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Presentationfinal
1.
SMING
2.
Created and developed in India
3.
Operates in more than 100 countries across
the globe
4.
Social messaging Music Video Documents Photos ANY SOCIAL MESSENGER
5.
SMING Social messaging • Videos • Music •
Images SMS • Free text message Voice calling • Voice calling over 2g, 3g and Wi-Fi Language • Supports regional language
6.
Sming mainly targeted
at young audience between 18 and 35 years of age
7.
HAVE LOOK TO KILL
FOR CHAT THEMES GRAPHIC STICKERS PRIVACY USER EXPERIENCE
8.
SITUATION ANALYSIS
9.
COMPETITION
10.
11.
12.
GOAL
13.
USER BASE 5 M 2012 10
M 2013 25 M 2014 >50 M By 2016
14.
2012 2013 2014
2015 Revenue 10 30 60 100 10 30 60 100 0 20 40 60 80 100 120 REVENUE(MIL$) YEAR Revenue Vs Year
15.
1 BILLION MESSAGES
EACH DAY
16.
to build SMING as an operating system for
a mobile-first emerging market
17.
STRATEGY
18.
One new update every 7.5 days
19.
Introduce Group chat and offline
mode
20.
Integrate live scores
21.
TACTICS
22.
App Optimization constantly added cutting-edge features
to outperform
23.
Target “potential” customers via App
Localization & Regional Stickers
24.
25.
WORD OF MOUTH
MARKETING
26.
IMPLEMENTATION
27.
Acquiring funding from different organisations
28.
PLAN A PROPER
SCHEDULE Divide schedule into pre- launch and post-launch period
29.
CREDITS 1. http://www.istockphoto.com 2. Google
images
30.
THANK YOU
31.
DISCLAMER Created by Aviral
Kotangle, ICT Mumbai during marketing internship under guidance of Prof Sameer Mathur
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