1. BUSINESS PLAN
Sales Partnerships Design
Marketing Growth Communications

2. EST. 2016
KANG KRIBO
Haben weh... ngagayem!

3. Afina Azka Yasyifa
Aldi Ramdhani P.
Ilham Akhmad A.
Rika Isti Aisyah

4. Company
Descr
iption

5. KangKriboGroupestablishedsinceMarch2016.
ThefounderswerefourstudentsoftheBandung
StatePolytechnic.KangKriboproducedawide
varietyoftraditionalfoods.Oneofthefirst
productis"RempeyekKangKribo".
KangKriboGroupbasedonCimahi,WestJava.
Wenamed"KangKriboGroup"toourcompany
because,itmeansthat,Akanga.k.a"Kang"isa
calltomenofsundanese,andKribomeansthat
"Kriuknyaenakbro!"

6. Service and Product

7. The first product we made is food traditional. We call it Rempeyek. Our
product have three flavours, there are Kacang Tanah, Kacang Ijo, and
Ebi.
We sells our product in different sizes. There are medium, and large
with a special prices.
The packaging of our products are modern. It means that we want to
attract to customers.
We also sale with a special price start up from Rp 5000 – Rp 15000

8. Marketing Strategy

9. We will do as much as we can to get our legal
business and business name throughout West
Java. We plan to promote our product by media
social (twitter, facebook, line@, BBM, etc) with a
modern packaging of product.
We sell our products at Lab Bisnis, restaurant
especially sundanese restaurant, and the area
campus, ciwaruga, and sarijadi
We open reseller to sell our product

10. Market
Analysis

11. Target
Our target is a people who want to eat meals.
But we will mainly target to all of people,
especially teenagers both female or male.
Competition
Our competitor is Snack Product with a
special flavour such as “Ma Icih” with Cassava
Chips, “Karuhun”, etc
Market Trends
Many people in Indonesia especially in West
Java usually consume “kerupuk” when people
eat their meal or eat snacks when you have a
leasure time.

12. Strategy and Implementation
SWOT Analysis

13. Strengths : Reasonable
prices, Traditional
products with a modern
packaging, a Variety of
flavour.
Weakness : Start-up cost,
a New business
Opportunities : Job
opportunities for
unemployed
Threats : A plagiarism
business, any other
business.

14. Management Team

15. Rika Isti Aisyah
Afina Azka Yasyifa
Aldi Ramdhani P
Ilham Akhmad
CEO
Finance
Manager
Marketing
Manager
Production
Manager

16. PERSONAL STRATEGY

17. CEO:
1.Howtomanageorganization
2.Leadbusinessactivities
3.Controllingbusinessactivities
4.Makeabusinessplan
5.Evaluateperiodically
ManagerofProduction
1.Makesuretheproduction
processsothatwentwellin
accordancewiththestandard
2.Superviseproductions
3.Tocreate merchandizing

18. ManagerofFinance
1.Buildandmaintainextensive
relations
2.Read marketopportunities
3.Createanattractivepromotion
ManagerofMarketing
1.Recordsincomeanddispensing
2.Recordedtransactionsmade
3.Managingfinancecompany
organizations

19. FINANCE
PLAN

20. EXECUTIVE
SUMMARY

21. Ourmissionarewilltoprovidefriendly,comfortable
atmosphere,wherethecostumerreceiveaqualityfood
andserviceatreasonableprices.
Ourproductswilloffersavarietychoicestothecostumer.
SuchasRempeyekKacangIjo,Kacangtanah,and
RempeyekEbi

22. ANY
-QUESTION?