Twitter mistakes to avoid. How not to use Twitter.

1. Twitter mistakes to avoid
Aisling Foley Marketing
Marketing consultant for B2B tech companies
www.aislingfoley.com

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 B2B companies
 Technology companies
 Software companies
 Start-ups with B2B focus

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 Over use of hashtags
 2 is enough, 3 is proven to reduce click through rate
 Using hashtags and URL
 Use one or the other
 Providing a choice and gives opportunity to chose
wrong one
 Hashtag capitalisation
 Use capital letters to differentiate words
 Remember Susan Boyle incident?
 Swearing
 Posting from wrong account
 Not optimising profile
 Social media profiles are indexed by search engines

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 Location “global”
 Where is Global?
 Using map co-ordinates as your location
 Don’t be too clever
 Not including social media buttons on your
website
 Sharing only your own content
 Retweeting helps you engage with others
 Following hundreds of people immediately with no
content
 Followers need a tweet history to help their decision
 Follow slowly - about 15 accounts per day

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 Using the auto reply Twitter feature
 Everybody knows it’s automated - not personal
 Focus on quantity rather than quality
 You can still have a lot of influence in a niche market
with small number of influential followers
 Over/under posting
 Don’t send loads in a row
• If one is missed, all missed
 Twitter has 15 minute shelf life
 Spread tweets out during the day
 Not leaving enough space for others to retweet
 Tweet is 140 characters
 Handel = 15 + 3 (RT@) = 18: Use max 120 characters

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 Aisling Foley Marketing blog
 Twitter mistakes to avoid
 Infographic – Jeff Bullas blog

7. www.aislingfoley.com
 Marketing consultancy for tech companies
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+353 87 918 2986