Presentation from 18 Nov 2011 on Using local SEO to get your busi

1. GETTING FOUND LOCALLY ONLINE
Al Bryce
East Lothian Coffee Morning #21
18/11/11 @ Pavillion Cafe, Musselburgh

2. WHAT IS LOCAL SEO?

3. WHAT IS LOCAL SEO?

4. WHY IS LOCAL SEO IMPORTANT?
 Who uses the Yellow
Pages anymore?
 Where are your
customers located?
 Google is continually
shifting towards ‘local’
 40% of mobile queries
are related to location
 Fight large competitors
– with a local address!

5. KEY FACTORS IN GETTING FOUND LOCALLY
1. Having a local
business
2. Citations
3. Categories
4. Claiming your listing
with Google
5. Keywords in your
business title

6. CITATIONS CONSISTENCY IS KEY
 Building up evidence  Business Name
that your business is  Address
real (and local)  Website
 Not just the number of
 Phone
citations but the
 Email
strength of them
 Correct Category
 Not just web links
 Losing anonymity
though!

7. CITATIONS
 Craigslist  Infoserve
 Gumtree  Brown book
 Yelp  We Love Local
 Yell  Tipped
 East Lothian Council  Bview
 Food & Drink EL  Trusted Places
 East Lothian Buzz  Up My Street
 Trip Advisor  Thomson Local
 SmileLocal  Local Data Search
 Ufindus  Qype
 Scoot  Hotfrog
 Touch Local  Chamber of Commerce
 Netmums  Search your high ranking
competitors and find out which
sites they are listed on

8. GOOGLE PLACES

9. YAHOO LOCAL

11. BING FOR BUSINESS

13. YOUR WEBSITE
 Your url
 Page Titles
 Meta Description
 Header Tags
 Your content
 Blogging
 Social Media

15. GOOGLE ADWORDS

16. LOCAL SEO TOP 10 TAKEAWAYS
1. Be consistent with 6. Add location to your
your details web site title tags
2. Search your 7. Ensure you mention
competitors – who’s location in your
listing them? website content too
3. Build up your listings 8. Show your physical
slowly but regularly address on each
4. Get onto Google page
Places 9. Monitor your listings
5. Ask for 10. Get involved on local
recommendations sites