A Presentation and Talk given throughout Q2 and Q3 in 2013 to senior business and technology leaders, mainly in the Financial Services Industry, but also in government, general software and development. Blog entry here: http://akohli.wordpress.com/2014/02/24/trending-mobile/ Mobile technology has reached a point where everyone working I technology cares about it, from boring corporate IT to fancy schmancy media. But it certainly is not a one size fits all market and there are a lot of subtitles and nuances that must be taken into account when considering working with the technology and providing a technical offering. Welcome any comments, @akohli or leave the comment here.

1. Mobile Directions and Trends
Dublin April 2013
Aman Kohli
Friday 12 April 13
1

2. Trends
Device
Interaction
Usage
Visual
Application Building Trends
Friday 12 April 13
Delivering Excellence
Part of the system
2

3. DEVICES
Friday 12 April 13
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4. Smartphones Tablets and More
Smartphones are popular
5”
3.5”
57% marketshare of phones in US and EU5
133 Million subscribers (USA)
Smartphones usage
What do users do
32% games
20% browser
24% Facebook and social networking
8% Productivity and other
7”
small - 3.5” screen
medium - 3.5”-5”
phablet
~6”
70% medium screens
16% small
13% tablets
~2% phablets
smartphone
5”-7”
8.5”+
tablet
small 7” - 8.4”
full 8.5”+
figures and market analysis from comscore.com and flurry.com
Friday 12 April 13
4

5. Changing Computing Market
Sales
PC Sales Falling - down 7.6% EY12
70% increase in tablet sales predicted 2013
52 Million Tablets shipped Q412 (est. IDC)
Impact
Traditional mobile phone usage falling - SMS messages, voice calls
Proliferation of devices and form factors - phones to phablets to tablets to dockable tablet/pc
hybrids
Support advanced HTML, HTML5
App stores - private, public
Accelerated BYOD adoption because of strong smartphone and tablet sales
Increased enterprise application availability
Friday 12 April 13
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6. Usage
Applications and interactions across
devices
Phones, Tablets
Desktop, laptop PCs
Smart TVs, Games Consoles
Second Screen
Augments primarily application
Used to manipulate/interact with
application
Extension
In different locations
not just fixed home/office
capability and security based on location
and device type
Friday 12 April 13
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7. Enabling Mobile Devices for Business Usage
BYOD
Employee owned device
Employer installed and managed
apps
IT and Admins manage Apps and
Data and not device
Hardware support
Microprocessor manufacturers
have secure storage areas
Samsung Knox
Dual persona - one for work one
for play. It's a reverse sandbox.
Hardware supported OS security
Friday 12 April 13
Knox Security
Customised secure boot.
Security enhanced android kernel
US Government and DoD
approved Info Security
Individual VPN tunnel can be
configured per app in the secure
zone.
390+ it policies and 840+ MDM
APIs
7

8. Technical Forces in Mobile Devices
MOBILE DEVICES
CONNECTIVITY AND BANDWIDTH
Powerful CPUs and GPUs
WiFi
Multiple Sensors
Increased 3G coverage
Advanced Operating Systems
LTE and 4G Networks
Leads to richer, more responsive
Readily available apps
Friday 12 April 13
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9. Feature Phones and Operating Systems
Firefox OS
HTML5 webapps
App Store
Devices from Sony, ZTE, Huwai and LG
App Support: Zepto labs, box, ebay, EA, Wired, Disney
Operator Support – over 16 operators
Nokia Asha
Consumer focus, entry level
HTML4+ browser (Firefox Gecko layout engine)
Huge marketshare
Friday 12 April 13
Ubuntu
Two devices, entry level and highend
App librariesQt (heavy javascript, or native)
HTML5
Cordova wrapped webapps
Custom App Store
Working to documentation of api and dev.
Providing comprehensive design guides and patterns.
Ubuntu will have Payment and Identify APIs
Provides offline synchronization of preferences and json storage
through Ubuntu One DB.
9

10. This is not enough
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11. 9
10
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12. Next Billion Connection Growth
9
10
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13. Other Mobile Devices
INTERNET OF THINGS
IMPACT
Sensors, Tokens
Increased sensory information
Health monitors
Flexibility of application usage
Data Loggers
Richer applications
NEW DEVICE FORMS
non interactive sensors
Google Glass
Friday 12 April 13
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14. The Developer and User
Ecosystem
APIs, Integration and Social Networking
Friday 12 April 13
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15. API
Open Developer Ecosystem
Fosters innovation and quick turnaround
of applications
Relevant to enterprise apps and internet
apps
API Lead approach
decouples client delivery from service
evolution
Don’t have to do this from scratch
accelerators exist
Friday 12 April 13
Characteristics
Simple Expressive API
Follows web idiomatic and architecture
styles
Build solid examples, documentation
Allow live api invocation and have
sandboxes
14

