How Digital Revolution is Transforming Business and Economy

Digital Revolution
- Digital World With Digital Economy
1
Anurag Johari
Anurag Johari j16a@hotmail.com

Content
1. From IT to Digital
2. Digital Challenges
3. Digital Opportunities
4. Digital Economy
5. Digital Transformation
6. Way Forward
2Anurag Johari j16a@hotmail.com

From IT to Digital

India's IT to Digital Journey
➢ Started in late 1960s primarilywith computing devices like calculatorand retail billing
➢ Globalization opened thedoors of opportunities
➢ Gained momentum in 1990s with IT consulting
➢ Availability ofengineers pool equipped with 4 years degree provided the impetus
➢ Liberalization inIndiagave the birth to domestic IT market
➢ Indian IT companies attainedthe maturity fast
➢ The race is to maintainthe pace with global IT

2
1
3
4
1960s
Desktops making inroad
Y2K, ERP, Dot Com
Off shoring , Custom Development
1991
1995
2002
5
2009
6Cloud, SaaS, PaaS, IaaS
2013
Digital Transformation
Computing devices
7
2016
Fog Computing, Cognitive computing
Key Milestones of Indian IT Industry
Only Constant in the
world is CHANGE
TIME waits for None

What is Digital ?
Personalized
Customer Experience
Omni Channel
Targeted Marketing
and Sales
Product and Business
Innovation
IT Consumerization
(Digital)

Digital World 1/2

Digital World 2/2
➢ Digital marketing, payment, delivery and customer relationship
➢ Social network based promotions, leadsand campaign
➢ Any time and any where type business transactions
➢ Remote and mobile business monitoring and control

Why Digital ? 1/2
Smoke
Drum
Pigeon
Synchronous
Asynchronous
Asynchronous
Synchronous
Synchronous
&
Asynchronous
Both
Telephony
Postal
Digital
Trumpet
Only Communication Communication with
Limited Transactions
Real Time
Communication &
Transactions 9Anurag Johari j16a@hotmail.com

Why Digital ? 2/2
➢Boundary less Real Time Communication andTransactions
➢ Single Window Any Time GlobalAccess
➢ Easy and Efficient saving Time & Money both
➢ Seamless Integrationof Customer Awareness, Engagement , Acquisition,Delivery and
Services

Digital Challenges

Digital Challenges
➢ Meeting customer expectations
➢ Innovativeinteractivecontentto catch customer attention
➢ Right alignment with market demand and personalization
➢ Strategy optimizationwith wider digitaltechnology adoption
➢ Finding right talent to drive digitalinitiatives
➢ Credibilityand authority for brand building

Barriers for Digital Transformation
13
Source: Gartner –(Feb 2016)
GlobalCIO Perspective
0%
5%
10%
15%
20%
25%
Skill
Money
Culture
AlignmentTechnology
Change
Relationship

Digital Skill Gap Analysis
➢ Indian talent is still very much technologyfocused
➢ Digital market puts a premium on business and domain knowledge as well
➢ IT Services trainingsfocused on fixing the technical issues
➢ Need of soft skills like broader perspective, see big picture and out of box thinking
➢ Technicalobsession of engineering talent
➢ Gartner recommends CIOs to hire diverse workforce includingaccounting, arts and
management etc.

Digital Oppotunities

Digital Opportunities
➢ Improve customer experience
➢ Data driven marketing
➢ Digital disruptionswithin, leadingto digitalevolution
➢ Redefine the Sales & Distributionchannels
➢ More aligned, disciplinedand managed Field Force
➢ Remote monitoring and control of systems

Digital Economy

Digital Economy
Digital Economy
Market Access
Social
Media
E-
Commerce
Mode of Exchange
Payments Delivery
Infrastructu
re
Technology
Business Operations
Processes Knowledge

Digital Services
19
Service
Catalog
Service
Request
Payment
Service
Delivery
Reporting &
Administration
Digital
Technologies

