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BRITANNIA   TREAT Research   Presentation Richa   Misri 206 Debisree saha 175
FLOW OF PRESENTATION:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVE OF RESEARCH ,[object Object],[object Object],[object Object]
TARGET AUDIENCE ,[object Object],[object Object]
SAMPLE SIZE ,[object Object],[object Object],[object Object],SAMPLE SOURCE Homes, malls  & Toy stores.
TREAT KIDS
AN AVERAGE WEEKDAY OF A TREAT KID
Wake up Sid & Sara !! Eat breakfast & get Ready for school !! Assembly,P.T, Prayers etc Classes Short Break Classes Lunch Break Classes School  closes lunch & rest Study (Homework) Television,  Play & Coach Study(with dad Mostly) Dinner, TV Sleep Till School After School
WHERE CAN TREAT FIT IN THEIR LIFESTYLE? ,[object Object],[object Object],[object Object]
Q1.  WHICH IS YOUR FAVORITE FOOD? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Q2. WHICH ARE YOUR TOP 5 CHOCOLATE BRANDS ?
REASONS (VERBATIM) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q3.WHICH ARE YOUR TOP 5 BISCUIT  BRANDS ?
REASONS (VERBATIM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 5 CREAM BISCUIT BRANDS
REASONS(VERBATIM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q4.WHICH ARE YOUR FAVORITE CHANNELS ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q5.YOUR FAVORITE CHARACTERS ON TV?
MR. BEAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MR. MAGOO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPONGEBOB SQUARE PANTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE SUITE LIFE OF ZACK & CODY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHOTA BHEEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KRISHNA , CHOTA BHEEM ARE THE NEW CARTOON IDOLS FOR CHILDREN !! ,[object Object],[object Object],[object Object],[object Object],[object Object]
INFERENCES: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q6.WHAT SITES DO YOU VISIT ON INTERNET ? ,[object Object],[object Object],[object Object]
Q7.WHICH BOOKS DO YOU READ? 30%(3/10) kids  enjoy reading Tinkle . 20% (2/10) kids like champak. They are available in most  schools. Fortnightly  Subscription magazines
Q8.WHICH ARE YOUR FAVORITE MOVIES ? HOLLYWOOD: “  They go 2 new Places” “ At night he`ll Become ghost” “  I like  Animals” “ Funny movie” “ I like  the  singing”
INFERENCES FROM PARENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFERENCES FROM TEACHERS .. ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TAKE AWAY FOR TREAT  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION Hence we can see that there is a need for a healthy  Tiffin pack that  Modern day moms (short on time )  need for their kids . Hence we launch  BRITANNIA  TREAT TIFFFIN PACK…….

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C:\Users\User\Desktop\Britannia Treat Tiffin Pack !!

  • 1. BRITANNIA TREAT Research Presentation Richa Misri 206 Debisree saha 175
  • 2.
  • 3.
  • 4.
  • 5.
  • 7. AN AVERAGE WEEKDAY OF A TREAT KID
  • 8. Wake up Sid & Sara !! Eat breakfast & get Ready for school !! Assembly,P.T, Prayers etc Classes Short Break Classes Lunch Break Classes School closes lunch & rest Study (Homework) Television, Play & Coach Study(with dad Mostly) Dinner, TV Sleep Till School After School
  • 9.
  • 10.
  • 11.
  • 12. Q2. WHICH ARE YOUR TOP 5 CHOCOLATE BRANDS ?
  • 13.
  • 14.
  • 15. Q3.WHICH ARE YOUR TOP 5 BISCUIT BRANDS ?
  • 16.
  • 17. TOP 5 CREAM BISCUIT BRANDS
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Q7.WHICH BOOKS DO YOU READ? 30%(3/10) kids enjoy reading Tinkle . 20% (2/10) kids like champak. They are available in most schools. Fortnightly Subscription magazines
  • 30. Q8.WHICH ARE YOUR FAVORITE MOVIES ? HOLLYWOOD: “ They go 2 new Places” “ At night he`ll Become ghost” “ I like Animals” “ Funny movie” “ I like the singing”
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. CONCLUSION Hence we can see that there is a need for a healthy Tiffin pack that Modern day moms (short on time ) need for their kids . Hence we launch BRITANNIA TREAT TIFFFIN PACK…….