2. Presentation topics:
• Before you begin planning your website
• Plan and design the website for your customers – not
yourselves
• Contemporary web design – and why it has changed
• The importance of mobile websites
• Updates, eNewsletters & SMS Alerts
• Website content – what should you include?
• Website / Social Media Integration
• How to differentiate and get noticed
• Online Marketing – what are the best options
• Audit of Websites & Digital Assets – with recommendations

3. Before you begin planning your new website
• What outcomes are you seeking?
• Who are you aiming to reach?
• What’s important to your customers?
• Have you reviewed your Analytics?
• How will it support other marketing activities?

4. Reviewing your Analytics
• Bounce Rate
• Mobile Access
• Page Insights
• The impact of marketing initiatives

8. Plan and design the website for your customers – not
yourselves
• Less is more – only provide what’s wanted
• Tailor the site to the devices being used
• Make it easy to contact you
• Focus on value to customers

9. Contemporary web design – and why it has changed
• Mobile Internet is taking over rapidly
• WordPress Content Management & Themes
• Fonts & Typography
• Visual impact – minimise the need to read online
• Integrate existing tools (eg. Maps)
• Simplicity & usability (Corcoran)

10. The mobile Internet requires a ‘responsive’ website
A responsive website automatically adjusts to suit the
device that it’s being viewed on.
50% of your potential customers will likely be using mobile
devices to view your site by the end of 2013
Use your phone to view your site – is it a good experience?

11. PC Desktop or Laptop Computer Tablet (iPad) Phone
One website - multiple devices
Providing the best experience for users

12. Responsive Websites v Mobile Apps
Mobile applications are still the right option for certain
businesses where their unique functionality adds value to the
user experience.
However, the advantages which made iPhone apps so popular
have been undermined by their popularity.
At first there was only one mobile device.
Now, apps must be created for big tablets, mini tablets, phones
with big screens like Samsung’s Galaxy, phones with small
screens like the Blackberry. Apple, Android, Windows and
Blackberry devices all require different versions.
Alternatively, you can develop one responsive website that
delivers a great user experience on all devices!

13. Responsive Website Design Q & A
Q. Can I convert my current website to be
responsive?
A. No. However, if the design and content already
exist redevelopment should be less than the cost of a
brand new website.
Q. Are responsive websites more expensive?
A. They can be. It’s time consuming to build and test
a site to work on multiple devices.
Q. I’m still not sure what you mean by responsive,
can you show me some examples?
A. Excellent references here: http://mediaqueri.es/

14. Is it really worth redeveloping my website for mobile users?
Google announced that mobile Internet access would exceed that of PCs during 2013.
Category Comparison PC v Mobile Access – February 2013
(by 2014 it’s predicted that mobile Internet access will be 50/50 or even 40/60 in all categories)

15. What does this mean for Real Estate vendors?
Australia has the second highest adoption of Smartphone’s in the world (behind
South Korea) – 12 million users or 54% of the population.
Predicted to rise to 15.6 million (68% of population) by 2016.
Greg Ellis, CEO of realestate.com said recently that their mobile visitation had
increased 100% in the past 12 months to 1.35 million unique visitors.
The Digital House Hunt report noted that between 2011-12 there was a 120%
increase in mobile real estate searching – accounting for 1/5th of all searches.

16. Great Expectations
Users are now spending more than 1 hour per day accessing the Internet from their
mobile devices.
Consumers generally have high expectations of their mobile experience - with 57% of
those surveyed expecting websites to be tailored to mobile phone usage.
The 3 most common complaints are:
- Slow loading websites (61%)
- Can’t find what they are looking for (61%)
- Text and links appear too small on their phones (52%)
In 2013, it’s imperative to have a multi-device
compatible online presence, with 1 in 4 adults
visiting websites from 4 different devices each week.

17. How many visitors use mobile devices to access my website?
Having made the decision to provide a great experience for ALL visitors to your
website, you will want to know that it was a good investment. So how can you tell?
Google Analytics! That’s how!

18. Can I tell what mobile devices are being used?
Yes. Google Analytics
records all activity on
your website, including
the make and model of
devices used to view it.

