Una chiacchierata con gli studenti IULM sullo stato del digital in Italia e nel mondo, declinati al mondo dell'arte.
https://www.linkedin.com/in/alessiogarbin
7. “28,5 milioni gli italiani hanno navigato almeno una volta da
pc, smartphone e tablet nel mese di febbraio 2016.
Nel giorno medio, l’audience online ha raggiunto 22 milioni
di utenti unici, collegati in media per 2 ore e 7 minuti.
Hanno navigato almeno una volta da device mobili 22,4
milioni di utenti unici (il 50,7% degli italiani di 18-74 anni),
18,4 milioni nel giorno medio (il 41,6% dei 18-74enni).”
Dati Audiweb febbraio 2016, pubblicati ad aprile 2016. Alessio Garbin
8. “Globally, people spend more than 50
minutes a day across Facebook's suite
of apps (not including WhatsApp)”
http://uk.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4 Alessio Garbin
9. “Snapchat is telling potential advertisers that its
worldwide daily active users, which at last count
stood at more than 100 million, now spend an
average of 25-30 minutes a day… 60% are also
creating new content”
http://uk.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3?r=US&IR=T Alessio Garbin
19. 22.7% of U.S. consumers
discover art through social media channels
like Instagram and Pinterest,
while 20% of U.S. adults discover art through
museums and 15.9% visit art galleries.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
20. Almost half (44.3%) of young Millennials
(age 18-24) and 33.8% of older
Millennials (age 25-34) discover art
through social media channels like
Pinterest and Instagram.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
21. 56.9% of young Millennials (age
18-24) and 51.6% of older
Millennials (age 25-34) would buy
art online, versus only 19% of Baby
Boomers (age 65+).
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
22. Younger generations (age 18-34) are more likely to
discover and purchase art online. Younger generations
increasingly believe that art is a good investment.
We can expect to see more young collectors investing
in art, especially as they age and their average
household income rises.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
23. Despite preference for social media to discover art,
consumers are still visiting museums and galleries.
Developing a digital strategy will be important for
reaching and attracting new visitors, especially
younger generations of patrons.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
25. #knowledge: Youtube
http://www.socialbakers.com/statistics/youtube/
Alessio GarbinApril 2016
YouTube has over a billion users - almost 1/3 of all people
on the Internet - and everyday people watch hundreds of
millions of hours on YouTube and generate billions of
views.
Growth in watch time on YouTube has accelerated and is
up at least 50% year over year for 3 straight years.
YouTube is localized in 88 countries and can be accessed
in 76 different languages, which covers 95% of the world’s
internet population.
38. Utenti
• pretendono contenuti interessanti,
> contenuto > forma > momento
• concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità
• producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità
• vogliono interagire,
• vogliono tutto subito,
• non sono fedeli,
• ma pretendono continuità.
Alessio Garbin
39. Utenti
• pretendono contenuti interessanti,
> contenuto > forma > momento
• concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità
• producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità
• vogliono interagire,
• vogliono tutto subito,
• non sono fedeli,
• ma pretendono continuità.
Alessio Garbin
Non avere paura
di sperimentare!
53. http://dada-data.net/it/
#tradition revisited
Dada-Data is a digital
documentary consisting of
interactive exercises, six
DADA Hacktions, and a
web anti-museum, the
DADA-Dépôt. Dada-Data
was launched on the day of
the 100th anniversary of
the DADA movement.
Alessio Garbin
54. https://www.nextrembrandt.com
#passion
“Can technology and data
bring back to life one of
the greatest painters of all
time?
Discover the story behind
The Next Rembrandt, a
new painting created
from historical
Rembrandt data”
Alessio Garbin