Guidance on the protocol and templates that need to be followed when creating and circulating a press release

1. How to write a press
release
Aisling Foley Marketing
B2B tech marketing consultant

2. www.aislingfoley.com
 B2B companies
 Technology companies
 Software companies
 Start-ups with B2B focus

3. www.aislingfoley.com
 Short
 To the point
 Use simple language – not industry jargon
 Short sentences
 Not more than 25 words per sentence

4. www.aislingfoley.com
 Different format for different countries
 Ireland and most of Europe us USA style
Dublin, Ireland: 15 November 2015. Aisling
Foley Marketing, B2B technology marketing
consultancy, announces ….
 UK has different format

5. www.aislingfoley.com
 Who
 What
 Why
 When
 Where
 “How” can be addressed in subsequent
paragraphs

6. www.aislingfoley.com
 Short
 To the point
 No need to create catchy title
 Add subheading if needed

7. www.aislingfoley.com
 Customer story?
 Include customer quote
 Include company spokesperson quote
 Photos are strongly recommended

8. www.aislingfoley.com
 How to write a press release blog
 USA Press release format
 UK Press release format

9. www.aislingfoley.com
 Marketing consultancy for tech companies
 Planning and strategy
 Marketing communications planning and implementation
 Training and mentoring
 Marketing audit
Investor pitches Brochures
Website redesign Copywriting and messaging
Newsletters Social media and blogs
PR Analyst relations

10. www.aislingfoley.com
+353 87 918 2986