Design Thinking en español.
As presented at the Latin American CRM Forum in Lima, Peru. Oct 2012.
References:
Alexander Chen's Baroque.me https://vimeo.com/31179423 (via Paul Price)
Alexandra Daisy Ginsberg and James King's E.Chromi (via Paola Antonelli) http://www.echromi.com/
Designing Obama http://www.designing-obama.com/
The smartphone of 2017, Envisioning Technology http://envisioningtech.com/
All others are annotated in the presentation.
47. SOCIAL BY DESIGN
1. BUILD AND REBUILD BUSINESS WITH DATA AT ITS CORE TO WORK IN OUR CONNECTED WORLD
2. PUT HUMANS AND THEIR INTERACTIONS AT THE CENTER NOT TECHNOLOGY
3. FULLY INTEGRATE SOCIAL DYNAMICS AND POSITIVE FEEDBACK SO THAT IT CAN ORGANICALLY SCALE
via
56. Our vision is to build brands through lifelong, one-to-one
relationships in real-time with every person in the world...
It means shifting from mass broadcasting, to creating
more personal, one-to- one conversations with individuals
and the communities in which they re active.
Mark Pritchard
P&G s global marketing officer
via Contagious Magazine, June 2012
57. LAS RELACIONES A LARGO PLAZO REQUIEREN DE UNA
GRAN MOTIVACIÓN DE PARTE DEL CLIENTE.
58. MOTIVACIÓN MOTIVACIÓN
EXTRÍNSECA INTRÍNSECA
+
PUNTOS RETOS
PREMIOS COOPERACIÓN
PROMOCIONES MEJORAMIENTO PERSONAL
BADGES / RECONOCIMIENTO SIMBÓLICO RECONOCIMIENTO DE LA COMUNIDAD
62. 1. LA ACTIVIDAD SE PUEDE APRENDER
2. EL PARTICIPANTE PUEDE SER MEDIDO
3. LA JUGADA PUEDE SER RECOMPENSADA EN TIEMPO REAL
Daniel Cook
(Spry Fox co-founder) | traducción Camilo La Cruz
69. ALIADOS ESTRATÉGICOS
GOBIERNO
EMPRESARIOS
DATA PROGRAMADORES
COMUNIDAD CREATIVA
FANÁTICOS DE LA MARCA
CLIENTES
70. Whether you re a company that serves consumers
or other businesses, there is an enormous need to
expose both data and business processes in ways
that others can make use of it.
Ted Shelton
Managing Director, PwC
75. MÓVIL Y
CONTEXTUAL
EXPERIMENTACIÓN E INTEGRACIÓN
CON REDES SOCIALES
2005-2010
DESCENTRALIZADO
ESPECIALIZACIÓN 2000-2005
Y SERVICIO
MÁGICO
1996-1999
1994