Digital Payment
20
Courtesy: www.sarkariyojna.co.in

Digital Currency - Bitcoin
➢ Evolving crypto-currency network
➢Based on complete consensus among users
➢Decentralized Peer to Peer Payment Network without any Central Authority
➢ Estimated Bitcoin worth $1.5B in circulationare in use ( Source: https://bitcoin.org/en/faq )
➢ Estimated daily Bitcoinexchange is worth millionsof $
➢ Still is hype mode and need time to attainmaturity

Socio-Economic Changes
➢ Boundary less socio-economic collaboration
➢ Business disruptionscreating new market opportunities
➢ Easy and efficient business operations
➢ Growing tendency of taking informed decisions rather than gut feel based decision
➢ Social networking

Digital Market
23
16
27
44
16
25
37
0
5
10
15
20
25
30
35
40
45
50
Now In 2 Years In 5 Years
Av. % Revenue India
Av. % Revenue Global

Digital Business Impact
24
9%
11%
20%
26%
37%
39%
40%
48%
66%
5%
0%
24%
38%
52%
19%
48%
62%
52%
0% 10% 20% 30% 40% 50% 60% 70%
Crossing industry boundaries
Expanding to new geographies
Changing the basis of competition
Creating new markets
Tighter partnerships
Cost reduction
Engaging and empowering employees
More business through digital channels
More revenue from better operations
India
Global

Technology Wise Funding
25
9%
9%
10%
10%
15%
20%
21%
21%
25%
27%
39%
3%
8%
5%
1%
8%
36%
18%
32%
20%
30%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Industry specific applications
CRM
Network, Voice, Data Communication
Legacy Modernization
Security
Mobile
ERP
Digitalization / Digital Marketing
Cloud
Infrastruture & Data Center
BI Analytics
India
Global

Digital Marketing Strategy
Attraction Engage Purchase Retention Advocacy
PR
Mainstream
Media
Words of
Mouth
Online Ad
E-Mail
Social Ad
Reviews
Blogs
Social Posts
Direct Order
E-Commerce
Store
Channel
Partners
Website
Community /
Forum
FAQ /
Knowledge Base
Blog
Promotion
Social Site
News Letters

Market Access
➢ Customer awareness, engagement, delivery, service, feedback and optimization
➢ Market segmentation (Offerings, Geographyand Customer Base)
➢ Personalization
➢ Social listening for market monitoring& research
➢ Online selling (E-Commerce)
➢ Online Promotions and Campaign

Mode of Exchange
➢ Online Order
➢ E-Payment
➢ Electronic Transfer
➢ COD Accounting

Business Operations
➢ Processes
 Seamless process integration
 End to end process automation
➢ Knowledge
 Customer advisory
 Processes wide visibility
 Business analytics
 Remote monitoring
 Business operationsoptimization

Digital Technologies
Digital
Social
Mobility
AnalyticsCloud
IoT

Digital Economic Analytics
Economy
Market
Capital
WorkforceResources
Regulation

Social Media Technologies & ToolsSocialMedia
Listening
SocialMedia
Publishing
SocialMedia
Analytics
Social
Commerce
Hootsuite Klout Social Mention Twazzup
Addictomatic IceRocket TweetDeck Mention
SproutSocial Crowdbooster Agorapulse Buffer
Socialbro Postling Shoutlet Oktopost
Keyhole Brandwatch Buzzsumo Edgar
GoogleAnalytics LittleBird Quintly Rival IQ
Storefront Addshopper Chirpify Ecwid
Soldsie SociableLab 3dCart ToldYa

Mobility Technologies
Kony Adobe Pegasystems Outsystems
Progress IBM Microsoft Salesforce
Mendix Red Hat Appcelarator Oracle
SAP Appian DSI Backbase

