Aisha Babangida is a humanitarian, entrepreneur and finance professional who hopes to encourage the advancement of her home, Nigeria, and Africa as a whole. In her latest blog post, she aims to better define social entrepreneurship for those who aren't familiar with the sector.

1. SOCIAL
ENTREPRENEURSHIP
Defining
By Aisha Babangida

2. Given the vastness of the business field, the
term entrepreneurship tends to be fairly all-
encompassing, so it has become customary to
tack on an additional descriptor. Social
entrepreneurship is the latest buzzword, but
what actually takes entrepreneurship from
business into the social entrepreneurship
realm.

3. While most startups and new
businesses are driven by the
wealth and prosperity
starting your own business
can provide, social
entrepreneurship refers to
new ventures rooted in a
socially-conscious mission.
MOTIVATED
BY THE
MISSION

4. THE VALUE OF
WEALTH
When it comes to social
entrepreneurship,
wealth is a means to
attack their core-issue.
While they need funding
to be successful, they
don’t gauge their
success based on it.

5. “This is because business entrepreneurs are
subject to market discipline, which
determines in large part whether they are
creating value. If they do not shift resources
to more economically productive uses, they
tend to be driven out of business.”
https://entrepreneurship.duke.edu/news-item/the-
meaning-of-social-entrepreneurship/

6. STRUCTURE
Don’t confuse social
entrepreneurship with a
looser business model.
Yes, rather than being
driven by profit, they are
more focused on a
purpose. These companies
still require just as much
research though and a
robust business plan.

7. MEASUREMENTS
OF SUCCESS
There are two words that continue
to appear when reading about how
to measure success in social
entrepreneurship - sustainability
and scalability.
For an organization to be genuinely
successful, their needs to be a plan
to grow. By only setting one goal,
your original social mission, you
limit yourself. A successful mission
involves a series of goals that leave
room to outgrow your original aims.
A company rooted around aiding one
victim is eventually going to
collapse, because eventually that
person is no longer going to need
aid. If you have goals to grow (sale)
your mission, then odds are your
mission is also sustainable.

8. THANK YOU!
R e a d t h e f u l l p o s t a t
A i s h a B a b a n g i d a . o r g