Snackability Study #01: Meme-ification of "Social Media Explained With Donuts"
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Are your words, pictures and videos going un-noticed or are they making people come back for more? I'm obsessed with snack food especially cake. If you'll allow me to indulge you with food metaphors, I think there are several similarities between shareable content and snacking. My highly interactive workshop includes storytelling, case-studies, role-play and plenty of time for Q and A. Oh, and it also includes cake. Maybe even cake in the perfectly portable "cake pop" format as well as other perfectly portable snacks-on-sticks. While real-time content is my "thing", only one of the four 50-minute modules will be focussed on this. Before you embrace real-time, you need to make sure your content contains all the ingredients required to incite addictive behavior from the right people.
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Snackability Study #01: Meme-ification of "Social Media Explained With Donuts"
- 1. Snackability Study #01: The “Social Media Explained In A Chart” Meme
- 2. Welcome To The 1st EdiCon Of My Study Of Memes or Topical Events. This Series Will Help You Create Your Own AddicCve Content For B2B/B2C Brands
- 3. The Next 20 Slides Summed Up In One Tweet: If You Want it To S=ck, Use Something With Built-‐in Snackability. It Helps If That Thing is Donuts Or Bacon.
- 4. Our Meme Story begins with Doug Ray. He’s a weird PiNsburgher. An agency guy. A Buzzfeed legend. A lover of bacon. And donuts?
- 5. Doug mindlessly snapped this aSer a mee=ng in January 2012.
- 6. In 2 years, Doug’s diNy has been shared over 100K =mes. Just last month, SunnyGirl & Ingrid Nilsen tweeted it and had 573 total retweets.
- 7. It’s morphed into social Media via just about anything you can imagine. Cookies. Beer. Burgers. Same story, different addic=on.
- 8. It’s taken on a variety of different, more visually appealing forms.
- 9. On Reddit, the café chalkboard version fared beNer than the original.
- 10. Or turn that chalk board into Donut Art. I would buy this. Some execu=ons add other networks like StumbleUpon which is fun. © Cris=na Bianchi 2013.
- 11. Or turn that chalk board into Donut Art. I would buy this. Others stuck with the same networks but added more fun copy. © Cris=na Bianchi 2013.
- 12. Or turn that chalk board into Donut Art. I would buy this. Brilliant design by Cris=na Bianchi. Social media donut art? Yes, please. Add more networks, make the copy more fun and I’d buy it for my man cave. © Cris=na Bianchi 2013.
- 13. Or turn that chalk board into Donut Art. I would buy this. From art to video. This guy filmed it to promote his new app. © Cris=na Bianchi 2013.
- 14. Or turn that chalk board into Donut Art. I would buy this. An Urgent Genius made it topical. How does John Kerry eat his? © Cris=na Bianchi 2013.
- 15. Or turn that chalk board into Donut Art. I would buy this. Break the rules. Cats aren’t food. Cats are the bacon of pets though. © Cris=na Bianchi 2013.
- 16. Or turn that chalk board into Donut Art. I would buy this. Cats work well. Just ask Buzzfeed. Newsflash: They started this meme in 2011. It was originally about the fine art of urina=on. © Cris=na Bianchi 2013.
- 17. Or turn that chalk board into Donut Art. I would buy this. Gavon at Buzzfeed re-‐wrote his original effort (below leS) with funnier jokes for Reddit, Insta-‐selfie and G+ and MySpace slams. © Cris=na Bianchi 2013.
- 18. Or turn that chalk board into Donut Art. I would buy this. Doug acknowledged the Buzzfeed Pee ar=cle. A brilliant move. © Cris=na Bianchi 2013.
- 19. Or turn that chalk board into Donut Art. I would buy this. Content Snackability Summary: Be a sponge. Experiment. Take loads of liNle bets. Have fun. Stay relevant. Get on Buzzfeed. Own your idea. Don’t copy. Take it to a new snackable place. Be more Doug. © Cris=na Bianchi 2013.
- 20. Or turn that chalk board into Donut Art. I would buy this. What’s next? Let’s improve on this for your client. ris=na Bworked for Northeast © C If it ianchi 2013. Ohio Media Group, it can work for you. All they added to the conversa=on was Snapchat and rad bacon =es. To be con=nued in a workshop near you.
- 21. In my workshop, we look at case studies like this in an interac=ve way using inves=ga=ve storytelling. Places limited. In=macy and snackability must be preserved at all costs Link: hNp://bit.ly/ContentSnackability Follow me on TwiNer for Informa=on about future workshops. T: @jonburkhart W: UrgentGenius.com E: jon@realBmecontentlabs.com
- 22. Jon Burkhart started the world’s first blog dedicated solely to real-‐=me marke=ng in 2010. He also… Co-‐authored a book on real-‐=me marke=ng called Newsjacking: The Urgent Genius of Real-‐=me Adver=sing published by Thames & Hudson in April 2013. Channeled his love for football to develop content strategy for the UK’s top YouTube Originals channel Copa90. Helps clients like Adidas, Dove, Samsung, Sony and Philips develop real-‐=me content at agencies like AKQA, Lean Mean Figh=ng Machine, iris, Cheil, Edelman, etc. Builds real-‐=me content labs in agencies -‐-‐ from designing the physical space to hiring staff to re-‐working approval processes. Leads workshops for his own consultancy Real-‐=me Content Labs and for Bri=sh Design & Art Direc=on (D&AD). Speaks at conferences like SXSW, Digital Shoreditch, Silicon Beach and Internet Week Europe on social TV, comedy, real-‐=me marke=ng and millennial mentoring. Speaks at internal events for BBC Comedy, BBC Future Media, the Financial Times, MTV etc., as well as numerous ad/PR agency inspira=on sessions. T: @jonburkhart W: UrgentGenius.com E: jon@realBmecontentlabs.com