19. 4th behind Facebook,
YouTube & Linked In as
Australia’s most popular
social network service

24. Updates, eNewsletters & SMS Alerts
• Communicating with prospective customers
• A reason for people to subscribe
• Connecting buyers with new releases
• Owning your local area

26. Website content summary – what should you include?
• Billboard style home page and key sections - for impact
• Contact details featured prominently
• High quality images
• Concise descriptions (less is more)
• The ability to share listings
• Web fonts (for aesthetics & improved searching)
• WordPress with Search Engine plugin
• Area snapshot (infographic)
• Location map (Google/OpenStreet) to show listings
• Simple property finder (not too complex)
• On-page, good practice SEO basics

27. Website / Social Media Integration
• Ensure listings can be shared easily
• Select the most relevant Social Media tools
• Control your digital assets …. and why this is important
- Facebook Business Page & Place Claim
- Google Plus/Places & Maps
- Yelp
- Foursquare
- Twitter
- YouTube One Channel
- Pinterest
• Simplify the management and publishing tasks
- Hootsuite (monitoring)
- Buffer (scheduling)

28. How to differentiate & get noticed
• More difficult now than ever (eg. Realestate.com)
• Google’s supremacy … and dilemma
• Yahoo7/Bing – another option
• Google ‘Paid’ Services - Display/AdSense/Adwords
• Blogging (time consuming but Search Engine friendly)
• Infographics
• Digital ‘Regional/Local’ Newspapers

30. Audit of Websites & Digital Assets – with recommendations
Phil McMahon Real Estate
- Website is not responsive
- Google Anaytics
- Nice looking site with most things done well
- Popular Facebook page – 155 likes / 23 check-ins
- Google Plus / Places & Map listing for 3 sites
- Old Yelp listings still visible
- Foursquare listing incomplete
Recommendations:
- Review Analytics closely
- Make website responsive
- Tidy up Yelp & Foursquare listings

31. Foursquare has 87k Australian
users as at May 2013.
Most businesses have no
idea they even have Foursquare
accounts – users can set them up

33. Audit of Websites & Digital Assets – with recommendations
REISA (Variety of names not overly helpful)
- Website is not responsive
- Google Anaytics
- Nice looking site
- Facebook Place & Business Page not merged
- Facebook Nearby search finds REI NSW
- Google Plus / Places & Map – Map point only
- Old Yelp listings still visible
- Foursquare – incomplete
- Yelp (organisation named REISAI?)
- YouTube One Channel – videos rarely being viewed

34. Audit of Websites & Digital Assets – with recommendations
REISA - Recommendations
- Review Analytics closely
- Make site responsive
- Consider use of Infographics & Advertising
- Merge Facebook assets
- Set up Google Places/Plus & Map service
- Tidy up Yelp & Foursquare listings
- Name/Acronym of organisation will continue to be an issue
- Analyse why YouTube videos attract low views

37. Audit of Websites & Digital Assets – with recommendations
Property Professor
- Website is not responsive
- Google Anaytics
- Site uses Frames
- Nice looking site – no obvious way to make contact
- Lack of location information makes it hard to market
- Facebook Page & Group (don’t seem to be connected)
- Facebook Nearby search finds REI NSW
- Google Plus / Places & Map – No
- Yelp - No
- Foursquare – No

38. Audit of Websites & Digital Assets – with recommendations
Property Professor - Recommendations
- Review Analytics closely
- Make site responsive
- Remove the frames
- Make it easier to contact you
- Provide cross-linking between Facebook Page & Group
If there’s a reason why location information is not provided, it
will negate the need for most of the social networks (Yelp,
Foursquare, Google Plus etc) which have been tailored to help
‘local’ business. Twitter might be advantageous for you.

44. About the presenter:
Alan Timms
General Manager HWR Digital | HWR Media & Communications
Alan Timms has 18 years digital marketing experience delivering
award winning online solutions for both large
businesses and small to medium operators. His focus has always
been results.
Understanding a client’s objectives and knowing how to achieve
them within the available budget, is where experience matters.
Alan has consistently delivered successful, marketing driven
websites and online strategies for clients as diverse as Jacob’s
Creek, Adelaide Showgrounds, Great Southern Rail, Coopers,
SA Tourism Commission, RAA and National Pharmacies.
These websites and strategic services have assisted clients to enter new markets, launch new
products, reach and convert prospects into customers.

45. Thank you for watching.
If you would like to discover how other businesses
have succeeded online, please contact
Alan via mobile 0417 881 326 or email:
atimms@hwrmedia.com.au