En esta compilación detallada, encontrará información significativa sobre tendencias de publicidad y consumo, y medios de comunicación destacados en lo que se refiere al deporte en los EE.UU durante el 2010. Un informe útil a la hora de tomar desiciones efectivas.

1. State of the Media:
Year in Sports
2010

2. WELCOME
Welcome to Nielsen’s State of the Media: Year in Sports 2010, a compilation of media highlights, advertiser trends and
consumer insights from across The Nielsen Company. Inside these pages you’ll find a wealth of information to provide you
with an almanac of US sports fan consumption across leading sports properties in 2010. Nielsen is committed to providing our
industry with the necessary tools and insights to stay on top of the constantly evolving sports media landscape, empowering
the Sports Marketing community to leverage information that drives more effective decision-making.
The last twelve months added up to one of the most exciting years in the sports media world; and as Americans flocked to TV,
computer and mobile screens, Nielsen was there every step of the way:
• Drew Brees leading the Saints to an inspiring Super Bowl XLIV victory that captured the hearts of New Orleans’
“Who Dat?” nation and American football fans overall.
• A 2010 Winter Olympics that transformed relative unknowns like Lindsey Vonn, Ryan Miller and Evan Lysacek
into household names.
• The 2010 World Cup, which featured some dramatic heart-stopping moments by Team USA and introduced
Americans to a new generation of worldwide soccer stars.
• An NCAA Final Four championship that saw underdog Butler fall just an inch short of beating the heavily favored
Duke.
• Some new faces in the championship circle (Chicago Blackhawks, San Francisco Giants) and some more familiar
ones as well (Jimmie Johnson, LA Lakers).
Some of the biggest sports stories in 2010, though, were not about the success of teams and players on the field but rather
about some players’ behavior off the field. “The Decision” by LeBron James to take his “talents to South Beach,” for example,
drew a swirling controversy that kept social media users and TV pundits buzzing for months. Stars like Tiger Woods, Ben
Roethlisberger, and Brett Favre also faced high-profile off-the-field challenges.
But even as athletes like these fall, there are other sports figures that rise to the spotlight for all the right reasons. That’s
why Nielsen is excited to feature its new Nielsen / E-Poll N-Score, which measures the brand impact of professional athletes
and sports personalities. N-Scores allow advertisers to make smart marketing decisions on commercial endorsements and
spokespersons. Now marketers can quantify Lindsey Vonn’s emergence as an Olympic superstar, or how Michael Vick’s
comeback on the gridiron may help him rise from his previous off-field issues.
We hope you enjoy these highlights from Nielsen’s vault of consumer and media insights. 2010 continued to prove that sports
content, across all media platforms, is among the most popular and engaging genres and is well positioned to thrive in a
rapidly evolving multi-screen world.
Sincerely,
Stephen Master
Vice President, Sports
The Nielsen Company
ii

3. COntEnts
Year in Sports: Summary 1-2
MLB 3
NBA 4
NFL 5
NHL 6
NCAA Basketball 7
NCAA Football 8
PGA 9
NASCAR 10
Soccer 11
Winter Olympics 12
iii

4. FAST FACTS:
Visits to sports sites by mobile internet users
Summary are up 38% in the last year1
84% of iPhone app downloaders have
downloaded at least one free sports app2
There were over 40,500 hours of live sporting
events on broadcast and cable television in 20103
Top recalled ads in 2010 Sports4 Why are sports so appealing to TV advertisers?5
1 Subway
Michael Phelps swims through pavement, fueled by
Ratings over-indexed for many of the major sporting events in
2010 among households earning over $100,000 annually
the featured sandwich (:15)
Top 2010 Sporting Events
190
2 Taco Bell
Man only wants to place his order with Denise (:15)
based on income +$100,000
168 163
153
3 Subway
Michael Phelps swims through pavement, fueled by 136
146
the featured sandwich (:30) 128 124 126
113
4 Jack Link's Beef Jerky
Campers play a practical joke on Sasquatch by pulling
a chair from beneath him (:30)
5 Long John Silver’s
Up-close shots of featured items in the Sampler Combo
are displayed (:15)
BCS National Kentucky US Open Stanley World
Championship Derby Men’s Final Cup Series
Super Bowl NCAA The NBA World Cup
2010 Sporting Events – Top Buzzed Events6 XLIV Basketball Masters Finals Final
Championship
Number
of Messages
800000
NFL
700000 2010 season begins
Playoffs; Saints
win Super Bowl June draft; Lebron James
joins Miami Heat in July
600000 NBA
2010 season begins
500000 Player drafts
Giants win
400000 World Series
300000
Chicago Blackhawks
Opening day win Stanley Cup NHL
200000
MLB
100000
January April July October
1

