Alchemy Worx CEO Dela Quist's presentation from Ecommerce Expo at London Olympia 2nd October 2013

1. The secret power of the unopened
email: why the inbox is the unsung
hero of online sales
Dela Quist: CEO Alchemy Worx
@delaquistuk.linkedin.com/in/delaquist

2. Why Listen To Me?

4. Anyone Without An Email Address Is The
Digital Equivalent of Homeless

5. Merkle View from the inbox 2011
Stop Conversing Start Selling

6. Email Is The Work Horse: Facebook Sends More
Email Than anyone Else In The World
But Very Few People Use Their Email Service So They Are Reducing Socials Oxygen Supply

7. Most Brands Reach More Qualified Customers & Prospects
Via Email Than TV

8. How Many Should You Send?

9. Fear & Self Loathing In Email Marketing

10. No She Isn’t My Daughter!

11. Fear And Self Loathing Is Why We Are Obsessed
With Best Practice

12. Dela Quist: CEO Alchemy Worx

13. What Are Customers Really Like?

14. How engaged is engaged?
Understanding the nature of engagement is
key to email marketing success.

15. Being on the list is an expression of
interest

16. No Email = No Engagement

17. Demand Response Marketing
(Giving You What I think You Want)
V
Demand Generation Marketing
(Making You Want What I have)

18. Our Obsession With Open &
Click Rates Is Making Us Blind
To The Data

19. Expedia

20. The Open Rate Paradox
Data from EDS Analyst

21. Email Drives Sales

22. The Direct Effect

23. Email Drives Sales In Other Channels

24. Email Drives Sales In Other Channels

25. Email Drives Sales In Other Channels

26. The Nudge Effect Subject Lines Influence
Non-Openers Too

27. The Nudge Effect

28. BRANDING = Reach Frequency Impact
Email should be the
primary means by which
someone you already
know, visits your site or
interacts with your brand
online.
Database Size
Send Frequency
Subject Lines
Offer & Creative
Data
Segmentation
OrderofImportance

29. RFI - Measuring Success

30. The Power of One:
Unique Opens Drive Results

31. Open Reach
mailings
mailings

32. The (Un) Crowded Inbox

33. Purchase From Time Of Deployment

34. No Long Term Messaging Strategy For SL’s

35. Long Term Messaging Strategy For SL’s

36. Long Term Messaging Strategy For SL’s

37. Thank You & Stay in touch
www.alchemyworx.com
@alchemyworx
linkedin.com/company/alchemy-worx
www
@delaquist
uk.linkedin.com/in/delaquist
alchemyworx.com/delaquist_ebook
dela@alchemyworx.com