Building An Online Presence Queens Arts Council

Man Bartlett (as himself) Meg Cotner We Heart Astoria Nora Gomez Queens Museum Rebecca Krause-Hardie AudienceWorks March 24, 2011 Building an Online Presence Queens Art Express Boot Camp Hashtag #xxxxxx

Today’s plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All About You! ,[object Object]

All About You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Now Turn the Megaphone Around! ,[object Object]

How does what you have to offer benefit them?

How do you communicate with them?

Social Media is all about building and sustaining relationships

Why should you invest in these networked personal relationships? ,[object Object],[object Object],[object Object],[object Object]

even, OMG … giving away control!

The Currency of Social Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: It ’s never about price. It’s about delivering sustained value … over time

The Five Canonical Rules of Online Content

1. Tell a Story What’ s the point?

Make an emotional connection! ,[object Object]

Have the right Protagonist! Who is the hero of your story? Hint: not you!

More is not Better! One message per story

Draw people In Use humor or suspense

How do you want people to feel? Use humor or suspense

Include Call to action? WWF campaign

Jordan Matter + Ballet Hispanico = Awesome!

3. Have a roll-out plan ,[object Object],[object Object],[object Object],[object Object]

4. Be Personal Psychic numbing

Seven Simple Blog Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Qualities of successful messages ,[object Object],[object Object],[object Object],[object Object],[object Object]

A few case studies ,[object Object],[object Object],[object Object]

Pair Share Time ,[object Object]

Social Media Learning is Iterative

Social Media Best Practice: (hint: start with small bite-sizes pieces) ,[object Object],[object Object],[object Object],Our passive solar post & beam. First we built a scale model, then we cut each one of the150 red oak pieces. Then we had a community raising & everyone brought a peg

Just Do It (Its Okay to Take Risks)

And remember… ,[object Object]

Building An Online Presence Queens Arts Council

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