5. N-Score is a new measurement system from Nielsen that range for N-Score
rates the brand impact of professional athletes and sports Category range % in range
personalities, enabling advertisers to make smart marketing
Hall of Fame (Score of 200+) 4%
decisions on commercial endorsements. Based on Nielsen’s
Superstar (100 to 199) 4%
strategic collaboration with E-Poll Market Research, N-Score
provides the most comprehensive, in-depth look at a sports MVP (50 to 99) 7%
figure’s overall endorsement potential. A potential endorser’s All Star (30 to 49) 14%
N-Score is the result of a model that factors in awareness,
Starter (Less than 30) 71%
appeal (how strongly one likes or dislikes an individual) and
46 specific personal attributes.
The N-Score is available for over 1,000 athletes, coaches, broadcasters and other sports personalities, on both a
national basis and in 30 local markets. Advertisers can use the N-Score to evaluate how effective a sports figure
will be when endorsing their products. N-Score can also measure the positive and negative impact of off-field
events on an athlete’s effectiveness, including the impact across different demographic groups.
most Effective Endorsers†
Active Female Athletes Active Male Athletes Commentators
N-Score Rating N-Score Rating N-Score Rating
Venus Williams 169 Shaun White 536 Terry Bradshaw 378
Lindsey Vonn 147 Shaquille O’Neal 334 Mike Ditka 344
Serena Williams 131 Apolo Anton Ohno 273 Dan Marino 260
Danica Patrick 72 Peyton Manning 262 Chris Berman 192
Maria Sharapova 43 Michael Phelps 212 Bob Costas 182
Top Selling Sports Biographies7
Jane Leavy
The Last Boy: Mickey Mantle
and the End of America’s Childhood
HARDCOVER Andre Agassi Dirk Hayhurst
Open: Andre Agassi The Bullpen Gospels: Apolo Anton Ohno
An Autobiography Open: Major League Zero Regrets:
TRADE PAPERBACK An Autobiography Dreams of a Minor Be Greater
HARDCOVER League Veteran Than Yesterday
TRADE PAPERBACK HARDCOVER
173,000
books sold 99,000 78,000 67,000 57,000 53,000
29,000 28,000 25,000
33,000
James S. Hirsch Bill Madden Joe Torre
Steinbrenner: Bobby Bowden The Yankee Years
Drew Brees Willie Mays: The Last Lion Called to Coach: TRADE PAPERBACK
Coming Back Stronger: The Life, The Legend of Baseball Reflections on Life,
Unleashing the Hidden HARDCOVER HARDCOVER Faith, and Football
Power of Adversity HARDCOVER
2 HARDCOVER

6. mLB FAST FACTS:
55% of respondents polled by Nielsen agree that the use of
instant replay should be expanded
in Major League Baseball8
Viewer engagement levels are 76% higher for Major League
Baseball sports programming than the average levels during all
other sports programming9
Cy young Conversation – Top Buzzed Pitchers10
Number
of Messages
1200
1000
Felix Hernandez
AL Winner
800 Roy Halladay
NL Winner
600
400
200
0
April 4 May 2 June 6 July 4 Aug. 1 Sept. 5
2010 2010 2010 2010 2010 2010
major League Baseball average TV Viewership11
REGULAR SEASON
Aug. 8, 2010
April 4, 2010 Boston Red Sox at New York Yankees
Opening Game: Boston Red Sox May 22, 2010 3,486,000 viewers
vs. New York Yankees FOX Saturday Baseball
3,234,000 viewers 4,309,000 viewers
April May June July August September October November
2010 MLB Season
Oct. 15-22, 2010
July 13, 2010 ALCS: Texas Rangers vs. New York Yankees
All-Star Game: 8,222,000 viewers; 6 telecasts
POST SEASON
American League vs. National League
12,115,000 viewers; 1 telecast Oct. 16-23, 2010 Oct. 27 - Nov. 1, 2010
NLCS: Philadelphia Phillies World Series: Texas Rangers
vs. San Francisco Giants vs. San Francisco Giants
9,053,000 viewers; 6 telecasts 14,268,000 viewers; 5 telecasts
P2+, Live + same-Day Viewing
3

