Rustomjee Evershine Yazoo Park New Year’s Event 2012– Case Study

2. Over the existence of , We have
worked with our clients helping them nourish their
products, unleash the potential hidden in their
brand and making the most out of it.
Now its your turn to know how we help bring the whole online
market at your door steps…

4. The gears FRUITBOWL
specializes in !!
•Designing
•Content writing
•Development
•Evolution
•SEO
•Social Media
•PPC
•Link backs
•Social bookmarking
•Media Planning & Buying
•Mobile Apps
•Social Media Apps
•Brand Recall and Recognition
•Online Media Mix
•Reputation Management
•Online Advertising
•PR

5. Reference Work

6. Reference Work

7. Reference Work

8. High ROI
Long Term
Positioning
Better
Reach
Better
Promotion
Higher
sales
Online
Branding
Increased
Traffic
What can we offer you ??
Customer
Connectivity
TG
Penetration

9. What can we do for you on
internet?
SEO Online
Media
Coverag
e
Social
Media
Tweakin
g up the
existing
site
Build up a
Online
Reputatio
n/BrandGenerate
More
Leads
 Events
 Applications
 Advertisements
 Quizzes
 Fan Page Management
Orkut
Facebook
TwitterYouTube
Foursquare
Market
Research
Competit
or
Analysis
and more…

10. Promoting from
the
Point Of View
of Brand
recognition
Promoting from
the
Point Of View
of generating
online
awareness
As an Agency we play a role in
Increased
Customer
connectivity/
Brand Reach

11. Rustomjee Evershine
Yazoo Park New Year’s
Event 2012–
Case Study

13. Offline Activation
• Radio Promotions
• Colleges around Yazoo Park
• Taxis and BEST bus
• Event’s vouchers at Spas and Salons
• Corporate and MNCs
• News Papers (Mid-Day)

14. Radio Promotions
• We got affiliated with Radio Mirchi to
promote our event on air. Script was provided
to them
• Listening times were identified, as in the time
when songs requests are made by college
students. That was the time when we were
successful in hitting our TG.
• The kind of response that we got from this
promotional activity was amazing to get in
groups inquiries from students.

15. Colleges
• Here we had made a presentation on the
event details as in activities that were strong
enough to attract large crowds. We had to
surpass Essel World’s event for the same day,
as a result the Presentation was made to
match that caliber
• We had targeted good colleges between
Borivali and Virar where in the presentation
was played in the auditorium

16. Taxis and BEST BUS
• Event’s sticker was stuck behind taxis and a
small video highlighting the features of the
park was being played in the BEST bus TVs

17. Spas and Salons
• We got affiliated with Sukho Thai and Four
Seasons Spa to sell your vouchers with
discount for customers at the time of checking
out

18. Companies
• We had got affiliated with corporate and MNC
companies to promote our event amongst
their employees
• This involved sending emailers from the HR
department to their employees highlighting
the event details
• Event standee was also setup in the staff
canteen for brand recall purpose

19. Mid-Day
• Mid-Day featured our event’s ad two times in
the month of December, once in 15 days being
the duration

20. Online Activation
• Social Media Marketing
• Media Planning and Buying
• Online Portals
• Website Marketing
• Search Engine Marketing

21. Social Media Marketing
• The event was promoted with interesting
content strategy on Facebook.
• Twitter contests were done by using hashtags
like #mumbai #newyear
• Interesting content was posted on Facebook
and twitter
• Details of the vent was highlighted as in who is
performing, food and beverage details,
activities etc

22. Media Planning and Buying
• We had identified websites which were
popular amongst people from Mumbai
• Once that was done we did banner advertising
on such popular websites both paid and free
ones

23. Website
• Any one who clicks on the banners in media planning
an buying were straight away directed towards the
website of yazoo park where one could see the
details of the event
• Whenever any one used to open the website there
was a banner flashing at the very beginning giving
details about the event.
• We did an application on the face book fan page
where interested people could give in their details to
inquire more about the event, that application was
synchronised with the website.

24. Search Engine Marketing
• Whenever any one used to search on google
stuff like “new year event in mumbai” or “new
year party in mumbai” or “2012 party across
mumbai” etc we made sure that the website
of yazoo park along with the event details gets
featured on the first page. Because during the
new year there is lot of competition from
other organisations hosting an event for the
new year, as a result we used to balance
between the first page and the second page.

25. Online Portals
• We got affiliated with online portals with Buzz
in Town, Mera Events, Evening flavors, Snap
Deal, Book My Show.
• We were successful in surpassing essel world’s
event for the new year on snap deal

26. Summary
• Initially we had a target to get in around
10,000 people for the event.
• We were successful in getting 8000 people for
the event and the event was a big grand
success with popular people entraining the
crowd.

27. IF YOU ARE STILL NOT IMPRESSED. GIVE US A CALL
AND PROVIDE US WITH A FINAL OPPORTUNITY TO
WIN YOU OVER.
IF YOU ARE IMPRESSED? GIVE US A CALL ANYWAYS


28. www.fruitbowldigital.com
hello@fruitbowldigital.com
Sahil +91 9004002237
Faisal +91 9076099969

29. Disclaimer:
The information contained in this presentation, including any ideas to it, is confidential and intended only for the person(s)
to whom it is addressed. Any examination, distribution,disclosure, printing, or copying of this information/Ideas, or reliance
upon this information by any person other than the intended recipient(s) or without approval is strictly prohibited.