Stylesight Nameson Customer Success Story

1. customer success story
NAMESON GROUP
CHALLENGES
• Sought additional sources of inspiration
to create a competitive advantage.
• Needed accurate trend forecasting to
support its seasonal collections created
“
for customers.
• Required rich research capabilities,
and design tools for delivering on-trend
designs and maximizing productivity.
Stylesight’s strong database of
WHY NAMESON GROUP trend reports helps us know that
CHOSE STYLESIGHT our designs will be on-trend and
ensures that we are in synch with
”
QUALITY OF CONTENT
• Accurate information about world trends with runway
leading fashion houses, such as
coverage in 10 cities Prada and Zara, as well as
• Breadth of services and reports provided, including
more than 350 reports per month
our clients. —Joey Chan, assistant manager
• 9 million high-resolution images with multiple views and
close-ups, with 10,000 images added daily The Nameson Group specializes in knits, sweater, and cashmere
• Easy-to-review information ranging from broad manufacturing for more than 80 of the world’s leading clothing brands.
concepts to specific details across sweater, woven, Headquartered in Hui Zhou, China, Nameson exports its products
and garment categories to Europe, the United States, Australia, Southeast Asia, and others
markets. The Nameson Group embraces technology to support
PRODUCTIVITY innovation and design creativity. Trend forecasting is important to
• Accurate trend forecasting and analysis help reduce Nameson customers, and to optimize its forecasting accuracy, the
market risk company chose Stylesight.
• Ability to coordinate trend perspectives with
We use many Stylesight features, including runway analysis, trend
customers helps maximize customer satisfaction with
reports, research on men’s and women’s sweaters, image search,
Nameson products
market information, and design tools” says Joey Chan, assistant
manager for Nameson Group. Nameson’s design team creates
STRATEGIC seasonal collections, while its development team focuses on technical
• Accurate trend forecasting and analysis help reduce stitching. Both teams rely heavily on Stylesight for trend forecasting
market risk and creative inspiration.
• Ability to coordinate trend perspectives with
customers helps maximize customer satisfaction with “Stylesight’s strong database of trend reports helps us know that our
Nameson products designs will be on-trend and ensures that we are in synch with leading
fashion houses, such as Prada and Zara, as well as our clients.” says
Chan.
Stylesight.com is the industry-leading global content and technology solution for designed to help analyze and anticipate the ever-changing marketplace,
professionals in the style, fashion and design sectors, dedicated to inspiring and Stylesight brings value to designers looking for inspiration and more time to be
enabling creativity for its over 40,000 end-users around the world. Combining creative, as well as managers looking for cost savings and ROI.
visionary trend forecasting and indispensable analysis with an online workspace Contact us: info@stylesight.com