7. NBa
LeBron James Buzz12
Number
of Messages
100000
July 8, 2010
On national TV,
80000 LeBron chooses
Miami Heat
60000 Top 5 Effective Endorsers
Dec. 2, 2010
active NBa Players† N-Score Rating
Miami Heat
vs.Cleveland
40000 Cavaliers
May 13, 2010
Boston Celtics beat Shaquille O’Neal 334
Cleveland Cavaliers Oct. 26, 2010
in playoffs. Where LeBron makes his
20000 will LeBron play next? debut with the Kobe Bryant 173
Miami Heat
LeBron James 109
0
Jan. 3 April 4 July 4 Oct. 3
2010 2010 2010 2010 Yao Ming 86
Steve Nash 68
National Basketball association average TV Viewership13
Oct. 26, 2010 Dec. 25, 2010
July 8, 2010 Season Opening Game: Christmas Day Showcase:
REGULAR SEASON LeBron James’ “The Decision” Miami Heat vs. Boston Celtics Miami Heat at L.A. Lakers
9,948,000 viewers 7,348,000 viewers 13,113,000 viewers
February March April May June July August September October November December
2010 NBA Season
Feb. 14, 2010 May 16-28, 2010 June 3-17, 2010
All-Star Game: East vs. West Eastern Conference Finals: NBA Finals:
6,846,000 viewers; 1 telecast Boston Celtics vs. Orlando Magic L.A. Lakers vs. Boston Celtics
7,116,000 viewers; 6 telecasts 18,144,000 viewers; 7 telecasts
POST SEASON May 17-29, 2010
Western Conference Finals:
L.A. Lakers vs. Phoenix Suns
7,854,000 viewers; 6 telecasts
P2+, Live + same-Day Viewing
FAST FACTS:
The 2010 NBA Finals Game 7 broadcast drew 28,203,000
million viewers – the highest rated NBA game since 1998
(Game 6, michael Jordan’s last NBa Finals game)14
4

8. NFL FAST FACTS:
With an average viewership of 106.5 million viewers, SB XLIV eclipsed
the series finale of M*A*S*H as the most watched telecast of all time15
Contributing significantly was the big jump in ethnic viewers.
8.3 million of the 2010 viewers were from Hispanic households, up 9%
year-over-year and 11.2 million tuned in from African American
households, up 4% from 200916
Brett Favre Buzz17 Top 10 Teams – Based on Local market ratings18
Number
of Messages Household Rating
30000 Oct. 3-17, 2010 New Orleans Saints 43.9
“Sexting” photos of
Jan. 24, 2010 Favre are released Pittsburgh Steelers
Favre interception 41.9
25000
leads to Saints’ win for Dec. 8, 2010
NFC Championship Charles Barkley calls Green Bay Packers 41.3
Favre spotlight “a
Aug. 1, 2010 witch hunt”
20000 Kansas City Chiefs 36.9
Ankle injured, Favre
says he might not
return to the Vikings Indianapolis Colts 34.9
15000
Minnesota Vikings 34.5
10000 Baltimore Ravens 30.9
New England Patriots 30.9
5000
Buffalo Bills 30.9
Cleveland Browns 29.1
0
Jan. 3 April 4 July 4 Oct. 3
2010 2010 2010 2010
National Football League average TV Viewership19
Sept. 9, 2010 Nov. 25, 2010
REGULAR SEASON April 22, 2010 Minnesota Vikings New Orleans Saints
First Round Draft at New Orleans Saints vs. Dallas Cowboys
8,321,000 viewers 27,485,000 viewers 31,874,000 viewers
January February March April September October November December
2010 NFL Season
P2+, Live + same-Day Viewing
Jan. 24, 2010 Feb. 7, 2010
AFC Championship Game: Super Bowl:
New York Jets vs. Indianapolis Colts New Orleans Saints vs. Indianapolis Colts
46,917,000 viewers 106,476,000 viewers Top 5 active Players†
Jan. 24, 2010 N-Score Rating
NFC Championship Game:
Minnesota Vikings at New Orleans Saints
57,933,000 viewers
POST SEASON Peyton Manning 262
Brett Favre 196
NBC Sunday Night Football finished as the # 1 rated primetime Drew Brees 166
show on TV during the 2010 Fall Broadcast Season20
Donovan McNabb 153
Tim Tebow 141
5

