In this ppt I analysis industry of FMCD

1. INDUSTRY ANALYSIS OF
FAST MOVING
CONSUMER DURABLES
PRESENTED
BY
AJIT GUPTA
PIBM COLLEGE

2. COMPANIES IN FMCD
INDUSTY
 SAMSUNG
 SONY
 L.G
 HAIER
 VIDEOCON
 VOLTAS
 PANASONIC
 HITACHI INDIA LIMITED
 GODREJ
 PHILIPS
 BLUE STAR
 NOKIA
 SHARP INDIA LIMITED
 WHIRLPOOL

3. PRODUCT OF THE
INDUSTY
BROWN
GOODS
OWANS
MIXERS
GRINDERS
FANS
WHITE
GOODS
WASHING
MACHINESS
WATCH
CLOCK
SEWING
MACHINES
AIR
CONDITIONAR
ELECTRONIC
ITEMS
MOBILES
DIGITAL
CAMERS
LAPTOPS
TELEVISION

4. MARKET SHARE OF THE
COMPANIES
28%
23%
16%
11%
22%
SAMSUNG
L.G
WHIRLPOOL
GODREJ
OTHERS

5. GROWTH RATE OF THE
INDUSTRY
0
2
4
6
8
10
12
14
FY2011 FY2012 FY2013 FY2014 FY2015 FY2016

6. PEST ANALYSIS
POLITICAL FACTOR
 government allowed 51% FDI in multi
brand retail
 100% in single multi brand retail.
 GST implement 28% GST tax on
FMCD products
 Changes in government policies.
 Import and export policy.
 Subsidy provide by government in tax.
 Others decisions taken by government

7. ECONOMIC FACTORS
 Indian consumer have ability to buy
consumer durable products
 All electronics products are available
for middle class, upper class segment
 All Indians consumer buy any product
and contributes in Indian economy.
 There are national and international
brands present in FMCD industry.
 International brand helps in Indian
GDP.

8. SOCIAL FACTORS
 Indian consumers ready to buy new
consumer durable goods because
India is growing country.
 Indian populations have disposable
income to buy FMCD goods.
 Indian servicemen have no time, so it
depends on FMCD products.
 E-commerce also provide online
shopping products of FMCD products.
 It helps to make better our living

9. TECHNOLOGICAL FACTOR
 Before 20 years back they had
blacken white television in Indian
houses
 but today they have smart television,
smart phones, smart watch and others
electronic items.
 Technology changed day by day
 Artificial intelligence
 Advance technologies
 It helps to fill the gap between society

10. PORTER ANALYSIS OF
INDUSTRY
 THREAT OF SUBSITUTE
 Technology advancements
 Buyers have huge propensity to
substitute
 Artificial intelligence
 BARGAINING POWER OF
SUPPLIERS
 Product differentiation
 By changing the input, firms cannot
drastically differentiate on price

11.  COMPETITIVE RIVALRY
 Continuous innovative leads to intense
rivalry
 Homogeneity in product and low
switching cost
 BARGAINING POWER OF BUYERS
 Use of internet to get all the information
enables customers to be powerful
 Buyers switching cost is very less
 THREATS OF NEW ENTRANCE
 Highly capital intensive
 Brand loyalty is moderate

12. FUTURE PROSPECTS OF
THE INDUSTRY
India is likely to emerge as the
world’s largest middle class
consumer market with an
aggregated consumer spend of
nearly US$ 13 trillion by 2030, as
per a report by Deloitte titled 'India
matters: Winning in growth
markets.