Harland Sanders founded Kentucky Fried Chicken (KFC) in 1930 and established the first franchise location in Utah in 1952, becoming a iconic figure in American culture. KFC was later sold to investors and became a subsidiary of Yum! Brands, now operating over 18,000 locations globally and specializing in fried chicken. Meanwhile, McDonald's was founded in 1940 as a barbecue restaurant and established as a fast food chain in 1955 under new owner Ray Kroc, growing to over 34,000 locations worldwide and becoming the largest fast food chain serving hamburgers. Both KFC and McDonald's face criticism but have found success internationally as major competitors within the fast food industry.

3. History of KFC
• Founded by Harland Sanders, who began selling fried
chicken from his roadside restaurant in Corbin, Kentucky
• The first "Kentucky Fried Chicken" franchise opened
in Utah in 1952.
• Harland became a legendary figure of American cultural
history, and his image remains prominent in KFC
branding.
• The company was then sold to two investors John. Y Brown
and Jack Massey.

4. All About KFC
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KFC is a fast food restaurant
chain headquartered in
Louisville.
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Specializes in fried chicken.
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World's second largest
restaurant chain after
McDonald's.
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Owned by Yum Brands, which
also owns Pizza Hut and Taco
Bell.
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Over 18,000 outlets in 120
countries

5. Revenue and Sales 2012
• Faced SARS, Avian Flu, Sudan
Red and in many countries.
• Set a new record by opening
nearly 2,000 new restaurants in
2012.
• Achieved at least 13% and
exceeded their annual target of
at least 10%.
• China has over 4000 outlets of
KFC.

6. 10 Popular Products
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Original Recipe Zinger Burger
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Original Recipe Boneless Chicken
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Extra Crispy Chicken
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Kentucky Grilled Chicken
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Extra Crispy Tenders
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Hot Wings
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Original Recipe Hot Bites
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Pot Pie
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Wraps
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Arabian Rice Bowl.

7. Outlets

10. Controversies

11. • Viral messages claim KFC serves cost-effective "genetically
manipulated organisms“.
• Frying in hydrogenated oils with trans fats is indeed a
terrible practice, they believe KFC does so.
• Salt used in their seasoning, isn’t natural sea salt but
bleached, chemically "refined“ salt.
• Canola oil use at KFC emits toxic fumes which can cause
cancer.
• A recent controversy involves the new grilled KFC
products that secretly contain beef.
• The "grilled" chicken at KFC is not even grilled.

12. Success and Stories
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1930: Harland Sanders opens Court and Café Restaurant.
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1952: Sanders makes first franchise deal.
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1952: Company’s profit increases by 75%
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1955: Kentucky Fried Chicken incorporates.
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1964: Sanders sells business to John Brown and Jack Massey.
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1986: PepsiCo buys Kentucky Fried Chicken division.
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1997: PepsiCo spins off KFC as part of restaurant management
company Tricon.
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2002: KFC parent Tricon changes name to Yum! Brands.

15. 7 Things About KFC
•
The creator of KFC, “Colonel Sanders”, was actually a gas station
manager.
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First KFC restaurant was opened outside of Sanders gas station.
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The first ever bucket of KFC chicken was sold in 1952.
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KFC is consumed by nearly 8 million people per day in the US alone
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The KFC franchise is open in 80 countries around the world.
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THe original, still secret recipe, was invented in 1940.
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The secret recipe for KFC chicken is kept in a safe in Louisville, KY.

17. History of McDonalds
• Headquartered in the United States, the company began
in 1940.
• Initially a barbecue restaurant operated by Richard and
Maurice McDonald.
• Original mascot was a man with a chef's hat on top of a
hamburger shaped head named as "Speedee“.
• Speedee was replaced with Ronald McDonald by 1967.
• Ray Kroc in 1955, purchased the chain.

18. All About McDonalds
• McDonald's is the world's largest chain of hamburger fast
food restaurants.
• Serving around 68 million customers daily in 119
countries.
• Operated by either a franchisee, an affiliate, or the
corporation itself.
• McDonald's restaurants offer both counter service and
drive-through service.

