SlideShare une entreprise Scribd logo
1  sur  36
Revisiting a publishing manifesto: what does the future look like for publishers? Sara Lloyd Digital Director Pan Macmillan TOC Frankfurt 2009 Image: John R Ehrenfeld
 
 
manifesto   •  noun  (pl.  manifestos ) a public declaration of policy and aims.
 
[object Object],[object Object],[object Object],[object Object],[object Object],2007 Figures from Veronis Suhler Stevenson “Communications Industry Forecast” $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
 
 
 
 
Photo: Associated Press
Bricks and mortar illustration with numbers from BML
 
“ Kindle version of the book on top!”  The Business Insider  16.09.09
“ Kindle verdict: nothing special”  The Business Insider,  22.09.09
 
Nnnnngh?
“ This is the industrial revolution not the Russion revolution. It will happen over a matter of years not a matter of days.” Michael Bhaskar, Digital Editor (and ebook evangelist) Pan Macmillan “ This is the Industrial Revolution,  not the Russian Revolution” Michael Bhaskar, Digital Editor
 
 
photo: dichohecho
 
 
the world according to…
the world according to…
the world according to…
 
 
360*
“ … thinking of the problem as "how do we get a textbook onto an iPhone" is framing it wrong. The challenge is "how do we use a medium that already shares 3 of our 5 senses -- eyes, ears, and a mouth -- along with geolocation, color video, and a nearly-always-on Web connection to accomplish the 'job' of educating a student." That's a much more interesting problem to me than "how do we port 2-page book layouts to a small screen?” Andrew Savikas, O’Reilly TOC blog
 
 
 
 
"We spend more time figuring out whether something is a good idea than we would have just trying it." Clay Shirky (on stage at NTC, April 2009)
Things you can learn from the music business (as it falls apart) The first rule is so important, it’s rule 0: 0. The new thing is never as good as the old thing, at least right now. Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late.  Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t. Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/music-lessons.html

Contenu connexe

En vedette (7)

The World Bank Introduction
The World Bank IntroductionThe World Bank Introduction
The World Bank Introduction
 
World Bank
World BankWorld Bank
World Bank
 
role of imf and world bank
role of imf and world bankrole of imf and world bank
role of imf and world bank
 
International Monetary Fund
International Monetary FundInternational Monetary Fund
International Monetary Fund
 
Role and function of imf
Role and function of imfRole and function of imf
Role and function of imf
 
Feminism Theory
Feminism TheoryFeminism Theory
Feminism Theory
 
Feminism
Feminism  Feminism
Feminism
 

Similaire à Revisiting a publishers manifesto

K mpresentation lb[1]
K mpresentation lb[1]K mpresentation lb[1]
K mpresentation lb[1]
Lauren B
 
Gaming Update October '11
Gaming Update October '11Gaming Update October '11
Gaming Update October '11
Advance A/S
 
Production management stage 1
Production management stage 1Production management stage 1
Production management stage 1
Benedict Terry
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
Howard Greenstein
 

Similaire à Revisiting a publishers manifesto (20)

TDWI Keynote: Outside In - The Future of Business Intelligence innovation
TDWI Keynote: Outside In - The Future of Business Intelligence innovationTDWI Keynote: Outside In - The Future of Business Intelligence innovation
TDWI Keynote: Outside In - The Future of Business Intelligence innovation
 
K mpresentation lb[1]
K mpresentation lb[1]K mpresentation lb[1]
K mpresentation lb[1]
 
K mpresentation lb[1]
K mpresentation lb[1]K mpresentation lb[1]
K mpresentation lb[1]
 
K mpresentation lb[1]
K mpresentation lb[1]K mpresentation lb[1]
K mpresentation lb[1]
 
Dr cole 17_11-final
Dr cole 17_11-finalDr cole 17_11-final
Dr cole 17_11-final
 
Hello Voice: The Implications for News
Hello Voice: The Implications for NewsHello Voice: The Implications for News
Hello Voice: The Implications for News
 
Gaming Update October '11
Gaming Update October '11Gaming Update October '11
Gaming Update October '11
 
Podcasting Workshop
Podcasting WorkshopPodcasting Workshop
Podcasting Workshop
 
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reichFeed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
 
Media History 6
Media History 6Media History 6
Media History 6
 
Scarecrow Writing Paper For Kids Learning Treasures
Scarecrow Writing Paper For Kids Learning TreasuresScarecrow Writing Paper For Kids Learning Treasures
Scarecrow Writing Paper For Kids Learning Treasures
 
[Webinar] The Internet of Things and the Coming Data Deluge
[Webinar] The Internet of Things and the Coming Data Deluge[Webinar] The Internet of Things and the Coming Data Deluge
[Webinar] The Internet of Things and the Coming Data Deluge
 
Flat World, Flat Web, Flat Classrooms
Flat World, Flat Web, Flat ClassroomsFlat World, Flat Web, Flat Classrooms
Flat World, Flat Web, Flat Classrooms
 
SXSW Interactive 2013 Recap
SXSW Interactive 2013 RecapSXSW Interactive 2013 Recap
SXSW Interactive 2013 Recap
 
Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?
 
