Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories? Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/

1. Branding in the Era of
Storytelling
“Victory is for those who dare to jump in”

2. What’s on the menu?
• Branding
• Storytelling

3. Branding
Find your enemy

4. Nike = Lethargy

5. Dove = Conformity

6. Who is our enemy?

7. Storytelling

8. “A lot of content marketing is thinly veiled advertising”

9. “Brands are now publishers and consumers are
distributors”

10. “Our brains are organized on narrative”

11. “You remember your own stories way more than
stories you're told”

12. “You can't just buy scale. You have to create
content that people will share”

13. 'If a content has an emotional connection
the success will follow'

14. "The stuff that goes viral is the stuff that's
authentic”

15. “There is an insatiable appetite for
authentic content in an ‘always on
world”

16. Closing thought...

17. “Marketing today can’t be effective without media,
creativity & technology brought together”

18. Want to learn more about the
content behind the slides?
Click on on the link below:
http://incito.syedabdulkarim.com/2013/08/brand-storytelling/