LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
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Presentation by Anthony Juliano Cancer Services of Northeast Indiana Social Media Lunch Series April 10, 2012 Photo credits: 1, 2, 5, 13, 23, 30, 38, 47 FLICKR/URBAN INSANITY/DIMA BUSHKOV 3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE 9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU 14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD 18 FLICKR/MAGNIFYING GLASS/ANDERCISMO 26 FLICKR/FOREVER LAZY/ALLISONALLISON 31 FLICKR/COLD CALL/OGOCO 35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON 41 FLICKR/REID HOFFMAN/JDLASICA 43 - 45 FLICKR/GQ/GARDEN STATE HIKER
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LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the Crazy Talk
- 4. I’M NOT LOOKING [THIS, THAT, OR THE FOR A JOB, SO OTHER THING] WILL I DON’T NEED TO BE ON REPLACE IS A GREAT PLACE TO START NEW RELATIONSHIPS THE KEY TO EVERYONE SUCCESS ON SHOULD BE ON IS IS PROFILE BORING OPTIMIZATION
- 6. IT’S TRUE: LINKEDIN IS GREAT FOR JOB SEEKERS
- 7. AMONG RECRUITERS THAT USE SOCIAL MEDIA, HOW MANY USE LINKEDIN? 95% SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/ 04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
- 11. LEAD GENERATION VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
- 12. A DOSE OF SANITY: HAS POTENTIAL EVEN IF YOU’RE NOT A JOB SEEKER
- 17. BRANCHOUT IS TWICE IS BIG AS LINKEDIN…RIGHT? MILLIONS Series 1 350 300 250 200 150 100 50 0 Actual number of LinkedIn users Fake number of BranchOut users according to a headline writer who apparently didn't read the story beneath the headline
- 21. REALLY? NO SHIT? Sales Percentage of the time BranchOut's CEO thinks that BranchOut is the greatest thing since sliced bananas Percentage of time he has his doubts
- 22. A DOSE OF SANITY: ISN’T GOING AWAY ANYTIME SOON
- 25. WHY IS IT CRAZY TO RELY ON YOUR PROFILE?
- 27. WHAT’S EVEN MORE IMPORTANT THAN YOUR PROFILE?
- 29. A DOSE OF SANITY: STATUS UPDATES ARE YOUR BEST OPPORTUNITY TO MAKE AN IMPRESSION
- 32. SOMEONE I DON’T KNOW SOMEONE I DON’T KNOW SOMEONE I DON’T KNOW
- 33. SOMEONE I DON’T KNOW SOMEONE I DON’T KNOW
- 36. IS THE BEST WAY TO REACH THESE PEOPLE
- 37. A DOSE OF SANITY: IS ALL ABOUT ENHANCING EXISTING RELATIONSHIPS
- 41. /
- 47. DOWNRIGHT SANE REASONS FOR BEING ON LINKEDIN
- 48. YOUR “PRODUCT” IS YOUR KNOWLEDGE YOUR SUCCESS IS PRIMARILY DEPENDENT ON STRONG BUSINESS RELATIONSHIPS YOU’RE WILLING TO BE A RESOURCE TO YOUR CONNECTIONS
- 49. A DOSE OF SANITY: ISN’T FOR EVERYONE— WHAT MATTERS IS WHETHER IT WORKS FOR YOU
- 51. THANKS! CANCER SERVICES 2012 SOCIAL MEDIA SUMMER LUNCHEON SERIES TUESDAY, MAY 8 “SOCIAL MEDIA FAILURES AND HOW TO AVOID THEM” KEVIN MULLETT TUESDAY, JUNE 12 “YOU ARE A WRITER” ERIK DECKERS TUESDAY, JULY 10 “NETWORKING FROM ANTHONYJ@ASHERAGENCY.COM ONLINE TO FACE TO FACE” RANDY CLARK AND (260) 424.3373 ALLISON CARTER
- 52. 1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV 3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE 9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU 14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD 18 FLICKR/MAGNIFYING GLASS/ANDERCISMO 26 FLICKR/FOREVER LAZY/ALLISONALLISON 31 FLICKR/COLD CALL/OGOCO 35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON 41 FLICKR/REID HOFFMAN/JDLASICA 43 - 45 FLICKR/GQ/GARDEN STATE HIKER