2. BRAND.ME
Communicating for Careers
On-line presence
CV with no mistakes, flash code to film and linked-in
page
Cover letter
Summary of hard and soft skills and current objective
45 – 60 pitch explaining major accomplishment (trailer of
the film that is ‘You’)
Personal SWOT
Better pronunciation
Better use of action verbs
Awareness of the importance of concrete examples
when defining yourself
Awareness of what an interviewer could be looking for
and how to anticipate
Greeting (first impression) and leave-taking (lasting
impression)
Communication strategies
Stress control
Body language
3. What Makes You, You
Savoir
Write a targeted, persuasive CV
and cover letter putting forward
hard skills, soft skills, core
competences, education and
experience.
“Sell yourself” in 60 seconds.
4. What Makes You, You
Savoir Faire
Anticipate and respond
appropriately to employment
interview questions.
Make yourself the most attractive
candidate for the job.
5. What Makes You, You
Savoir Etre
Be prepared and at ease during
an interview.
Be aware of your strengths and
weaknesses.
6. Core Competences
Define your core competences
Summarize your key talent
Give yourself personal direction
Use the right words to describe
your achievements,
accomplishments, strengths,
studies and skills
Be specific, not general
7. Sharpen your Interview
Skills
“Tell me about yourself.” Do you
have skills in
Leadership?
Creativity?
Initiative?
Communication?
Teamwork?...
O.K. But can you prove it?”
8. The 60 Second Sell
Imagine the CEO of a firm you really
want to work for unexpectedly gets into
a lift with you.
Between the ground floor and the
tenth, where she has her penthouse
office, you have 60 seconds to make
her want to give you a job interview.
Will you do it?
9. Have a story to illustrate each
competence
how you acquired it
where you acquired it
a concrete example of
when you put it into
practice
10. Pay great attention to your
pronunciation, intonation and the
energy you convey through tone
and body language
11. Your future is
in your hands
Be yourself
Be a ‘strong brand’
Be natural
But above all,
Be prepared!
12. “A man is a success if he
gets up in the morning
and goes to bed at night
and in between does
what he wants to do”
Bob Dylan