Teched 2010 the future of IT
Teched 2010 the future of ITTeched 2010 the future of IT
Teched 2010 the future of IT
 
WWW and how it changed the world
WWW and how it changed the worldWWW and how it changed the world
WWW and how it changed the world
 
Production management stage 1
Production management stage 1Production management stage 1
Production management stage 1
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
 
Mike_Nelson_Amplify 11
Mike_Nelson_Amplify 11Mike_Nelson_Amplify 11
Mike_Nelson_Amplify 11
 

Plus de Michael Bhaskar

Successfully moving into the age of digital books
Successfully moving into the age of digital booksSuccessfully moving into the age of digital books
Successfully moving into the age of digital books
Michael Bhaskar
 
Books In A World Of Spoken Words
Books In A World Of Spoken WordsBooks In A World Of Spoken Words
Books In A World Of Spoken Words
Michael Bhaskar
 
Social Networking And Publishing Pa 14.01.09
Social Networking And Publishing Pa 14.01.09Social Networking And Publishing Pa 14.01.09
Social Networking And Publishing Pa 14.01.09
Michael Bhaskar
 

Plus de Michael Bhaskar (9)

Cut Out: Publishing in the future
Cut Out: Publishing in the futureCut Out: Publishing in the future
Cut Out: Publishing in the future
 
Meet Panda - SEO, Google, the algorithm and publishing
Meet Panda -  SEO, Google, the algorithm and publishingMeet Panda -  SEO, Google, the algorithm and publishing
Meet Panda - SEO, Google, the algorithm and publishing
 
Four trends in digital publishing
Four trends in digital publishingFour trends in digital publishing
Four trends in digital publishing
 
Far South presentation
Far South presentationFar South presentation
Far South presentation
 
Presentation to Clays printers
Presentation to Clays printersPresentation to Clays printers
Presentation to Clays printers
 
Big Publisher / Small Publisher
Big Publisher / Small PublisherBig Publisher / Small Publisher
Big Publisher / Small Publisher
 
Successfully moving into the age of digital books
Successfully moving into the age of digital booksSuccessfully moving into the age of digital books
Successfully moving into the age of digital books
 
Books In A World Of Spoken Words
Books In A World Of Spoken WordsBooks In A World Of Spoken Words
Books In A World Of Spoken Words
 
Social Networking And Publishing Pa 14.01.09
Social Networking And Publishing Pa 14.01.09Social Networking And Publishing Pa 14.01.09
Social Networking And Publishing Pa 14.01.09
 

Dernier

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Dernier (20)

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 

Revisiting a publishers manifesto

  • 1. Revisiting a publishing manifesto: what does the future look like for publishers? Sara Lloyd Digital Director Pan Macmillan TOC Frankfurt 2009 Image: John R Ehrenfeld
  • 2.  
  • 3.  
  • 4. manifesto   • noun (pl. manifestos ) a public declaration of policy and aims.
  • 5.  
  • 6.
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 12. Bricks and mortar illustration with numbers from BML
  • 13.  
  • 14. “ Kindle version of the book on top!” The Business Insider 16.09.09
  • 15. “ Kindle verdict: nothing special” The Business Insider, 22.09.09
  • 16.  
  • 18. “ This is the industrial revolution not the Russion revolution. It will happen over a matter of years not a matter of days.” Michael Bhaskar, Digital Editor (and ebook evangelist) Pan Macmillan “ This is the Industrial Revolution, not the Russian Revolution” Michael Bhaskar, Digital Editor
  • 19.  
  • 20.  
  • 22.  
  • 23.  
  • 27.  
  • 28.  
  • 29. 360*
  • 30. “ … thinking of the problem as "how do we get a textbook onto an iPhone" is framing it wrong. The challenge is "how do we use a medium that already shares 3 of our 5 senses -- eyes, ears, and a mouth -- along with geolocation, color video, and a nearly-always-on Web connection to accomplish the 'job' of educating a student." That's a much more interesting problem to me than "how do we port 2-page book layouts to a small screen?” Andrew Savikas, O’Reilly TOC blog
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35. "We spend more time figuring out whether something is a good idea than we would have just trying it." Clay Shirky (on stage at NTC, April 2009)
  • 36. Things you can learn from the music business (as it falls apart) The first rule is so important, it’s rule 0: 0. The new thing is never as good as the old thing, at least right now. Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late.  Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t. Seth Godin http://sethgodin.typepad.com/seths_blog/2008/01/music-lessons.html