Presentazione utilizzata per un workshop al convegno Did@tticAttiva 2.0, Como Villa Gallia, 3 dicembre 2009

1. Il web 2.0 : dal web informativo al web emozionale Como, 3 dicembre 2009 Convegno Did@tticAttiva 2.0 Aldo Torrebruno – Politecnico di Milano [email_address] http://aldotorrebruno.blogspot.com

9. Dal Web al Web 2.0

12. Feed rss in un browser

13. Feed rss in iTunes o in altri devices

25. 2. ORGANIZE Organization makes a system of many appear fewer The home is usually the first battleground that comes to mind when facing the daily challenge of managing complexity. Stuff just seems to multiply. There are three consistent strategies for achieving simplicity in the living realm: 1) buy a bigger house, 2) put everything you don’t really need into storage, or 3) organize your existing assets in a systematic fashion.

26. 3. TIME Savings in time feel like simplicity The average person spends at least an hour a day waiting in line. Add to this the uncountable seconds, minutes, weeks spent waiting for something that might have no line at all. Some of that waiting is subtle. We wait for water to come out of the faucet when we turn the knob. We wait for water on the stove to boil, and start to feel impatient. We wait for the seasons to change[…] When forced to wait, life seems unnecessarily complex. Savings in time feel like simplicity. And we are thankfully loyal when it happens, which is rare.

27. 4. LEARN Knowledge makes everything simpler This is true for any object, no matter how difficult. The problem with taking time to learn a task is that you often feel you are wasting time, a violation of the third Law of time. We are well aware of the dive-in-head-first approach—“I don’t need the instructions, let me just do it.” But in fact this method often takes longer than following the directions in the manual.

28. 5. DIFFERENCES Simplicity and complexity need each other The more complexity there is in the market, the more that something simpler stands out. And because technology will only continue to grow in complexity, there is a clear economic benefit to adopting a strategy of simplicity that will help set your product apart. That said, establishing a feeling of simplicity in design requires making complexity consciously available in some explicit form. This relationship can be manifest in either the same object or experience, or in contrast with other offerings in the same category—like the simplicity of the iPod in comparison to its more complex competitors in the MP3 player market.

29. 6. CONTEXT What lies in the periphery of simplicity is definitely not peripheral 7. EMOTIONS More emotions are better than less (Usually people think of emotion in terms of complexity, so the idea that emotion can be simple, is enlightening) 8. TRUST In simplicity we trust ( Trust wants transparency. Transparency wants simplicity. Simple …and again simple facilitate a true feeling of trust) 9. FAILURES Some things can never be made simple