Cloud Technologies (PaaS)
CloudAccess
Amazon Elastic
Beanstalk
Cloudify CloudFoundry
Cumulogic GoogleAppEngine RestBackup ScaleMatrix
Standing Cloud Azure WSO2 StratosLive OpDemand
Mule iON iKnode Jelastic ElasticBox

Market Analytics ToolsCustomer
Segmentation
PersonalizationDashboardTrendAnalysis
SAS KDnuggets OroCRM Mautic
Segment Pimcore
Coremterics
Adobe Test &
Target
BT Buckets Barilliance
Pureclarity Marketizator Montate RichRelevance
Dundas Board Birst Halo
InetSoft Chartio Dashboards Exago
Qlikview Microstrategy Alteryx Prognoz
Yellowfin PyramidAnalytics Pentaho Targit

Internet of Things (IoT) 1/2

Internet of Things (IoT) 2/2
Internet
of Things
(IoT)
Anything Any
Device
Any Service
Any Business
Any Path Any
Network
Anybody
Anyone
Any Place
Anywhere
Anytime
Any Context

IoT Landscape
Industries
Connected Cities
Connected Homes
Connected Cars
Wearable /
Data Collection

IoT Usage Scenarios
Silo
M2M
IoT
Monitoring
Remotely
Controlled and
Management
SmartSystems
Internet
of Things
Telemetry
And
Telematics
Security
Surveillance
Automation
Buildings
Utilities
Manufacturing
Intelligent Transport
Systems
Smart Homes
Smart Meter
Smart Assets
Smart Enterprise
Smart SCM
Smart Cars
Sensors
Devices
Systems
Things
Processes
People
Enterprise
Industry
Product
Service

IoT Technologies
AWS IoT AzureIoTHub ThingWorx IoT
IBMWatson
Cisco IoTCloud
Connect
SalesforceIoT
Cloud
CarriotsGE Predix Eclipse

Innovative
Business
Model
Customer
Experience
Digital
Transformati
on
Operational
Efficiency

Business Model Innovation 1/2
Customer Wants Customer Needs
Customer Intent Customer Expectations
Market
Opportunity

KEY
TECHNOLOGY
ENABLERS
• Target Customers – Who will buy ?
• Offerings – What Products / Services we will sell ?
• Revenue Model – How the Revenue will be generated ?
• Value Chain – Where shall be the business within industry segment ?
• Cost Model – How the cost of the offerings will be measured ?
• Organization– How the business functions will be organized ?
Business Model Innovation
TargetCustomers
Offerings
RevenueModel
ValueChain
CostModel
Organization
Innovation
Business Model Innovation 2/2

Innovative Business Model
➢ Cater the customers NEED, DESIRE or EXPECTATION
➢ Offer solutionthat is POSSIBLE with technology
➢ EconomicallyVIABLE in given marketplace
➢ Make VISIBLE for Customer awareness, engagement, delivery, service and optimization

Customer Journey
➢ Focus on entire customer journey
➢ Understand customer behaviorand expectationat each stage
➢ Identify the customer touch pointsand reinvent the same with digitaltechnologies
➢ Monitorthe customer experience performance matrix
Awareness Approach Acquisition Delivery Relationship
Privacy
Instant Enabling
SocialPersonalized
Simple

Customer Experience
CustomerTouch Points
Content Functionality Look and Feel Navigation
Recommend ReturnBusiness
Outcome

Operational Efficiency
Planning
Execution
Monitoring
Analytics
Optimization
• Effective and efficient planning
• Proactiverisk identification
• Effective strategy formulation
• Flexible operations
• Dynamic resourceallocation
• Data gathering
• Intelligent monitoring
• Informed decision
• Enterpriseview
• Embedded analytics to
solvebusiness problemand
decision making
• Historicaldata analysis for
forecastand planning
• Trend analysis for
diagnostic
• Data driven strategies
•Eliminate to redundancy
• Knowledgemanagement
• Process reengineering

Discovery
Planning
Execution
Adoption
49
Way Forward

How Digital Revolution is Transforming Business and Economy

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