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6 Ways to Make Your E-Commerce Store Viral through 
Social Media 
retailemall.com /blog/make-your-e-commerce-store-viral-through-social-media/ 
Adam Prattler 
4.83/5 (96.67%) 24 votes 
Photo by Steve Jurvetson / Flickr 
You’ve got your e-commerce store all set up, products and services ready to go and now you’re 
wondering how to get the customer’s flooding the bandwidth with orders. Social media will reach 
out to all kinds of potential customer you might not have even thought about. But how do you lure 
them in? 
Keep reading to find 6 ways you can make your store go viral through social media sites and get 
your products flying off the virtual shelves. From current posts and Q&A’s to image promotions 
and word of mouth, you need to get active on Facebook, Twitter, Pinterest, and a number of other 
social media sites, where your customers are logging in everyday. 
1. Keep Your Content Current
Post daily content on social media sites like Facebook and Twitter (4-6 times a day on Twitter), and 
keep in mind what time of day you’re posting. You posting frequencies will have different impacts 
on a variety of viewers. Two great tools to help you automate your updates are Swayy (for finding 
news and articles related to your industry) and Buffer (integrates into your browser and apps to 
help schedule postings). 
2. Image Use on Facebook 
Use images in your Facebook posts, and you can increase your likes by up to 50% over the 
average post. And this can really help your commerce and online store rates. When you post an 
announcement or promotion, add a link to the page within the post and include an image to help 
entice viewers. An image with the announcement is more appealing and increases click-through. 
3. Get Social Review and Up Your Word of Mouth Marketing 
Increase your sales with product reviews to build trust with your customers and provide some 
insight. Reviews will help you attract social traffic to your products pages and ultimately lead to 
buys and return shoppers. 
4. Get a Q&A going on Twitter 
It’s crucial that you keep your viewers and shoppers engaged in your store and the products you 
offer, so pick a day of the week and encourage viewers to post their questions for you. With your 
answers to their questions, pick the best ones and post them in a blog. Over time, word will spread 
and you’ll establish yourself as authority. 
5. Play with Your Blog Post Titles 
The title is the first thing a viewer will see, and has a lot pull in if they decide to actually read it. 
Optimize your titles with simple tips to attract attention, like keeping it short and using everyday 
language. If your post is a list, use the number of items in your title, and try using psychological 
traits like fear, desire, and urgency. 
6. Use Pinterest to Create a Complimentary Board 
Provide your customers with deal and info and complimentary items that don’t normally sell. This 
will create incoming traffic for your store and others by promoting each other and sharing a 
customer base. Connect your marketing channels around this board and have your social 
accounts drive traffic to it.
Tips to make your e commerce store viral through social media

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Tips to make your e commerce store viral through social media

  • 1. 6 Ways to Make Your E-Commerce Store Viral through Social Media retailemall.com /blog/make-your-e-commerce-store-viral-through-social-media/ Adam Prattler 4.83/5 (96.67%) 24 votes Photo by Steve Jurvetson / Flickr You’ve got your e-commerce store all set up, products and services ready to go and now you’re wondering how to get the customer’s flooding the bandwidth with orders. Social media will reach out to all kinds of potential customer you might not have even thought about. But how do you lure them in? Keep reading to find 6 ways you can make your store go viral through social media sites and get your products flying off the virtual shelves. From current posts and Q&A’s to image promotions and word of mouth, you need to get active on Facebook, Twitter, Pinterest, and a number of other social media sites, where your customers are logging in everyday. 1. Keep Your Content Current
  • 2. Post daily content on social media sites like Facebook and Twitter (4-6 times a day on Twitter), and keep in mind what time of day you’re posting. You posting frequencies will have different impacts on a variety of viewers. Two great tools to help you automate your updates are Swayy (for finding news and articles related to your industry) and Buffer (integrates into your browser and apps to help schedule postings). 2. Image Use on Facebook Use images in your Facebook posts, and you can increase your likes by up to 50% over the average post. And this can really help your commerce and online store rates. When you post an announcement or promotion, add a link to the page within the post and include an image to help entice viewers. An image with the announcement is more appealing and increases click-through. 3. Get Social Review and Up Your Word of Mouth Marketing Increase your sales with product reviews to build trust with your customers and provide some insight. Reviews will help you attract social traffic to your products pages and ultimately lead to buys and return shoppers. 4. Get a Q&A going on Twitter It’s crucial that you keep your viewers and shoppers engaged in your store and the products you offer, so pick a day of the week and encourage viewers to post their questions for you. With your answers to their questions, pick the best ones and post them in a blog. Over time, word will spread and you’ll establish yourself as authority. 5. Play with Your Blog Post Titles The title is the first thing a viewer will see, and has a lot pull in if they decide to actually read it. Optimize your titles with simple tips to attract attention, like keeping it short and using everyday language. If your post is a list, use the number of items in your title, and try using psychological traits like fear, desire, and urgency. 6. Use Pinterest to Create a Complimentary Board Provide your customers with deal and info and complimentary items that don’t normally sell. This will create incoming traffic for your store and others by promoting each other and sharing a customer base. Connect your marketing channels around this board and have your social accounts drive traffic to it.