** A book by Ajay Batra ** In, Startups and Beyond: Building Enduring Organizations, the author shows how to envision an enduring organization, and how to go about building it, one brick at a time. In a volatile, uncertain and complex world, the book brings fresh insights on building great businesses. It establishes guidelines to help startups and existing enterprises evolve into organizations that are resilient, innovative and performance-driven. Best-practices and lessons from some of the most enduring organizations in the world, like: GE, Sony, Google and Tata, have been curated to offer a practical roadmap to entrepreneurs and business leaders. The author leverages on his entrepreneurship and consulting experience (with startups and established organizations in India, USA, China, Singapore and Malaysia) and, supports it with research, to demystify the process of creating work cultures and systems that consistently over-perform, attract the best talent and create a lasting impact on society. ---- LAUNCH AND GROW SUCCESSFUL STARTUPS Develop great products, find viable business models, build an initial team, plan a successful launch and grow the Startup --- BUILD A GREAT BUSINESS Best practices on managing growth, culture-building, execution and attracting/retaining/developing talent

1. The book is
releasing in early
2016

2. Startups And Beyond:
A Roadmap for
Building Enduring
Institutions
2
www.startupsandbeyond.com
Author: www.linkedin.com/in/ajaybatra1

3. EXECUTIVE OVERVIEW
The book guides Startups and existing enterprises to evolve into institutions that are resilient,
innovative and performance-driven.
In a world riddled with uncertainty, the book brings fresh insights on building great businesses.
Best-practices and lessons from some of the most enduring institutions in the world, like : GE,
Sony, Google and Tata have been curated to offer a practical roadmap to founders and leaders.
3

4. CONTEXT: A CHALLENGING OPERATING ENVIRONMENT
Whether it is the global recession, Euro crisis, emergence of the
F7 nations (“Frontier” markets of Bangladesh, Colombia,
Morocco, Nigeria, Peru, Philippines and Vietnam), China’s
slowing GDP growth, Arab Spring or India’s slow pace of
reforms – volatility in world’s socio-economic systems is here to
stay. So correct was Thomas Friedman when he noted that
“this flattening process is happening at warp speed and directly
or indirectly touching a lot more people on the planet at once”.
Meanwhile, massive shifts in technology, global competition
and talent wars are adding unprecedented layers of complexity
and risk in doing business. Profitable growth that does not
compromise on quality remains an uphill task.
In spite of the buzz around startups, and relatively easy access
to capital, new ventures struggle to find viable business models
that can create value, and offer sustained revenues and profits.
The fact that over 90% of technology startups fail, is a startling
and sad reflection of reality. Over-focus on valuation and
funding — without superior business models, scale and speed
– startups face existential risks daily. 4

5. 5
The fact is that all types of businesses need to
embrace the tough operating conditions, and
instead of falling back to ad-hoc reactive
responses, they need to build intrinsic strength
and resilience to pursue healthy growth.
There is an urgent need for taking a holistic and
long-term view of building organizations that
are nimble as they are anchored; experimental
as they are predictable.
Leaders need to deliver results in the present,
while preparing their organizations for the
future. This is truly the era of shedding the
tyranny of “Or”, and embracing the power of
“And”.
LEVERAGING
THE ‘NEW
NORMAL’

6. 6
NEED OF THE HOUR: AN INSTITUTION-BUILDING MINDSET
Being a well-funded startup in of itself is not a milestone of success. And, being a productive
organization that delivers results at a “steady” rate used to be great. But not anymore. To be
successful in the competitive and volatile environment, businesses need to pursue hyper growth and
continuously improve and innovate – not just their products or services, but all elements of business
model, including but not limited to: distribution channels, talent on-boarding, market segments,
partnerships and pricing.
To remain relevant in the VUCA world, businesses must not see themselves as mere engines of
profitable delivery – but must aspire to become enduring institutions at the level of their DNA. By
definition, an institution-building approach is long-term. It guides a startup through its early days of
establishing itself and building traction; provides forward-looking focus to growing businesses and
enables a mature enterprise to re-invent itself – all while delivering great results the immediate
stakeholders and society at large.
Unfortunately, this is easier said than done. A large number of startup founders and business
executives lack a coherent point-of-view to transform themselves to enduring institutions. Even if
they appreciate the enormity of the task conceptually, they struggle to translate them into
meaningful “how’s” or actions. Hence, they go through an endless pursuit of management fads in
search of the elusive silver bullet(s).

7. ABOUT THE BOOK
In, Startups And Beyond: A Roadmap for Building
Enduring Institutions, the author shows how to
architect an enduring institution, and how to go about
building it, one brick at a time.
Steeped in research and author’s consulting experience
with Startups and established organizations in India,
USA, China, Singapore and Malaysia, the book
demystifies the process of creating work cultures and
systems that consistently over-perform, attract the best
talent and leave a lasting impact on society.
This book is for visionary startup founders and business
leaders who are committed to converting current
challenges into an eternal source of opportunities
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8. 8
Whether you are a startup, medium-sized company or a large
enterprise, you will find insights on not just the “why’s and what’s”,
but also the “how’s” of this transformational journey.
One of the biggest offerings of the book is to demonstrate an
actionable, 5-level framework (Institution Maturity Model ®) that
helps executives and entrepreneurs strike an effective balance
between: markets demands and internal pressures, predictability
and innovation, strategy and its execution, short term with the long
term results, and culture of performance and a culture of fun.
THEBOOK’SPROMISE

9. 9
JOIN THE MOVEMENT!
Become an official Contributor to the book.
Visit: http://startupsandbeyond.com/index.php/get-involved/

10. 10
AJAY BATRA
ajay@startupsandbeyond.com