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Era Business School, Delhi
Era Business School, NewNew

AJ/ Ajay K Raina; PGDM 2012-14
AJ/ Ajay K Raina; PGDM 2012-14
What was it?
• An online company, claiming to be based at Singapore
and carrying a valid ACRA Certification (from
Singapore’s Compliance Authority), sweeps India media
with promotion campaign in 2010.
• Its tagline read
; yes, they did value
your opinion but
only if you paid up.

• The offer: “You give me $200 as an enrolment fee and
in return, I will pay you $40 per month for the next 12
months + If you can convince some of your friends to
join the program, you get a commission on their
Era Business School,well.
AJ/ Ajay K Raina; PGDM 2012-14
earnings as New
• Imagine ! Where could you earn a recurring income
simply by spending 10-15 minutes per week and all
you need is a computer with an Internet connection
and some basic knowledge of the English language.
• Any informed person would immediately dump
such a scheme as “fraud” but hundreds of
thousands of people all across India –housewives,
salaried professionals and even unemployed youth
–invested their hard-earned money.

Era Business School, New

AJ/ Ajay K Raina; PGDM 2012-14
The Reality
• The ACRA certification was no longer valid.
• The office address in Singapore was a shared space.
• The company had been paying from its pocket to
lure people and no company ever hired it for survey.
• With a target of 10m, the company had already
duped more than 1.5m Indians when a case was
registered against the company at Gorakhpur in
April 2011.
• Gullible Indians duped of ₹2,276 Crore before the
scam was fully exposed 18 months later; company
‘owed’ its investors ₹ 30,000 Crore by that time.
• Remember, there are NO FREE LUNCHES in real life.
Era Business School, New

AJ/ Ajay K Raina; PGDM 2012-14

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Speak Asia Fraud

  • 1. Era Business School, Delhi Era Business School, NewNew AJ/ Ajay K Raina; PGDM 2012-14 AJ/ Ajay K Raina; PGDM 2012-14
  • 2. What was it? • An online company, claiming to be based at Singapore and carrying a valid ACRA Certification (from Singapore’s Compliance Authority), sweeps India media with promotion campaign in 2010. • Its tagline read ; yes, they did value your opinion but only if you paid up. • The offer: “You give me $200 as an enrolment fee and in return, I will pay you $40 per month for the next 12 months + If you can convince some of your friends to join the program, you get a commission on their Era Business School,well. AJ/ Ajay K Raina; PGDM 2012-14 earnings as New
  • 3. • Imagine ! Where could you earn a recurring income simply by spending 10-15 minutes per week and all you need is a computer with an Internet connection and some basic knowledge of the English language. • Any informed person would immediately dump such a scheme as “fraud” but hundreds of thousands of people all across India –housewives, salaried professionals and even unemployed youth –invested their hard-earned money. Era Business School, New AJ/ Ajay K Raina; PGDM 2012-14
  • 4. The Reality • The ACRA certification was no longer valid. • The office address in Singapore was a shared space. • The company had been paying from its pocket to lure people and no company ever hired it for survey. • With a target of 10m, the company had already duped more than 1.5m Indians when a case was registered against the company at Gorakhpur in April 2011. • Gullible Indians duped of ₹2,276 Crore before the scam was fully exposed 18 months later; company ‘owed’ its investors ₹ 30,000 Crore by that time. • Remember, there are NO FREE LUNCHES in real life. Era Business School, New AJ/ Ajay K Raina; PGDM 2012-14