This document evaluates the student's media product, a real estate magazine titled "A LISTINGS". The student discusses how their magazine uses conventions of existing magazines through stylistic choices like fonts, cover images, and article positioning. They also discuss how their magazine represents its target audience of middle-to-upper class adults aged 30-55 through choices like the serious color scheme and focus on luxury properties. The student learned new skills in Adobe Photoshop to professionally design the magazine covers, content pages, and interior articles. Through creating their magazine, the student gained an understanding of technologies like Photoshop and how to effectively attract and address their intended audience.

1. Evaluation
By: Alexandra Cirovic

2. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?

3. Real Existing
A large masthead that is bold
and in one color resembles the
‘LOFT’ title. The line through
the title connotes speed and
direction, assuring readers that
the magazine is business
oriented.
The cover image is clear and subtly
colorful just like the magazine on
the right. It does not try to be frilly,
but matter of fact, straight to the
point, merely displaying an
attractive piece of property, trendy
on the real estate market. This
issue’s focus is on that piece of
property.
This cover line is positioned
just like one in the ‘LOFT’
magazine is, it gives the effect
of asymmetry and it fulfills a
blank spot. The font is bold
with a hint of italic staying in
line with the smart, business
matter-of-factness, but with a
little bit of style, so as to
reassure that there is still a
sense of good taste and for
design.
The main cover line is
large and bold in sans
serif font to look serious.
It is eye catching just like
the one on the right. It
provides initial
information about the
property in focus in this
month’s issue.
The punch up line ‘old but
gold’resembles the one on the
right magazine saying ‘going
for gold’which attracts
customers.
The cover line is saying there is an exclusive interview
provided, which is very attractive to people. This is the
magazine issue’s selling point.
The strapline is the magazine’s slogan,
and guarantee to the reader that they
have made a good decision buying it.

4. Existing one
The title ‘Contents’
which is also in serif
font, bold and red
color, just like in the
existing one. It is
underlined to
strengthen it’s
commanding title
position on the page.
The main cover line and
other cover lines are lined
closely.
Easy to navigate and
informative (page
numbers and article
titles). The highlighted
subtitles elaborate on the
cover line’s content.
Images that are related to
the articles inside. And
both contents have three
images. Main articles are
previewed and it sets the
tone for the entire issue.
The contents page of a
magazine is almost as
important as the front
page as it gives readers
and insight into what the
issue holds. It is
supposed to entice them
to buy and read it.
This is the info about the
creative team as well as
the editors and publishers.
The job titles are in black
to lessen their significance,
while the names of
contributors are in red
giving them emphasis.

5. The masthead is in red to emphasize the dynamics
of the content, attracting the reader to read the
whole article. Since this is the main article, the
color is suitable. The caption gives the tone of the
article as well as why it is attractive to readers.
Just as in the picture on the right, the masthead is
big, eye catchy and in a bright color.
As in the double spread on
the right the images
display the most attractive
parts of the real estate.
They are the focus pieces of
the article, as they help the
readers envision the real
estate property.
The text is in small Times
new roman in both pages
and gives the information
about the property, price and
owner. This is in line with the
overall business attitude of
the magazine. The article
ultimately acts as a source of
information for those into
dealing with the market.
The big
letter
Shows
the
reader
where
the
article
starts. It
is
importa
nt that
the
article
started
with the
word
“Luxury
” Caption about the certain parts of the apartment and its rooms as
well as in the other picture parts of the house. The reader will look at
the captions first as well as the accompanying pictures which is
certain to get them to read the whole article.

6. How does your media product represent
particular social groups?

7. Representation of a social group
The main image shows a very
luxurious living room. Since
the social group chosen for my
magazine is middle to upper
class in the ages between 30-55,
this kind of a cover is exactly
what a serious real
estate magazine
should be. The colors
are yet vibrant, vivid
and eye-catching
which may attract
also women, not only
men. I wanted my
magazine to be for
both genders so I
tried to do as much
of unisex
as I could.
The masthead is very unique, I made it up. It
is bold yet italic and in black Blade Runner
font which is very dramatic but still serious.
The ‘A LISTINGS’ name is one of a kind, it is
very attractive since it sounds so powerful
and luxurious. Since my audience looks for
luxury they need a real magazine
representing luxury and a name that will
attract them at the first place. I chose the black
for this issue because the main image itself is
very colorful and no other color for the
masthead would look good except for black.
The strapline or slogan is very important for the magazine because
it is something that the magazine will be known for and
recognized by. It is one thing that never changes in the magazine
and the design is always on the cover. The slogan has to be very
powerful because my audience is powerful and they need a strong
sentence to attract them.

