AIPMM Membership Benefits Series: Accelerate Your Job Search With The AIPMM Career Pathfinder powered by JibberJobber.com. Jason Alba, Founder & CEO, JibberJobber.com JasonAlba.com About The AIPMM The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America. AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php Moderated by Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk @ProdMgmtTalk http://www.prodmgmttalk.com http://bit.ly/nbw9Yr

1. AIPMM Membership Benefits
http://www.aipmm.com
© AIPMM 2012

2. © AIPMM 2012 http://www.aipmm.com

3. Today’s Speakers
Moderator:
Cindy F. Solomon, CPM, CPMM
Host, Global Product Management Talk
http://www.BlogTalkRadio.com/ProdMgmtTalk
Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon
Presenter:
Jason Alba, Founder and CEO
JibberJobber.com
w: www.jibberjobber.com
b: www.jasonalba.com
t: @jasonalba
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

4. Benefits of AIPMM Membership
AIPMM Career Pathfinder powered by JibberJobber
All AIPMM Members in good standing receive
– access to the AIPMM Career Pathfinder,
– includes Silver Level Access to JibberJobber (valued at $60/year), and
– Free Premium Level Access for 14 days, with
– opportunity to upgrade for only $80/year (special AIPMM member
discount)
http://aipmm.jibberjobber.com/login.php
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

5. About Jason Alba
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

6. About Jason Alba
JasonAlba.com
JibberJobber.com - Organize your Job Search
LinkedInForJobSeekers.com - LinkedIn DVD (Third Edition, since June 2012)
ImOnLinkedInNowWhat.com - THE LinkedIn Book (Third Edition)
JibberJobber.com/specials - Current specials
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

7. FEATURED PRESENTATION
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8. Benefits of JibberJobber
– Relationship management and network nurturing tool;
– Track how you are networking into your Target
Companies.
– Wealth of videos to aid you in your job search.
– Peer library where other job seekers can share what
worked for them, or what didn't work for them.
– Links to websites, recommended books and even personal
articles.
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

9. CAREER MANAGEMENT PRINCIPLES
1. Communicate Your Brand
• How others perceive you is your personal brand and your
company brand – how strong is it?
• Enable others to talk about your brand – provide
language, messaging for others to evangelize your brand.
Make it easy to describe.
© AIPMM 2012 http://www.aipmm.com

10. CAREER MANAGEMENT PRINCIPLES
2. Grow Your Network With Relevant Contacts based on:
• Profession – anyone with similar or desired titles, expand
cross-functionally and up the ladder
• Industry – where is your domain expertise?
• Geography- where is your job search focussed?
3. Nurture Individual Relationships
© AIPMM 2012 http://www.aipmm.com

11. Benefits of JibberJobber
– Manage and organize a job search
– Manage and track important relationship information over
time
– Capture networking across all your contacts
– Import contacts from LinkedIn, Twitter, Email, Gmail
(premium level)
– Manage job transitions during your entire career
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

12. How’s Your Job Search Going?
Answer:
“It’s going well. I’m looking for an introduction to someone
who works at (specify one of your target companies).”
Tell them your 3 Target Companies
Ask them:
“Do you know somebody that knows somebody at one of
these companies?”
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

13. Job Leads Come From
– 3rd, 4th, and further Degree
Contacts
– Not from direct, 1st or 2nd
Degree Contacts
– Must network deeper than
who you know
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

14. Do Informational Interviews
DAILY
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15. Currently Employed?
You’re in between job searches
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16. Go To Aipmm.jibberjobber.com
log in with AIPMM membership
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

17. Write PAR Statements
Use the Job Journal to Compose
Accomplishment Statements using:
Problem – challenge confronted with
Action Taken – what you did, how you
approached, what methodology
Results Achieved – quantify if possible:
$, demand generated, product launched, etc.
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

18. © AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

19. Take Action Now!
Think of one PAR statement to describe your
brand
Use 3 sentences, 1 for each of
Problem, Action, Results
Immediately put the PAR statement on your
LinkedIn summary
Later, add it to your Email signature, business
card, etc.
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

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23. JibberJobber Enables Nurturing
Individual Relationships
• Keep records of contacts with customizable info
• Save your own information securely
• Automatically captures history of all interactions
• Visually displays relationship degrees of separation
with Tree View
• Portrays how wide & how deep your network is
• Automatically dials phone number from within
contact
• Alerts next appropriate action and re-contact
reminders
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

24. Comprehensive Care
JibberJobber.com is not a band-aid for your
job search – it’s comprehensive &
preventative care!
The AIPMM Career Pathfinder powered by
JibberJobber is a holistic, overall, long term
career management and network nurturing
tool.
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

25. JibberJobber Wednesday
User Webinars
© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com

26. Please Join Us Again!
AIPMM Webinar Series Fridays
Nov 9 How To Use Agile Ideas For Lean Product Innovation
Nov 16 Torpedo Product Marketing Strategies
Product Talk Podcast & #ProdMgmtTalk Twitter Chat Mondays
Nov 5 Managing The Unmanageable: Rules, Tools, And Insights for Managing Software People and Teams
Follow http://www.blogtalkradio.com/prodmgmttalk
Newsletter: http://www.aipmm.com/subscribe
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Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/
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