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Water in the household

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Presented to students and tutors at MDes Service Design Innovation at the London College of Communication (LCC/UAL), April 2012.

Publié dans : Design, Business, Technologie
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Water in the household

  1. 1. Water inthe household Marcelo Albagli / APR2012
  2. 2. Investigation
  3. 3. To understand how water companies influence onthe perception of the (real) value of water.
  4. 4. Visual research
  5. 5. Photo: Halssdale-Powell Utility District
  6. 6. Contextual interviews(videos not available due to privacy issues)
  7. 7. Cottage in CambridgeMark, Fernanda, Sofia, and Fernando
  8. 8. Flat in East LondonClaudio
  9. 9. Service journey
  10. 10. Findings
  11. 11. There is a strong connectionbetween the value of water and(memories from) childhood.
  12. 12. Water is highly associated withpleasure. Dealing with watermeans dealing with all of oursenses (taste, smell and so on).
  13. 13. People use water to reinforceand create their own identities.
  14. 14. Cleanliness does not refer tohygiene only, but to how wecommunicate and interact withothers as well.
  15. 15. Water at the home can not beset apart from otherservices, such as gas andelectricity.
  16. 16. People seem aware of theenvironmental issues, but can’taddress them without a fear fortheir quality of life.
  17. 17. There is a lot of confusion (andassumptions) around theconcept of ‘being green’.
  18. 18. Water companies try but are farfrom helping users to becomemore conscious about waste.
  19. 19. Technologydevelopment, financialincentives and ‘tips aboutsaving’ will not reduceconsumption alone.
  20. 20. 10 Even when metered, people do not feel empowered to act.
  21. 21. Idea Generation
  22. 22. Photo: Ardfern, Wikimedia (2010)
  23. 23. Photo: C.S.S. Linning& Jetting Services
  24. 24. MISSIONTo help people realise theimportance (and value) of water in their lifes.
  25. 25. Social marketing campaign
  26. 26. How? By finding and facilitating‘speakers’, providing them with aplatform for public debate and to connect.
  27. 27. Prototypology
  28. 28. Prototype 1: a picnic in the reservoirPhoto:Press Association (The Telegraph)
  29. 29. Prototype 2: finding participants
  30. 30. thank you

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