9. Top 10 Teams – Based on Local market ratings21
Pittsburgh Penguins
Household Ratings
8.0
NHL
Buffalo Sabres 6.3
Detroit Red Wings 3.9
Chicago Blackhawks 2.6
Top 5 Effective athletes – Detroit market†
N-Score Rating
Boston Bruins 2.3
St. Louis Blues 2.3 Steve Yzerman 579
Philadelphia Flyers 2.2 Gordie Howe 490
Minnesota Wild 1.7 Joe Dumars 328
Washington Capitals 1.6 Nicklas Lidstrom 304
Colorado Avalanche 1.4 Jim Leyland 288
National ratings – NHL average TV Viewership22
REGULAR SEASON
Jan. 1, 2010 Jan. 1, 2011
Winter Classic: Winter Classic:
Philadelphia Flyers at Boston Bruins Pittsburgh Penguins vs. Washington Capitals
3,684,000 viewers 4,525,000 viewers
January ‘10 February March April May June January ‘11
2010-11 NHL Season
April 14 - May 24, 2010 May 29 - June 9, 2010
POST SEASON Playoffs (NBC) Stanley Cup: Philadelphia Flyers
1,893,000 viewers; 9 telecasts vs. Chicago Blackhawks
5,167,000 viewers; 6 telecasts
April 14 - May 24, 2010
Playoffs (Versus)
847,000 viewers; 60 telecasts
P2+, Live + same-Day Viewing
FAST FACTS:
The 2010 Stanley Cup Finals saw the highest average ratings
since 200223
The Stanley Cup champion Blackhawks doubled its average local
rating year over year and climbed from #10 to #4 overall among all
U.S. NHL markets24
6

10. FAST FACTS:
Overall ad revenue for the 2010 NCAA Tournament
rose 5% over the previous year25
Among all measured college coaches, Duke’s mike Krzyzewski
had the highest N-Score in 201026
NCaa Basketball Tournament average TV Viewership27
March 25-26, 2010
Sweet 16 April 5, 2010
10,294,000 viewers NCAA Championship Game:
Butler vs. Duke
March 20-21, 2010 23,948,000 viewers
Second Round
8,650,000 viewers April 3, 2010
Final Four:
March 18-19, 2010 March 27-28, 2010 Butler vs. Michigan State;
TOURNAMENTS First Round Elite Eight West Virginia vs. Duke
6,371,000 viewers 10,914,000 viewers 15,096,000 viewers
March April
2010 NCAA Basketball Season
P2+, Live + same-Day Viewing
Top 10 Local markets – NCaa Tournament28
Size of circle indicates
household rating
Dayton
13.0
Columbus
16.0
Indianapolis
16.7
Cincinnati
13.8
Kansas City
15.8 Louisville
20.0
Raleigh-Durham
12.1
Nashville
12.3
Greensboro
10.7
Knoxville
12.4
Top 5 active Coaches†
N-Score Rating
Mike Krzyzewski 71
Pat Summitt 38
Roy Williams 29
NCaa Jim Calhoun 22
BASKETBALL
Bill Self 15
7

