executed by
the EP has to correspond with the
Job Description of the TN form.
•The internship lasts from a
minimum of 6 weeks to a
maximum of 78 weeks from the
first day to the last day of the
internship.
•The activities related executing the Job Description are a minimum of 35 hours
per week for GIP and 25 hours per week for GCDP.
•A representative of AIESEC accompanies the EP to the place/organisation of work
on the first day of the internship.
•The host entity has provided EP or ensured EP knows individual responsibility
and goals in a written format latest one week after the start of the internship, and
the EP acknowledges to have received, understood and accepted it.

71. •The EP has a valid insurance policy to
cover basic medical costs.
•The accommodation standard,
conditions and costs during the
internship correspond to the information
provided on the TN form. AIESEC
arranges this accommodation for the EP.
•The TN form specifies if any financial or
non-financial compensation would be
provided during the internship.

72. •The home entity has provided
minimum information to the EP
about AIESEC purpose, inner
and outer journey and role of
exchange in it, in a written
format.
•The home entity has provided the AIESEC standards and the
XPP in written format to the EP who acknowledges in a written
format to have received, understood and accepted them.
•The home entity has provided with basic information regarding
the country/territory of their internship in a written format
including as a minimum information on culture, political
situation, safety, living standards, home and host contacts (phone
number and email).

73. •The TN form has to state what
personal development spaces
and opportunities are offered
by AIESEC before, during and
after the internship. The
delivered spaces have to
correspond with the TN form.
As a minimum standard host entity must offer one facilitated space on leadership
development of EP due to the internship towards the end of internship before EP
returns home.
•The EP has been provided with information in written format on what personal
development spaces and opportunities are offered by the home entity before,
during and after the internship. The delivered spaces have to correspond with the
information provided. As a minimum standard home entity must offer one
facilitated space on personal goal setting before EP leaves for the internship.

74. I commit to deliver a quality experience by…

75. GCDP
Vision 2020

76. In 5 Years we
delivered 990
experiences

77. Are you
satisfied with
this number?

78. Were those 990
experiences a
success?

79. Do we had the
possibility to
achieve more?

80. Did we really
developed
leadership trough
those 990
experiences?

81. What was
missing to make
it PERFECT?

83. In groups:
- Define the actual situation of GCDP in
Morocco.
- Give a SWOT analysis to GCDP in Morocco.
- Define the perfect GCDP for you.
- What are the benefits of your perfect GCDP
for all the program stakeholders?
- What need to be implemented or changed in
order to have this perfect GCDP?

86. 4000
3500
3000
2500
2000
1500
1000
500
0
GCDP Vision in Numbers
Based on a 50%
Growth each year
2014 2015 2016 2017 2018 2019 2020

87. 12000
10000
8000
6000
4000
2000
0
910% GROWTH
2010-2014 2015-2020

88. 12000
10000
8000
6000
4000
2000
0
Deliver
10 000
GCDP experiences
910% GROWTH
2010-2014 2015-2020

90. IN GROUPS:
How can we achieve
10 000 exchange in 5
years?

91. How can we make sure
to deliver 10 000
experiences that meet
the standards?

92. What are the KPIs
and the MoS of
this vision
according to you?

93. How can you
contribute in the
vision’s
achievement?

95. BLOCK #2
WINTER
IS COMING

96. Raise with one Brand

97. Moving from:
Project  Program
Convincing  Selling
Organizing  managing

98. • Project packaging
• Proposals making
• Booklets making
• Sales meetings
IN THE
NEXT 3
WEEKS
• Promotional materials preparation
• OCs election
• Partnerships signature
• Raising TNs on the system

99. • Online and off line promotion
• EPs selection
• TN Takers preparation for EPs reception
• Housing preparation
• Servicing program elaboration
• Virtual communication with EPs
(expectation setting)
• Preparation for pick-ups
• First LEAD meeting preparation

100. • EPs Reception
• Project delivery
• Respecting Standards
• LEAD meetings
• EPs assistance and guidance
• Involving EPs in LC activities
• Relation management with TN Takers
• Impact and satisfaction measurement

101. SEPT OCT NOV DEC JAN FEB
RAISING
MATCHING
REALIZATION
TIME
LINE
SEPT OCT NOV DEC JAN FEB

102. 200 RA
150 MA
120 RE
GOAL

103. NPS SCORE
65
GOAL

104. Warm you HEART. Volunteer this
WINTER!

105. • Teasing campaign
• Testimonials
• Brand promotion
• Special winter
• Opportunity
promotion

106. • Info session:
Global Talks
•Info booth & flyers
•PR event:
Traveler’s tale
•Media Appearances

108. www.aiesec.ma
www.aiesec.org

109. Local Registration link (TN
application)
School RB
OFFLINE MATCHING

111. NEW EP SELECTION PROCESS

114. Who are support
functions?

115. TALENT MANAGEMENT
It is not only about
Recruitment and
coaching!

116. The purpose of TM is to ensure that the
right supply of talented workforce is ready
to realize the strategic goals of the
organization both today and in the future.
It’s the organization’s efforts to attract,
select, develop, and retain key talented
students in key strategic positions.

117. BUSINESS DEVELOPMENT
It is not only
about sales!

118. The purpose of BD is to ensure incomes
(internally or externally) for the
organization programs and projects.
It is also the official speaker of the
organization with externals (partners,
customers) and the one who ensures CRM
and account management.

119. MARKETING & IM
It is not only about design
and promotion!

120. The purpose of IM&M is to make the
right information easy to reach
internally or externally at the right
time.
It is also the responsible of the
organization brand management and
customer attraction.

121. FINANCE & LEGALITIES
It is not only about
managing money!

122. The purpose of F&L is to ensure the
financial health of the organization.
It is also the responsible about
calculating the possible investment
and their ROI, and the financial
consultancy for other departments.

123. How to establish
synergy?

124. Comm.
Culture
Product
understan
ding

125. Comm.
Product
understand
ing
Culture
Why sessions
Synergy spaces
GCP sharing
Recognition
Showcasing

126. Comm.
Product
understand
ing
Culture
Regular updates
Strategic on EB level
Operational on TL level
EB2EB, TL2TL meetings
Cross synergy meetings

127. Comm.
Product
understand
ing
Culture
GCDP value proposition
GIP value proposition
TMP value proposition
TLP value proposition
Expertise

128. IMPLEMENTATION
PLAN