Slides2 Consumer Behaviour

Understanding customers & markets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behaviour and the marketing concept ,[object Object],[object Object]

Four influencing factors in the decision making process ,[object Object],[object Object],[object Object],[object Object]

Situational influences ,[object Object],[object Object]

Major Marketing Influence on Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]

Major factors influencing consumer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Models of consumer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Involvement and Decision Making High Involvement Low Involvement Extended Problem Solving eg buying a car, computer Limited Problem Solving eg buying clothes Habitual Decision Making eg buying Fizzy drinks

Stages in the Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some ways in which marketers can ‘help’ the consumer at each stage in the decision-making process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organisation Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organisation buying situation ,[object Object],[object Object],[object Object]

Major influences on Business Buyers ,[object Object],[object Object],[object Object],[object Object]

Differences between consumer and organisational marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Slides2 Consumer Behaviour

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Slides2 Consumer Behaviour