"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
3. PUBLISH OR PERISH
"Publish or perish" is a phrase coined to
describe the pressure in academia to
rapidly and continually publish academic
work to sustain or further one's career.
LinkedIn Notifications
Do you feel like you are blogging for
your life?
Tweeting to save the family farm?
Writing, shooting photos and video,
and podcasting to demonstrate that
you are the “thought-leader,”
“trusted advisor,” “expert guru” and
engaging “growth hacker” for your
industry?
4. WELCOME TO THE CONTENT MARKETING
ARMS RACE
Trust =
Engagement
(feedback)
Communication Process
6. SOCIAL MEDIA MARKETING
(CONTENT MARKETING) GOALS
Sales
Leads
Nurturing
Show me the direct ROI
Qualified and Ready-to-Buy
Creating awareness and
nurturing interest in the
target market. Building
trust and credibility.
7. TOP OF THE SALES FUNNEL ACTIVITY
Interest
Forecast
Close
• Website Traffic
• Email Opt-ins
• Community Building
• LinkedIn
• Facebook
• Twitter
• Google+
• Downloads
• Demo Requests
13. BRAND CONSISTENCY
Digital Channels
Personal Corporate
@AlanSee @CMOTemps
LinkedIn Profile Company Profile
Group(s)
Facebook Personal Facebook Business Page
Facebook Groups(s)
Google+ Personal Google+ Business Page
YouTube Personal YouTube Business
14. PLACEMENT PARTNERS * WRITE ONCE POST MANY
www.AlanSee.com (blog)
AT&T
InsideCXM
MarketingPersonalization
CustomerThink.comCMOTemps.biz
19. WASH – RINSE - REPEAT
Have I
blogged
about it
before?
How long
ago?
Where did
I post it?
Update
material
and post.
What
news or
events are
timely?
Update and Repurpose
20. MANY HANDS MAKE LIGHT WORK
Social Employee Advocacy Platforms + Training