Chipotle holds biweekly meetings with cross-functional leaders to discuss promotional efforts which require coordination between different departments. Regardless of how consumers learn about Chipotle, through press releases, ads or emails, the messaging maintains a consistent voice about their commitment to food integrity. This demonstrates Chipotle's implementation of integrated marketing communications.

1. Please help Chipotle's commitment to is evidenced by its biweekly meetings with various cross-
functional leaders to discuss current and upcoming promotional efforts since these efforts are the
responsibility of many different departments. Multiple Choice coordination execution balance
budgeting profitability
Regardless of whether the consumer reads a Chipotle press release, watches a Chipotle television
ad, or opens a Chipotle email, the consumer experiences a consistent voice and learns about
Chipotle's commitment to "food with integrity." This is an example of how Chipotle implements
Multiple Choice cost per thousand. corporate partnership development. relationship
management. customer lifetime value. integrated marketing communications.