A lot of people claim now days that promoting web sites and SEO in Los Angeles is a thing of the past... it's a dead market. For us to analyze this claim - we need to understand what happened with Google recently to affect us, as a digital marketing agency.

1. Is SEO Really Dead?
A lot of people claim now days that promoting web sites and SEO in Los Angeles is a thing of the
past... it's a dead market.
For us to analyze this claim - we need to understand what happened with Google recently to affect us,
as a digital marketing agency.
Every SEO agency could have used simple common tools and promote your website and offer SEO
services in Los Angeles - and this caused a huge hole in Google that corrupted all the ranking system.
There were 3 main issues that caused it.
First problem was that everyone realized that "link is the king" - the more links you have, the higher
ranking you would get...
So all the big competitive players - with the big money - said "no problems, if Links are all that matters -
we'll buy links!".
They bought a lot of so called manual links... and it worked great for them!
They ranked high faster - the more money they had - the higher they ranked... and that did not seem fair
to Google.
So Google said "No more! You actually need to have fresh content in your website!" ... so those big
players said no problems… once again.
They hired a team of content writers and added new content every day... 1, 2, 3 articles a day even
more - and they ranked high again!
But it was still FAKE - they were still “buying” their high ranking by simply doing what Google saw as an
important factor.
So Google said “enough - no more - no more faking high ranking! We want real value - we want real
discussions - we want real traffic and we want to examine your traffic!”.
In other words ... Google said NO MORE FAKE WEBSITES that don’t deserve high ranking!
They will rank your website only in ways you cannot fake!
So, SEO is not dead... it just became more Creative!
To be 1st on Google is still very financially valuable - it's still very beneficial as it creates huge traffic and
a lot of new visitors that can turn to buyers.
And it's still possible for us to do - but we need to do it right - using the right and new methodologies !
Now, the immediate channel for traffic is still the paid ads.
There are many channels for that - Google of course and PPC – called also Pay Per click, which we of
course offer as a social media agency.
There are also Banners - in Google and outside, and of course YouTube, Facebook and many more
channels.
It's traffic that is immediate and can convert a lot of visitors to buyers and can be very beneficial.
The problem is that now days it's not really for amateur players... though Google tend to claim that
anyone can do PPC - they even give a few dollars for free, and let you start play with PPC.
In the past, we could have bid on ads for just 1 cent... monthly campaign could have cost $5... Maybe
$10.
Now days - it's a totally different ball game.

2. Bids are averaging $1 per click - with some reaching up to $10 and more...locksmith click can cost $24 in
some cities.
And some industries like Cancer and other common diseases can reach $50-$60 per click and even
more.
So this is not an amateurs Arena anymore...
If you have a small budget with only a few clicks a day - then perhaps you could run it on your own..And
get away with it.
But if you want real traffic and you have a solid budget - this is an arena for professional only - this is
definitely not something you want to do on your own.
You need a professional company like http://AdvertiseRobot.com to manage your campaign - for many
reasons.
First - because it's not good to just put a lot of money out there... and bid high to get 1st place.
It may not even be efficient for you to be 1st on Google... maybe it's best to be 3rd or 4th? Or even 7th?
Who said you even want to be in the most competitive arena - bidding on the most competitive
keywords??
Maybe it's more efficient for you to be in a small niche?
Bottom line is that PPC now days is a Professional only Arena, and that's an arena that is driven by
research not by money.
In order for your campaign to be most optimized - you need solid deep research on every keyword -
creativity and a lot of experience.