1. ACER PRODUCTS
AJIT TIWARI
FYBMM 56

3. INTRODUCTION:
• Founded in 1976, Acer ranks among the
world's top five branded PC vendors. In 2000,
Acer spun-off its manufacturing operation to
focus its resources on developing
technologically advanced, user-friendly
solutions. The decision to support the sales of
its product lines through specific marketing
activities that best utilize distribution channels,
has allowed Acer to achieve excellent results
worldwide.

4. MISSION:
• Acer’s long-term mission is to break the
barriers between people and technology. They
commitment to developing easy-to-use,
dependable products that meet their customers’
needs has led to the creation of our unique
Empowering Technology, designed to ensure
that their customers receive the full benefit of
each and every technological breakthrough.
Empowerment through hardware, software and
services – that’s the Acer brand promise.

5. HISTORY:
1976-1986: Commercialize microprocessor
technology.
• In its first ten-year stage of development, Acer
established a corporate culture based on the
founders' firm belief in "the goodness of
human nature." This belief was exemplified by
the offering of stock to all employees. During
this stage in Acer's history, the company
significantly contributed to the popularization
of computers in Taiwan.

6. 1987-1995 : Establish a leading brand and go global.
• In 1987, Multitech formally became known as Acer, marking the
start of Acer's efforts toward creating a strong brand name. During
this second ten-year stage of development, Acer grew extensively
and expanded both strategically as well as geographically. The
company grew to be ranked 8th largest PC brand in the world.
1996-2000 : Offer fresh technology for everyone , everywhere.
• During the company's 20th anniversary celebration, the third stage
of development was launched, including basic goals for technological
innovation and simplification of operations. Top priority was placed
on delivering the freshest, most affordable technology for the benefit
of consumers worldwide.

7. 2001-beyond: Transform from manufacturing to
services.
• Since the company's founding in 1976, Acer
has evolved from a manufacturing powerhouse to
a globally recognized computer brand, marketing
world-class IT products and services.

8. TODAY:
• Acer is the EMEA region leader
in the notebook sector, holding
18% market share in Q1 2005.
Confirming its leadership in the
EMEA notebook market, Acer
ranks first in 13 countries: Italy,
Spain, Austria, Holland,
Switzerland, the Czech
Republic, Russia, Portugal,
Belgium, Denmark, Poland,
Hungary and the Slovakian.

9. REPUBLIC:
• Acer’s product range includes PC notebooks
and Desktops, servers and storage systems,
monitors, peripheral devices, digital devices,
LCD TVs and e-business solutions for business,
Government, Education and home users. Acer
employs 5,400 people throughout the world
and has created a consolidated sales and
service network in more than 100 countries.
Revenues reached US $7 billion in 2004.

10. HOME PCs:
• Delivering Entertainment to
Your Home
• Acer Consumer PCs are
designed to give you the latest
technology for less. A range of
powerful, flexible and easy-to-
use PCs, ideal for word
processing, e-mail, surfing the
internet and home
entertainment for the whole
family. Some models also
suitable for gaming.

11. BUSINESS PCs:
• Performance, Mobility and
Connectivity at Work.
• Suitable for business users, a
range of PCs designed to give you
the perfect balance of
performance and flexibility at
affordable prices that cannot be
beaten. Equipped with the latest
technologies to multitask more
effectively, excellent security
software and designed for future
expansion, Acer Commercial PCs
can blend into any business
environment without fail.

12. PROJECTORS:
• Acer brings to you the perfect projector range,
delivering visual comfort experience whether it
is for work or home entertainment. Cutting-
edge DLP (digital light processing) technology
gives Acer's DLP Projectors an extremely light,
compact profile and advanced color
reproduction that offers true to life picture
quality. The only difficult choice left is to
choose which one.