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Personal Branding Presented by LaunchPad Careers © 2009 LaunchPad Careers, Inc.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Discover Your Personal Brand © 2009 LaunchPad Careers, Inc.
What Is Personal Branding? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Why Create a Personal Brand? ,[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Project-Based Job Market ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Differentiation ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Value Creation ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Gives You a Voice ,[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Fit for a Mobile Career ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Create Your Personal Brand © 2009 LaunchPad Careers, Inc.
What a Personal Brand Looks Like ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Your Personal Brand ,[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.1
Building Your Reputation ,[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
What You Have to Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.2
How You Will  Save or Make Money ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.3
Greatest Accomplishment ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.4
Transferable Skills ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.5
Get a Brand Referral ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Identify the Sizzle ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Exercise 1.6
Communicate  Your Personal Brand © 2009 LaunchPad Careers, Inc.
The Reach of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Personal Branding Tool Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Resume and Curriculum Vitae ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Visual CV © 2009 LaunchPad Careers, Inc.
Business Card ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Email Signature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Personal Website and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Blogs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Using a Photo: The Benefits and Dangers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Consider an Avatar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Speaking Engagements ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Maintain Your Personal Brand © 2009 LaunchPad Careers, Inc.
Maintain Your Personal Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Evolving Brands ,[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Protect Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Not Outgoing? ,[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 LaunchPad Careers, Inc.
Any Questions? © 2009 LaunchPad Careers, Inc.

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Personal Branding