16. Financial Services APIs
Payments
Stripe - RESTful api, large adoption and huge investor
interest
Paypal - changed its api in response to Stripe’s success
Banking
Axa Banque France - RESTful api for account
management, transfers, etc.
Telecoms and others
Samsung new APIs to foster adoption of its platform
Wallet, S-Pen, AllShare
GSMA oneAPI - payments, billing, location and
identity services
Smart, simple APIs lead to greater app adoption
Friday 12 April 13
15

17. Samsung
• developer.samsung.com launched
• Wallet API
• Allshare API (for device and TV media sharing and control)
• S-Pen Api for new Note
• Chat-on – custom Samsung messaging
• Web API for devices and TVs
Friday 12 April 13
16

18. OneAPI
GSMA Led Initiative
• Provide key APIs for operators to implement
• Allows app developers to target one api
• Generic T&Cs offered so app providers can just release
apps
APIs
• Payment (integrated into billing)
• Messaging (sms, mms etc)
• Operator ID for user identity
Running OneAPI Exchange Solution
• AT&T
• Orange
• Telefonica
• Vodafone
• Deutsche Telekom
Links
• http://www.gsma.com/oneapi/developers
• http://developer.vodafone.com/labs/oneapi/
Availability
• Later this year
Friday 12 April 13
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19. Social Networking
Not just for facebook
American Express using public social networks for payments and discounts
Corporate, walled social networks popular
Drives app usage and adoption
Incorporate Social Networking Features
Sharing of Content
Group communications
Friday 12 April 13
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20. Ecosystems
APIs drive developer adoption
Leads to shorter application turnaround times
More innovation
Social Networking grows user adoption and engagement
Friday 12 April 13
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21. Latency
Network Latency is the bottleneck, not
download speed
Users expect mobile websites to load in
<4s , average website takes >9s
Slower user experience affects long term
behaviour [MSFT, GOOG]
Increasing performance can mean a
reduction in opex and an increase in
revenue
Page views drop as page load times
increase [AOL, GOOG]
Google found increase search page results
from 10 to 30 (an increase in load time
from 400ms to 900ms) caused a 25%
decrease in people searching
Friday 12 April 13
A year-long performance redesign
resulted in a 5 second speed up (from ~7
seconds to ~2 seconds). This resulted in a
25% increase in page views, a 7-12%
increase in revenue, and a 50% reduction
in hardware.
20

22. Apps
Friday 12 April 13
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23. Mobile App
Active Interaction Layer
Considerations
Web site
Disconnected nature of mobile apps
Native App
Latency of connection and data and
processing overhead
SMS
Notification
Passive Interaction
Battery is still a concern, reconnectivity adds latency
Sensor triggers - eg location based
User’s home screen is important, be there for good reason
Friday 12 April 13
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24. HTML/5
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25. HTML5
The Promise
Broad device support - feature phones, smart phones, desktop, smart tv
Reduces time to market
Depth of features - rich, expressive apps are possible
Industry Support
The Reality
Write once run anywhere is still not there
Browser support varies wildly
Need to test on all supported devices and browsers
caniuse.org quirksmode great resources
Friday 12 April 13
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26. forecast.io
Friday 12 April 13
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27. HTML5 – FT Labs Experience Report
Background
• One app for all devices and platforms
• Responsive Design
Good Practice
• Automate testing using eggPlant
• Implemented (and open sourced) https://github.com/
ftlabs
• Fast click – remove 300ms delay for touch access
• FT Scoller and FT Columnflow – layout and
navigation
Problems
• HTML5 payments not elegant (Mozilla is fixing this)
• No standardized webapps ad ecosystem: no clear
standard on placement of ads and size
• Managing large downloads a challenge
Friday 12 April 13
github.com/ftlabs
26

28. HTML5 Apps
Belt and Braces approach
Broad device support - feature phones, smart phones, desktop, smart tv
Reduces time to market
Be smart with HTML based animations and transitions - they are not all smooth as native
Augment with mobile and touch accelerators
eg FT fastclick, scroller
Drawbacks
Still evolving, varying support for newer features
Still need to test on all supported devices
Latency on mobile still important - javascript still needs to be interpreted
1k of JS ~= 1ms of processing, so a jqm page can add about 300ms. Target delivery of page is
500ms.
Friday 12 April 13
27

29. Native Apps
Do it for good reason
- real estate on home screen is precious
- examine technical drivers and business ones
Strong user experience is a key to continued use
The power of notifications are driving greater interactivity and
engagement
Friday 12 April 13
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30. Interaction and Visual Design
Friday 12 April 13
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31. Reduced Visual Clutter
Clear
Friday 12 April 13
Hundreds
Haze
30

