11. Market Analysis IDEA
Marketing
Strategy & Plan
Market
Segmentation
PromotionRaising
Promotion Matching Realization

12. Market Analysis IDEA
Marketing
Strategy & Plan
Market
Segmentation
Promotion
(OGX&TM)
Raising
Promotion
(ICX) Matching Realization

13. Vice President
Marketing Team
Communications
Team
Quality and
Expertise Team
Education
Manager
« Journey In
Casablanca »
Team

15. Quick Reminder
Product:
Programmes:

16. Marketing Process ?
Market
analysis
Marketing
planning &
strategy
Tools
creation
Promotion

17. 1- Market analysis
Students Needs
Global & Local
Trends
SWOT Analysis of
AIESEC Programmes

18. 2- Marketing
Planning & Strategy

19. GTCM ?
Smart Goals !
Target Audience
Channel
Message

20. 3- Promotion
Tools Creation

22. ANFALogo :
Short Logo:
Long Logo:
#003399

23. 80% 20%
DON’Ts:

28. Let’s see if
you got it..

30. Release the teacher in you..
..Train with the British Center!
Check out: TN-In-MA-AN-2013-1639
Perfect
French
required

35. 4- Promotion
Collaboration with
the Communication
team

37. SOCIAL
MEDIA
INTERNAL
COMM

38. SOCIAL
MEDIA
FACEBOOK PAGE
LINKEDIN COMPANY PAGE
YOUTUBE CHANNEL
+ PINTEREST
*Click on the botton to direct you.

39. INTERNAL
COMM
How?
> Coaching: communication channels
management
> Communication policies -here-
> Communication sharing (newsletter,
web magazine..)