11. Heisman Trophy Conversation – Contender Buzz29
NCaa
Number
of Messages
12000
10000 Cam Newton
Andrew Luck
Buzz about Cam Newton
peaks with 10,768 mentions FOOTBALL
LaMichael James
8000 Denard Robinson
Ryan Mallett
6000
After a nationally televised
performance in which he ran and
4000 passed for a combined 500 yards and
3 TDs against Notre Dame, Michigan’s
Denard robinson jumped out to lead
2000 the early-season Heisman buzz online.
But after Cam Newton exploded for
almost 400 rushing yards and 7 TDs
0
Sept. 5 Oct. 3 Nov. 7 Dec. 5 in back-to-back conference games in
2010 2010 2010 2010 October, the Auburn QB seized the
buzz and never looked back.
NCaa Football average TV Viewership30
REGULAR SEASON
Sept. 6, 2010 Nov. 26, 2010
Boise State Sept. 11, 2010 Iron Bowl: Dec. 4, 2010
vs. Virginia Tech Michigan vs. Notre Dame Auburn vs. Alabama Auburn vs. South Carolina
9,888,000 viewers 6,973,000 viewers 12,520,000 viewers 10,093,000 viewers
September October November December January ‘11
2010-11 NCAA Football Season
Jan. 1, 2011 Jan. 10, 2011
Rose Bowl: Wisconsin vs. TCU BCS Championship: Auburn vs. Oregon
POST SEASON 20,558,000 viewers 27,316,000 viewers
Jan. 3, 2011 Jan. 4, 2011
Orange Bowl: Sugar Bowl:
Stanford vs. Virginia Tech Arkansas vs. Ohio State
10,682,000 viewers 13,635,000 viewers P2+, Live + same-Day Viewing
FAST FACTS:
59% of respondents polled by Nielsen said that college football
needs a tournament or playoff system similar to college basketball31
8

12. FAST FACTS:
In 2010, at the age of 81, Arnold Palmer had the highest N-Score
(386) of any golfer active or retired. However, Tiger Woods’ N-Score
dropped from 815 in 2009 to 93 in 201032
Professional Golfers’ association average TV Viewership33
July 18, 2010
British Open (Final Round)
Winner: Louis Oosthuizen
2,457,000 viewers
April 11, 2010 June 20, 2010 Aug. 15, 2010 Oct. 3, 2010
The Masters (Final Round) U.S. Open (Final Round) PGA Championship (Final Round) Ryder Cup
Winner: Phil Mickelson Winner: Graeme McDowell Winner: Martin Kaymer Winner: Europe
16,676,000 viewers 9,266,000 viewers 6,511,000 viewers 2,924,000 viewers
April June July August October
2010 PGA Tour
P2+, Live + same-Day Viewing
Tiger Woods Buzz34
Feb. 13, 2010
Number Woods apologizes at
of Messages
Golf Writers' Assn.
60000 press conference
April 10, 2010
50000
Woods competes
in the Masters
tournament
40000
Jan. 9, 2010
Woods returns to
30000 PGA to defend title
Aug. 23, 2010
PGa
Woods’ divorce
20000 is finalized
10000
0
Jan. 3 April 4 July 4 Oct. 3
2010 2010 2010 2010
9

13. most Effective Endorsers – active Drivers†
N-Score Rating
Dale Earnhardt, Jr. 136
NaSCar
Jeff Gordon 121
Danica Patrick 72
Tony Stewart 58
Mark Martin 47
NaSCar average TV Viewership35
Date Event Location Winner Viewers
Feb. 14 Daytona 500 Daytona, FL Jamie McMurray 13,294,000
Feb. 21 Auto Club 500 Fontanta, CA Jimmie Johnson 9,151,000
March 7 Kobalt Tools 500 Atlanta, GA Kurt Busch 8,510,000
April 25 Live from Talladega Talladega, AL Kevin Harvick 8,452,000
March 21 Food City 500 Bristol, TN Jimmie Johnson 7,357,000
P2+, Live + same-Day Viewing
FAST FACTS:
The average cost of a 30-second spot during the 2010 Daytona 500
climbed more than 5% year over year and 29% in the
last five years36
NASCAR fans spent as much as 30% more on beer in 2010 than fans
of other sports properties and 25% more on
non-alcoholic carbonated beverages, on average37
10

