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Ecommerce in Middle East Statistics and Trends
1. Ecommerce in Middle East
Statistics and Trends
Multi Vendor Ecommerce Platform
2. The estimated number of Ecommerce
Users in Middle East is:
90 MILLION 15% of Middle East Businesses have
online presence.
15% $9 Billion
60%Members make repeat
purchases on the site while its product
return rate is less than 4%, just one-sixth
of the average return rate experienced in
other ecommerce verticals.
of internet users in the Gulf regularly
use the internet for purchasing or
researching products
33 %
Among all GCC countries, around 43% of
internet users reported making an
online purchase at least once a month
43 %
this will reach an estimated
$15 Billion
in 2015.
The Current Volume of B2C ecommerce
sales in MENA is
General Statistics
3. has the highest percentage of internet
users who shop online, compared to
other countries in the Middle East.
UAE
B2C 2010 e-commerce sales
growth in the UAE was
of the total GCC e-commerce sales,
according to Visa.
Qatar ($375m), Kuwait ($280m),
Bahrain ($175m)
& Oman ($70m)
$520m
The total current value of the
offline retail sector in the Middle
East is around
of online shopping in Saudi
originates outside of major cities,
highlighting a growing
m-commerce opportunity.
50 %39% of adult internet users in Saudi
Arabia buy products and pay for
services online
(that's 3.1 million people; around
12% of the total population).
39%
Saudi Arabia has the second largest
e-commerce market in the GCC
with an estimated
followed by
US $2 billion,
55% to 60%
$425 MILLION
4. of shoppers who are
older than 26 Shop online
52-53%
53%
53% of them are above
35 Years old
52%
52% of them are between
the age group 26 and 35
41%
41% of them are between the
age group 16 and 25
31%
31% of them are less
than 16 Years old
68% of the
online Shoppers are
male and rest 32%
females
female
32%
male
68%
ONLINE SHOPPERS BY AGE & GENDER
5. 70% to 80% of
online purchases
while 30%
is paid online
PAYMENT METHOD
47%
of the Shoppers use
Prepaid cards for
making online payment
Almost half of the consumers in
Middle East (47%) own a payment card
30% 28% 30% 27%
use Credit cards for
making online
payment
Use Cash On Deliv-
ery for making
online payment
user Bank Transfer
for making online
payment
use PayPal for
making online
payment
70% to 80% of online purchases of physical goods in
Middle East are paid through Cash-On-Delivery
(COD), while 30% is paid online
47%
6. Payment Gateway usage Statistics in Middle East
6.45%-8.45%
+Conversion Fee
9 Counties using it in ME PayPal
2.9-3.9%
+Conversion Fees
14 Counties using it in ME Skrill
7% of
overall rate
17 Counties using it in ME cashU
3.9%+$0.45/trasaction
+5.99 Monthly Fees
15 Counties using it in ME
Courtesy:- www.go-gulf.com
2Checkout
2% of
Overall Rate
3 Counties using it in ME Cashi
5% of overall rate
16 Counties using it in ME Onecard
3.1%+Transaction fees
1 County using it in ME Innovate Payments
Credit card payment 5.5%
and Others 10%
All Counties using it in ME Gate2Play
Not Available
1 County using it in ME Network International
7. Payment Gateway Usage Count in Middle East
Number of Counties using
18
16
14
12
10
8
6
4
2
0
PayPal
Skrill
cashU
2Checkout
Cashi
Onecard
Innovate
Payments
Gate2Play
Network
International
8. 41% 31% 28% 17% 15%
Online Games Computer Software Electronics Clothes Entertainment
14% 13% 11% 8% 5%
Accessories Books and Magazines Home Appliances Beauty and Health Beauty and Health
Most Popular online Shopping Categories
9. Beauty
and Health
Category Wise Purchase Statistics
% of purchase
Category Name
%ofpurchase
45
40
35
30
25
20
15
10
5
0
Online Games
Computer
Software
Electronics
Clothes
Entertainment
Accessories
Books
and Magazines
Home
Appliances
Food
and Drink
10. 32%
19%18%
17%
14%
Reason for Purchase Statistics
Better Offers
Wide Range of Products
More Payment Options
Easy to Compare Products
Can Read Reviews
Most e-commerce sites
in the Middle East that are
selling physical goods,
70 to 80% using COD
The smartphone
penetration rate
in Saudi Arabia is set to
double to 50% within
the next four years.
The value of
M-commerce in MENA
could reach
US $4.9 billion by 2015.
2013
2014
2015
11. Advantage of Multivendor Ecommerce Platform
Wide range of
Products
Low Inventory
Management
Shipping managed by
Merchant Directly
Customer Direct Rating of
the merchant
[ This increase merchant accountability]
12. Most Successful Multi Vendor
Ecommerce Platform Visitors Statistics in 2012
71%
56%
67%Etsy.com
Amazone
market place
Souq.com
65%
Tradus.com
13. Control panel admin Merchant control panel
Currencies
Payment methods
Shipping and taxes
Orders
View
Sales reports
Products
Categories
Most active customer
locations
Shipments
Products
Categories
Manufactures
Products
Product options
Product mapping
Discounts
Coupons
Customer reviews
Destination zones
Shipping charges
Tax rates
Commissions
View commissions
Select payout methods
Customers
Merchant administrators
Customers
Create merchant
Merchant listing
Merchant Shipments
Merchant Commissions
Merchant Payouts
Revenue returns
Change Merchant
globally in control
panel admin login
General
Logo
Category selection
Shipping method selection
Merchant settings
Commission options
Registration
Intelligent shipping
Suggested Solution