1. MEET YOUR
PRODUCT
By: David Castillo
manueldavid.castillo@aiesec.net

2. 3 Steps
1. Information ----- What is it?
2. Knowledge ----- What it
does?
3. Undestanding ----- What for?

3. Gathering information makes you…
• Understand the basics
• Confident
• Reliable
Information = What is it?

4. To gather info… ask yourself
Process
How Much?
When?
What?
Who?
Color
Size
Results
Numbers

5. Knowledge
What does your product do?

6. Knowledge = what it does?
What for?
What it does?
Why to pick me?
What other do?
How?
Value
Competitors
Function
Features

7. Understanding…
• Best way to understand your product

8. Understanding…
« A same feature can mean different thing for different
costumers »

9. Acceleration means…
“Desire for speed”
“Merge into the
traffic safely”
“Save time while traveling”

10. Understanding…
The more information you have about costumer
the more you understand your product.

11. To meet your product
Information
Knowledge
Understanding