14. SOCCEr FAST FACTS:
24.3 million tuned in to watch the World Cup Final between
Spain and the Netherlands, making it the most watched soccer
game in u.S. history38
3.7% of Hispanics, or 1.4 million, said they watched the World Cup
on their mobile devices.39
An estimated 111.6 million u.S. viewers watched at least six minutes
of the 2010 World Cup on English or Spanish language networks
The viewership represents a 22% increase in reach compared to 2006,
which reached an estimated 91.4 million u.S. viewers 40
Top 10 Local markets (World Cup) – Spanish Top 10 Local markets (World Cup) – English
Language Networks (univision + Telefutura)41 Language Networks (ESPN/ESPN2/aBC)42
Household Rating Household Rating
Globally, 21% of respondents Miami-Ft. Lauderdale 6.1 Miami-Ft. Lauderdale 4.0
said they would get at least
some of their World Cup Los Angeles 4.6 New York 3.7
mes information from the Internet Houston 3.9 Washington, DC (Hagrstwn) 3.6
p via mobile devices.
43
Las Vegas 3.0 San Diego 3.6
Dallas-Ft. Worth 2.6 San Francisco-Oak-San Jose 3.6
San Antonio 2.3 Norfolk-Portsmth-Newpt Nws 3.1
50%
MLS ratings were
Globally, York of respondents
New 21% 2.2 Las Vegas 3.0
said they would get at least
some of their World Cup
San Francisco-Oak-San Jose 2.1 West Palm Beach-Ft. Pierce 2.9
higher, on average, for games information from the Internet
played after the World Cup Austin via mobile devices. 2.0 Boston (Manchester)
43
2.9
compared to those played
before the World Cup.44 Phoenix (Prescott) 2.0 Austin 2.8
World Cup average TV Viewership45
June 26, 2010
U.S.A. vs. Ghana
19,400,000 viewers
June 18, 2010
U.S.A. vs. Slovenia
7,500,000 viewers
July 11, 2010
June 12, 2010 June 23, 2010 Championship Game:
U.S.A. vs. England U.S.A. vs. Alegria Spain vs. Netherlands
17,100,000 viewers 8,600,000 viewers 24,354,000 viewers
June July
2010 World Cup
P2+, Live + same-Day Viewing
11

15. Olympic Games TV advertisement Brand recall by Number of Exposures to Online ads46
33%
41%
42%
43% Brand Recall
TV only (No online exposure)
TV + 1 online exposure
TV + 2-5 online exposures
TV + 6-20 online exposures
TV + 21+ online exposures
57%
Top 5 Endorsers – Winter Olympic athletes† Winter Olympic Games average Primetime TV Viewership47
N-Score Rating Feb. 17, 2010 Feb. 28, 2010
Most Viewed Telecast: U.S.A. vs. Canada
Featuring Shaun White and Gold Medal Game
Shaun White 536 Lindsey Vonn winning the
Gold Medal
27,500,000 viewers
Feb. 12, 2010 29,423,000 viewers Feb. 28, 2010
Opening Ceremony Closing Ceremony
Apolo Anton Ohno 273 32,663,000 viewers 21,410,000 viewers
February
Lindsey Vonn 147 2010 Olympics
Bode Miller 49 Feb. 12-28, 2010
All telecasts
15,233,000 viewers
Evan Lysacek 40 P2+, Live + same-Day Viewing
FAST FACTS:
U.S. vs Canada Gold Medal Game was the
most viewed hockey game in the U.S.A. since 198048
WINTEr
OLYMPICS
12

