1. VSVS
TOPICTOPIC
Presented By: Akshay Virkar

3. INTRODUCTIONINTRODUCTION
 CADBURY is a British confectionery companyCADBURY is a British confectionery company
 Headquartered in Uxbridge, London, UKHeadquartered in Uxbridge, London, UK
 Operates in more than 60 countries worldwideOperates in more than 60 countries worldwide
 CADBURY DAIRY MILK has been leader inCADBURY DAIRY MILK has been leader in
the chocolate brandsthe chocolate brands

4. HISTORYHISTORY
 JOHN CADBURY was founder of CADBURYJOHN CADBURY was founder of CADBURY
companycompany
 JOHN CADBURY began selling tea, coffee atJOHN CADBURY began selling tea, coffee at
Bull Street in Birmingham in EnglandBull Street in Birmingham in England
 Cadbury become partner with his brotherCadbury become partner with his brother
BenjaminBenjamin

5.  Their company were named as “ CadburyTheir company were named as “ Cadbury
Brothers Of Birmingham”.Brothers Of Birmingham”.
 Cadbury launched Dairy Milk bar in 1905.Cadbury launched Dairy Milk bar in 1905.
 Cadbury was the brand leader in the UnitedCadbury was the brand leader in the United
Kingdom.Kingdom.

6. OPERATES INOPERATES IN
 United KingdomUnited Kingdom
 IrelandIreland
 United StatesUnited States
 AustraliaAustralia
 New ZealandNew Zealand
 IndiaIndia

8. INTRODUCTIONINTRODUCTION
 NESTLE originated in 1905 by the nameNESTLE originated in 1905 by the name
of Anglo- Swiss Milk Company.of Anglo- Swiss Milk Company.
 It was founded by Henri Nestle in 1866.It was founded by Henri Nestle in 1866.
 Established in 1867 by brothers GeorgeEstablished in 1867 by brothers George
Page and Charles Page.Page and Charles Page.

9. HISTORYHISTORY
 First British company name “Anglo- Swiss MilkFirst British company name “Anglo- Swiss Milk
Company" at Chippenham in 1873.Company" at Chippenham in 1873.
 It developed a milk-based baby food.It developed a milk-based baby food.

10.  Company was operating factories in UnitedCompany was operating factories in United
States, United Kingdom, Germany and Spain.States, United Kingdom, Germany and Spain.
 Nestle SA agreed to buy 60 percent of Hsu FuNestle SA agreed to buy 60 percent of Hsu Fu
Chi international Ltd. For about $1.7 billion.Chi international Ltd. For about $1.7 billion.

11. OPERATES INOPERATES IN
 Nestle has many branches in foreign countries.Nestle has many branches in foreign countries.
 It is in United States, United Kingdom,It is in United States, United Kingdom,
Germany & Spain.Germany & Spain.

12. CADBURYCADBURY
PRODUCTSPRODUCTS
 Cadbury produce many chocolate brands.Cadbury produce many chocolate brands.
 It products includes:It products includes:
DAIRY MILKDAIRY MILK
 Cadbury Dairy Milk started in 1905 atCadbury Dairy Milk started in 1905 at
Bournville, United Kingdom.Bournville, United Kingdom.

13.  Combination of Dairy Milk with a variety ofCombination of Dairy Milk with a variety of
ingredients.ingredients.
 ““Dairy Milk Desserts” was launched recently.Dairy Milk Desserts” was launched recently.

14. MORE EXAMPLESMORE EXAMPLES
 5 STAR, Éclairs,5 STAR, Éclairs,
Perk, Gems, Hall,Perk, Gems, Hall,
Celebrations etc.Celebrations etc.

15. HEALTHHEALTH && SAFETYSAFETY
 Cadbury detected a strain of Salmonella BacteriaCadbury detected a strain of Salmonella Bacteria
 It was occurred at Marl brook plantIt was occurred at Marl brook plant
 The company pleaded guiltyThe company pleaded guilty
 It continue to use hydrogenated oilsIt continue to use hydrogenated oils

16. SHARESSHARES
 Cadbury was market leader in chocolate businessCadbury was market leader in chocolate business
 Its market shares were of over 70%Its market shares were of over 70%
 Cadbury rank in top most trusted brand listCadbury rank in top most trusted brand list
 It hold 30% of shares in Indian chocolateIt hold 30% of shares in Indian chocolate
marketmarket

17. NESTLENESTLE
PRODUCTSPRODUCTS
 Nestle has some 6,000 brandsNestle has some 6,000 brands
 The products name are below:The products name are below:
1)1) ‘‘Nescafe’ it is a coffeeNescafe’ it is a coffee
2)2) Chocolate such as Milky Bar, Munch etc.Chocolate such as Milky Bar, Munch etc.
3)3) Soups & Sauces such as Maggi, Buitoni etc.Soups & Sauces such as Maggi, Buitoni etc.
 There are many products which are produce inThere are many products which are produce in
foreign countriesforeign countries

18. PRODUCTSPRODUCTS

19. HEALTHHEALTH && SAFETYSAFETY
 The product of Nestle are safe to consumeThe product of Nestle are safe to consume
 It consist condensed milkIt consist condensed milk
 It has no trans fat in itIt has no trans fat in it

20. SHARESSHARES
 Nestle purchase Delta Ice Cream CompanyNestle purchase Delta Ice Cream Company
 The market shares was 17.5%The market shares was 17.5%
 It become world largest ice cream makerIt become world largest ice cream maker

23. OUR JOURNEYOUR JOURNEY
 Cadbury’s journey in India was greatCadbury’s journey in India was great
 Cadbury was awarded by “The Champaign OfCadbury was awarded by “The Champaign Of
The Century” in IndiaThe Century” in India
 It was popular by advertisement on televisionIt was popular by advertisement on television

24. CONCLUSIONCONCLUSION
AS COMPAIRED TO NESTLEAS COMPAIRED TO NESTLE
CADBURY IS MORE POPULAR IN INDIACADBURY IS MORE POPULAR IN INDIA
BUT NESTLE IS MORE POPULAR IN ALLBUT NESTLE IS MORE POPULAR IN ALL
OVER THE WORLDOVER THE WORLD

25. THANK
YOU