Above The Code - Principles of Startup Communications
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A primier on startup PR - and how to get your team working together on strategic communincations before you launch.
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Above The Code - Principles of Startup Communications
- 1. ABOVETHE CODE Principles of Startup Communications Jerusalem - August 25, 2015
- 2. ABOUT •34 years - believe in the real power of PR •San Antonio &Tel Aviv •Involved with Israel’s traditional tech sector for the last 22 years •Sponsored by Rackspace Startups Program - #BeHelpful
- 3. the personal computer mobile data networked computer VoIP IPTV WiFi tablet / mobile cloud full circle of platform shifts 1976 2015 network / endpoint security
- 4. $24,000.00 in hosting / cloud / email credits + I am sponsored by Rackspace Startup Program $25,000.00 in strategic communications advisory services
- 6. 1. Get to the right side of “being right…” get lucky….
- 7. 2. Stop pitching and start listening
- 8. 3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!
- 9. 4. Add a layer of value with your brand
- 10. 5. Write for story telling
- 11. 6. Have a mission that helps others and builds community
- 12. 7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver
- 13. 8. Write like you speak. If you can speak, you can write.
- 14. 9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story
- 15. 10. If you can sustain, it will cascade
- 16. How
- 17. Sept. Oct. Nov. F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter
- 18. BEFORE SEPTEMBER 1 •Make a wish list of where you belong •business / tech / bloggers •media appropriate to your space •analysts / influencers appropriate to your space •track competitors or companies in your periphery on news.google.com to see who covers and writes about them •track competitors on angel.co •twitter / LinkedIn is current
- 19. ABOVETHE CODE™ best way to connect - alan@weinkrantz.com
- 20. alan@weinkrantz.com Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. AboveThe Code ™ (c) Alan Weinkrantz 2015