8. Audience feedback
My magazine ‘A LISTINGS’ is aimed at older financially stable
people. Men and Women between the age of 30- 55 years old
due to the audience research I have previously carried out. I
wanted both men and women to be customers of my magazine
that is why I chose a unisex color scheme and design in order to
cater for both genders.
After carrying out a questionnaire and having men and women
answer it I have collected the data and presented it in pie charts.

9. Audience feedback
Yes
71%
No
29%
Do you like my color
scheme?
Yes
71%
No
29%
Do you like the fonts
used?
Yes
71%
No
29%
Do you like the cover?
Yes
71%
No
29%
Do you like the articles?

10. What kind of media institution might
distribute your media product?

11. Media Institutions
Due to my previous research I did on the institutions I already have decided
which two would be the best institutions to publish my magazine. Both
institutions can contribute a lot and are very powerful. Atlantic Publishers
company is very good for my magazine in particular because they only publish
business, engineering and construction magazines, and real estate would go
under the business category. Bauer however, has a huge budget. They are much
bigger than Atlantic and publish a lot of other magazines, yet that might be a
potential problem because the competition in one publishing company cannot be
good. Also Bauer corporation mostly publishes magazines such as gossip,
lifestyle or fashion magazines which does not really relate to real estates so
maybe Bauer would not be a good choice.
In conclusion I believe that Atlantic Publishers would be the best choice for my
magazine.

12. Who would be the audience for my media
product?

13. Audience
Male Female
Age between
30-55
successful
Middle to
upper class
and
Interested
in real
estate

14. Audience
• The audience for my magazine as written before
are both genders that are successful business
people, financially stable and with interest in real
estate. Since my magazine also contains interior,
people interested in interior can also buy my
magazine and enjoy it.

15. How I attracted and addressed my
audience?
Codes and conventions used in my magazine:
• Color scheme and fonts- it is important to use same color
scheme and fonts in one issue because it looks professional.
• The main image- the main image needs to be very attractive
in order to get the audience interested. Luxury properties and
glorious interiors.
• Cover stories- with six cover stories on show the audience can
feel the magazine is good value for money. It is crucial that
the cover stories are exclusives and interesting.
• Story positioning- as ‘OLD BUT GOLD!’ is located strategically
at the bottom right of the magazine the audience can notice
that this is an extra story that is interesting.
• Bold mast head- By using black color for the magazine
contrasting the cover image, it becomes eye-catching which
will attract potential buyers.

16. To address my target audience-
• I used serious but different color scheme. Black, red,
gold and grey, to give out a subtle, luxurious yet
serious look.
• The main image has been taken originally by me
and the choice I made is very attractive and
luxurious, exactly what the buyers want.
• I have included formal language to appeal to the
30-55yrs market, this will allow my magazine to level
with the reader which will make the magazine
business looking.

17. What have I learned about technologies
from the process of constructing this
product?

18. Evaluation
Photoshop was a program I was not
familiar with. I found it very hard to use
but thankfully through this task I learned
how to use it and it was of a major help.
Things that can be done with Photoshop are
incredible and it gave a serious and
professional look to my magazine.
Improving the quality of my images by
using HDR and different styles was very
important and I achieved that effect using
Adobe Photoshop.

19. How I created the front cover

20. Drafts of the cover page
Draft 1 Draft 2

21. Draft 3 Final version

22. Looking back at my preliminary task, what
do I feel I have learnt in the progression
from it now to the full product?

23. Improvement

24. Improvement
• In my preliminary task I was still very unfamiliar with
Adobe Photoshop so the quality of images is not at
its best. The color scheme on my preliminary cover is
very different and does not look serious, yet it was a
school magazine so I had more freedom with the
color choice than in my real estate task. The fonts
were far more childish and different kinds while in
my main task I kept the fonts very simple in dark
shades.

26. Content page improvement
• For the content page of my preliminary task, as with
the cover, my Photoshop skills were very poor. The
color scheme is clearly very vibrant and vivid since it
is a content page for a school magazine. The fonts
are also serif while in my final content page for my
real estate magazine is sans-serif. The background
in my preliminary task is very childish which
represents the school magazine well, but since my
main task (real estate magazine) required certain
seriousness I have chose a blank background in
order for the text and images to be clear.