19. Revenue and Sales 2012
• The corporation's revenues come from the rent, royalties
and fees paid by the franchisees.
• Global comparable shares growth 3.1%.
• Earnings per share growth 5%.
• Average number of customers served everyday 69 million.

20. Outlets
• As of 2012 more than 34,000+ restaurants around the
world in 118 countries.
• McDonald's claims to exist in 123 "countries“.
• At least 20 of those "countries" are not independent
countries.
• Existence in 119 countries is inflated by non-independent
countries.
• Largest fast food chain all over the world

23. Controversies

24. • McDonald's is often the target of criticism for its
menu, its expansion, and its business practices.
• Greenpeace alleges soya used in frying is
destroying the Amazon rainforest in Brazil.
• McDonalds has been criticized for their French
fries recipe.
• Stella Liebeck, sued McDonald after getting 3rd
degree burns from hot coffee.

25. Awards and Honors
• 2012 #11 Most Admired Company in the World
• Ranked #2 among all companies for “Management
Quality”
• Ranked #2 among all companies for “Global
Competitiveness”
• Ranked #1 among all companies for “Use of Corporate
Assets”
• Ranked #4 among all companies for “Best Long-Term
Investment”

26. Success and Stories
•
1940: McDonalds BBQ opens.
•
1948: McDonalds re-establishes as a self service and drive in
restaurant.
•
1949: Famous French fries and milk shakes make their debut at
McDonalds.
•
1953: Golden Arches are designed.
•
1955: Ray Kroc buys McDonalds.
•
1958: 100th million hamburger sold.
•
1959: 100th restaurant opened in Fond Du Lac.
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1965: 10th anniversary and 700 outlets.

29. 7 Things About McDonalds
•
McDonalds is the largest toy distributor in the world!
•
McDonald's has unique menu items in every country. In Portugal,
you can order soup!
•
Paris has the only McDonald's with white arches.
•
The McDonald's Shamrock Shake was created for a fundraiser with
the Philadelphia Eagles.
•
Ray Kroc initially was a real state broker, and never thought of food
business.
•
In 2005, McDonalds paid rappers to reference Big Macs in their
songs.
•
700 burn cases were reported due to the severe boiling temperature

31. Rivalry Story
• McDonald's and KFC are the two largest fast food
restaurants in the world.
• Both have their own trademark for popular foods:
'Big Mac' and 'Popcorn Chicken'.

32. Hamburger vs Crispy Strips
•
Calories: 250
•
Calories: 400
•
Total Fat: 9g
•
Total Fat: 24 g
•
Saturated Fat: 4 g
•
Saturated Fat: 5 g
•
Cholesterol: 25 mg
•
Cholesterol: 75 mg
•
Sodium: 520 mg
•
Sodium: 1,250 mg
•
Total Carbohydrate: 31g
•
Carbohydrate: 17 g
•
Dietary Fiber: 2 g
•
Dietary Fiber: 0 g
•
Sugars: 6 g
•
Sugars : 0 g

33. Chart 1

34. Chart 2

35. •
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Type: Public
Traded as: NYSE: MCD
Company: Dow Jones Industrial Average Component
Industry: Restaurants
Founded: May 15, 1940 in San Bernardino, California;
McDonald's Corporation: April 15, 1955.
Founders: Richard and Maurice McDonald
McDonald's restaurant concept: Ray Kroc.
Headquarters: Oak Brook, Illinois, U.S.
Number of locations: 34,000+ worldwide
Products: Fast food
Revenue: US$ 27.56 billion (2012)
Total assets: US$ 32.98 billion (2012)
Total equity: US$ 14.39 billion (2012)
Employees: 1,800,000 (2013)
Website: Global Corporate Website

36. •
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Type: Subsidiary
Industry: Fast food restaurant
Founded: 1930 in North Corbin, Kentucky (original)
1952 : Utah (franchise)
Founders: Harland Sanders
Headquarters: Louisville, Kentucky, United States
Number of locations: 18,000 (2012)
Products: Fast food.
Revenue: US$15 billion (2011)
Employees: 190,000
Parent: Yum! Brands
Website: www.kfc.com