The document outlines 5 steps to freedom in business: 1) Developing a solid business plan; 2) Creating a unique selling proposition and guarantee; 3) Creating a break-even plan; 4) Implementing a sales management system; and 5) Creating a tactical marketing plan. It then discusses each step in more detail and provides additional steps like developing a team building system, employee acquisition plan, and comprehensive exit strategy. The overall message is that following these steps can help business owners increase profitability, build an amazing team, and free up their time by avoiding common business failures.

1. 5 Steps to Freedom
in Business

2. My Purpose is to Help You…
•Increase Your Profitability
•Build an Amazing Team
•Free Up Your Time

3. The Five Business Dangers

4. Out of every 100 independently owned small
businesses, 90% will fail within ten years because:
Source: SCORE - Counselors to America’s Small Business www.score.org
– 78% lack a solid business plan
– 73% are being overly optimistic
about sales
– 77% are not pricing their products
or services properly
– 70% don’t recognize or ignore their
weaknesses and don’t seek help
The Plight of Entrepreneurs…

5. The 5 Steps to Business
Freedom

6. At Your Tables, With Your
Coach…

7. Current Business
Plan
Business plan to forecast your cash-flow, determine your working capital requirements, and
calculate your ability to pay back debt and make a profit for investors.
USP and
Guarantee
Unique Selling Proposition and a Guarantee so that your ideal clients/customers feel
compelled to do business with YOU instead of your competitors because you're different
than all the rest.
Break-Even Plan Plan to cut costs just enough to stop the bleeding while also driving sales to cover your
salary and a minimum number of expenses and start paying back debt.
The 5 Steps to Business
Freedom

8. Sales
Management
System
High performance sales force by scripting their approach, coordinating their activity with
the right CRM (customer relationship management) software solution, measuring their
activity, and tying their results to their paycheck.
Tactical
Marketing Plan
Aggressive, measurable marketing plan to increase your leads, improve your sales closing
ratio, increase your average spend per transaction, and increase the transactions you get
per customer every year so your profits increase exponentially.
Team Building
System
System for understanding personality differences and how to improve communication by
understanding the psychological profile of your team members.
The 5 Steps to Business
Freedom

9. Employee
Acquisition Plan
Plan to consistently generate more than enough leads on high quality employees by
deploying multiple recruitment strategies to market for employees in unusual ways.
KPI System Key Performance Indicator system that measures and reports the key activities in the
business so everyone knows how their efforts are either making or breaking the business.
Performance
Incentive Plan
Incentive package for your team members that motivates them to work as hard in the
business as you do and care about it like it was their own.
Cash Gap Plan Plan to quickly collect outstanding receivables, get your customers to pay on time, and
improve your terms with vendors so that your bank account always has plenty of cash in it.
The 5 Steps to Business
Freedom

10. Time Management
Plan
Default calendar where you've got the most important things blocked into
your calendar as an appointment with yourself that you always keep and then
hold you accountable to do it.
Strategic Plan Strategic plan that clarifies the vision, mission, and values of the team as well
as the long and short-range goals so everyone's on the same page and pulling
together.
The 5 Steps to Business
Freedom

11. Apprenticeship Plan Plan to identify the low-value tasks that you don't like doing anyway and train team
members to do them for you so you can focus on the things that make you money.
Comprehensive Exit
Strategy
Plan to identify the current value of the business, quickly enhance the value, develop a
marketing plan to identify either internal or external prospective buyers, and get the best
price for the business.
Leadership
Development Plan
Plan to identify and intentionally develop emerging managers and leaders, incentivize their
long-term commitment with a profit-sharing plan and lay the ground work for your
eventual succession.
The 5 Steps to Business
Freedom

12. Two ways you can go…
Keep trying to improve
your business on your
own…
Do what every winner
does: invest in their
own education with the
help of a coach…

13. How to Contact Me
• Alan Ginsberg
• 707-762-1619
• aginsberg@esourcecoach.com