32. Gesture Driven - Responsive
Paper
Friday 12 April 13
Letterpress
31

33. Interaction Models
Touch Gestures
Voice
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34. Interaction Models
Touch Gestures
Perceptual Computing
non touch gestures | facial analysis
speech recognition | close range depth
tracking
Augmented Reality
Friday 12 April 13
Voice
32

35. Immersive - Predictive
Google Now
Timely information
Friday 12 April 13
Facebook Home
Seamless App Location based alerts
33

36. Sensors Sentient Apps
CAMERA
OCR TRANSLATION
’02 HP LABS | ’10 APPS (WORD LENS) | ’12 GOOGLE NOW
Compass | Gyro-meter
Location Based
Triggers - Alerts - Push - Configure
Contactless
NFC, BT
Device Pairing - Payments
Friday 12 April 13
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37. User Engagement
Customer engagement and interaction strong trend
third party support through libraries and services
Connectivity + OS support leads to direct interaction and usage
monitoring
Native notification enhances usage and understanding
Study and learn what your users do
Friday 12 April 13
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38. Immersive | Predictive
single container
sensor usage and triggers
Reduced Visual Clutter
flat ui | chromeless
Responsive
Gestures | Perceptual | Voice
Augmented Reality
Seamless
Interaction + Visual Trends
Friday 12 April 13
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39. What’s the purpose of your app?
Channel extension
Ecosystem integration
Reactivity
User Engagement
How does it enhance users’ experience of your
offering
Friday 12 April 13
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40. Aim for Excellence
Excellence in
interaction
gestures
visualization
Seamless
Lead the Trend
Meaningful Engagement
Friday 12 April 13
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41. Recommendations
Mobile is more than a channel
Build an ecosystem
Develop sensible APIs
Plug mobile into the service fabric of your wider application and services
You need a strategy for the different mobile channels
Web and native apps are different things
Innovation and excellence in native mobile apps always pays dividends
Friday 12 April 13
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42. Attributions
Usage Reports
http://www.comscore.com/Insights/Press_Releases/2013/4/
comScore_Reports_February_2013_U.S._Smartphone_Subscriber_Marke
t_Share
http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-AppWorld-The-Web-Just-Lives-in-It
http://www.theregister.co.uk/2013/04/05/gartner_2012_pc_sales/
asymco report
http://www.developer.nokia.com/Resources/Library/Web/#!introductionto-web-development-for-nokia-devices.html
Latency
http://mobile.smashingmagazine.com/2013/04/03/build-fast-loading-mobilewebsite/
http://programming.oreilly.com/2009/07/velocity-making-your-site-fast.html
Interaction Models
http://www.lukew.com/ff/entry.asp?1071
http://conversations.nokia.com/2013/01/13/for-real-the-amazing-story-ofaugmented-reality/
http://download-software.intel.com/sites/default/files/article/325946/
secured-perc-productbrief-q1-2013-327943-003us.pdf
Images
<a href="http://thenounproject.com/noun/no-phone/#icon-No9066"
target="_blank">No Phone</a> designed by <a href="http://
thenounproject.com/iconify" target="_blank">Scott Lewis</a> from The
Noun Project
<a href="http://thenounproject.com/noun/sensor/#icon-No10175"
target="_blank">Sensor</a> designed by <a href="http://
thenounproject.com/jess_because" target="_blank">Jessica Christine</a>
from The Noun Project
http://en.wikipedia.org/wiki/File:Facebook_Home_logo.svg
http://news.bbc.co.uk/1/hi/technology/3197571.stm
Checkmark location based app
http://www.engadget.com/2011/12/20/bluetooth-sig-nfc-forum-cometogether-right-now-over-pairing/
http://www.google.com/landing/now/#tab=currency&tab=publicalerts&tab=restaurant-reservations
http://www.facebook.com/home
http://www9.pcmag.com/media/images/282560-clear-for-iphone.jpg
https://itunes.apple.com/app/hundreds/id493536432
Haze app
Paper app
Letterpress
http://theairspace.net/technology-2/upgrade-your-iphone-upgrade-your-life/
"http://thenounproject.com/noun/tablet/#icon-No3117" Tablet designed by
Luis Prado from The Noun Project
http://thenounproject.com/noun/smart-phone/#icon-No8801
http://thenounproject.com/noun/smart-phone/#icon-No8801 Smart Phone
designed by Icothlon from The Noun Project
http://thenounproject.com/noun/transmitter/#icon-No824
Friday 12 April 13
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