16. sources:
#16 the nielsen Company. national People Meter, P2+, #36 the nielsen Company.
#1 the nielsen Company. nielsen Mobile Media View, live + same day viewing.
november 2009 – november 2010. #37 nielsen Homescan FAnLinks, 2009.
#17 nM Incite. January – December 2010.
#2 the nielsen Company. Data from nielsen’s Q3 #38 the nielsen Company. national People Meter, P2+,
Connected Devices Playbook. Results collected from survey #18 the nielsen Company. Local Household rating, live + same day viewing.
data of over 5,000 connected device owners. live + same day viewing.
#39 the nielsen Company. 2010 World Cup Hispanic
#3 the nielsen Company. national People Meter, P2+, #19 the nielsen Company. national People Meter, P2+, Homescan survey.
live + same day viewing. live + same day viewing.
#40 the nielsen Company. national People Meter, P2+
#4 the nielsen Company. Only new ad executions #20 the nielsen Company. national People Meter, P2+, live + same day viewing.
considered, airing in sports programming from January 1, live + 7 day viewing.
2010 to november 6, 2010, excluding ads new in the 2010 #41 the nielsen Company. Local Household rating, live +
super Bowl. the Recall score is the percentage of tV viewers #21 the nielsen Company. Local Household rating, live + same day viewing.
who can recall within 24 hours the brand of an ad they were same day viewing.
exposed to during the normal course of viewing tV. these #42 the nielsen Company. Local Household rating, live +
scores are then indexed against the mean score for all new #22 the nielsen Company. national People Meter, P2+, same day viewing.
ads during the period (Recall Index). 100 equals average. live + same day viewing
#43 the nielsen Company. Data from nielsen’s Consumer
#5 the nielsen Company. Household rating, live + #23 the nielsen Company. national People Meter, live + Confidence survey in Q1 2010. Results collected from over
same day viewing. same day viewing 14,000 consumers globally.
#6 nM Incite. January – December 2010. #24 the nielsen Company. Local Household rating, live + #44 the nielsen Company. national People Meter, March –
same day viewing. november 2010.
#7 nielsen Bookscan. Data does not include sales from
Wal-Mart/sam’s Club - note: sales data 1/4/2010 - 1/2/2011. #25 the nielsen Company. #45 the nielsen Company. national People Meter, P2+,
live + same day viewing.
#8 nielsen sportsQuest -11/19/2010-12/16/2010. #26 nielsen / E-Poll – 1/1/10 – 12/31/10.
#46 the nielsen Company. Data based on survey responses
#9 the nielsen Company. Program Engagement measures #27 the nielsen Company. national People Meter, P2+, from February 12, 2010 - February 28, 2010. “tV + Online”
viewer attention to tV episode content. Includes regularly- live + same day viewing. is based on responses to a tV ad from a given brand after
airing series with at least three telecasts. Data based on time exposure to both the brand’s tV ad and Online ad in the
period september 1, 2008 –April 21, 2010 among persons 13+. #28 the nielsen Company. Local Household rating, live + previous 7 days on nBCOlympics.com. “ tV Only” is based
same day viewing. on responses to tV ads with no exposure to the same brand’s
#10 nM Incite. April – October 2010. internet advertising on nBCOlympics.com in the previous
#29 nM Incite. september – December 2010. seven days.
#11 the nielsen Company. national People Meter, P2+,
live + same day viewing. #30 the nielsen Company. national People Meter, P2+, #47 the nielsen Company. national People Meter, P2+,
live + same day viewing. live + same day viewing.
#12 nM Incite. January – December 2010.
#31 nielsen sportsQuest: 11/19/2010-12/16/2010. #48 the nielsen Company. national People Meter, P2+,
#13 the nielsen Company. national People Meter, P2+, live + same day viewing.
live + same day viewing. #32 nielsen / E-Poll - 1/1/10 – 12/31/10.
† nielsen / E-Poll – 1/1/10 – 12/31/10.
#14 the nielsen Company. national People Meter, P2+, #33 the nielsen Company. national People Meter, P2+,
live + same day viewing. live + same day viewing. More about Buzz: NM Incite tracks and analyzes the number
#34 nM Incite. January – December 2010. of mentions or public messages about a topic or personality in
#15 the nielsen Company. national People Meter, P2+, public Internet conversations, including boards, blogs, forums,
live + same day viewing. #35 the nielsen Company. national People Meter, P2+, groups, blog comments, traditional media, Facebook, Twitter/
live + same day viewing. microblogs and other social media venues.
Get closer to the fans. Please visit,
www.nielsenwire.com
For more information please contact:
Stephen master
Vice President, Sports
(646) 654-4577
Stephen.Master@nielsen.com
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