2. Growth in Enterprise…
ERP growth in excess of 27% in India.
The challenge for the enterprises is on reducing the latency
in the business process.
CIO’s are looking at optimising the “last mile connectivity”
This becomes a bigger challenge in India owing to low PC
penetration and lower internet penetration.
3. What’s the space?
7 Billion humans on the planet. 60% of this in Asia. 20% of these
have internet connectivity.
Lets look at picture in India
81 Million internet users.
Over 700 Million mobile users with growth of 20 million users every
month.
Mobien addresses these mobile users to effectively
bridge the digital divide in organization.
4. Mission Statement
To become a world class technology company
and a market leader in enterprise mobility that
will enable customers to create a competitive
advantage by helping them to become agile
and pro-active through deployment of mobile
applications.
5. A little history
Incorporated in late 2005 by two serial
entrepreneurs with a mission to address
the last mile connectivity in the business
realms.
First customer was live within 4 months of
inception.
Last 4 years Mobien has grown into more
than 26 implementations across India
and South East Asia.
6. Recognition
PC Quest Top IT
Implementations
in India, 2007
SmartTechie –
Jan 2010 Industrial Merit
Award, MCCIA
2008
IIT Bombay
Product Innovation
Award 2007
SAP Award of
Excellence
Nominated in 2007
Nagarjuna Fertilizers,
Hyderabad
7. What we do?
Mobien is an enterprise mobility solution company that
provides scalable, reliable and secure mobility solutions that
makes your organization more agile and responsive.
Mobien’s product is architected on an unified mobile
application platform that will –
Create enterprise wide mobility solutions
Be neutral to operator and device platform
Integrate natively into multiple ERP/ CRM solutions.
Bridge digital divide in organizations.
Operate on simple GSM network. Company is in a process of
acquiring the patent.
8. iNotify – Unified framework
iNotifyTM
is a business process extender platform.
iNotify™ is a completely unified mobile application platform
that is capable of offering mobility and application integration
capabilities out-of-the-box.
Offers a quicker implementation methodology delivering
unmatched capabilities of leveraging essence of mobility to
bridge the digital divide in the organization.
iNotify offers scalable and secure mobile application
framework for multiple industry verticals
9. Winning mobile strategy !
iNotify™ enables the customers to deploy platform independent, service
provider independent mobile strategy that can grow with customer’s
changing needs.
10. Unified framework
Many Mobile Platform / Browser
ERP
SAP R/3
Oracle E Business
RAMCO
BaaN
MS Axapta
CRM
SAP CRM
Siebel
MS Dynamics
SRM
SAP EWM
Oracle
I2 JDA
HR / BI / BO
SAP BI / BO
Peoplesoft
Cognos
11. Product Strategy – Market
Needs
2007
2006
2009
2010
Mobien was the firstMobien was the first
mover to identify marketmover to identify market
needs accurately !needs accurately !
12. Value Proposition
Specification Mobien Dexterra/Antenn
a
Salesforce.com Mobile One and
similar
companies in
India
GSM Compatibility Yes No No No
Device Agnostic Yes Partly Partly No
Real time ERP Sync Yes Partly No Partly, but required
additional licenses
Manageability
Features
Yes Yes No No
Multiple ERP
platforms
Yes Yes No No
Total Cost of
ownership
Lowest Very High High Very High
Compatibility with
SMB tools like
QuickBooks, Tally
Yes No Only Quickbooks No
Configurability as per
requirements
Very High High Limited Limited
Capability to sync into
non mobile devices
Yes No No No
13. Value Proposition
Highest Return on Investment for our customers.
Lowest total cost of ownership.
Effectively bridges the digital disconnect in the
organization.
